Start Here

Our motto from the beginning has been “Stay Sane.” The more you learn about toxins, the more you might feel crazed and anxious. SO—let’s take a breath and talk about actionable priorities…

A Resource for Conscious Parents & Healthy Kids

60,000 families get our weekly email full of non-toxic lifestyle tips.

Join our mailing list to receive a Cleaning Products Cheat Sheet at no charge.


New Products

Featured Shops

Thinksport All Sheer Mineral Sunscreen Spray SPF 50 from Gimme the Good Stuff 004

Shop Safe Sunscreen

New Handmade Cutting Boards

Scissors cutting a sign that says price.


Recently Published


We’ve been obsessively researching and writing about safer products since 2010. There is A LOT of content on this site, which we hope is game-changing for your family.

If you’re not sure where to begin, our Start Here post will help get your priorities straight so you get the biggest bang for your dollars and efforts!

Next, you can check out all of our guides to find out what’s Good, what’s Bad, and What’s sneaky.