Black Friday Deals 2024

Every year, Black Friday and Cyber Monday bring a flood of sales, but they aren’t created equally. Some discounts are the same as the ones that pop up often, but there are some that are really the best you’ll see until next year. The first section below includes the best ten deals we found, and then beyond that you’ll find all the deals from Gimme-approved brands.

Also! Amazon of course has tons of deals running–check out our Amazon Storefront for gift ideas and everything we’ve approved.

(Some of the deals below may be affiliate links, which means we receive a small commission if you purchase through them. We only recommend brands we love.)

Deals in Our Marketplace

Here are the deals that are still going on in our store:

1. 10% off our entire marketplace with code HOLIDAY10. This applies even to our clearance section, where you’ll find lots of Good Stuff that is already marked don 50% off.
2. 40% off selected brands.
   – Koa skincare. My favorite product is the niacinimide booster, which I use after my red light and after my retinol for an anti-aging boost, as recommended by my esthetician. Use code KOA40.
   – Nuele haircare. Everything they make is lovely, but if I have to pick one product, it’s their dry shampoo, which comes out in a non-aerosol powder spray, and is much better than the other natural versions I’ve tried. Use code NUELE40.
   – Low Country Littles reusable silicone baby food pouches. Use code LOWCCOUNTRY40.
3. 15% off this collection of our best sellers with code BEST15 (plus 10% extra when you stack with HOLIDAY10). If you’ve been wanting an air filter, a water filter, luxe mattress topper, or a red light mask, this is the lowest price they’ll be until next year. Or maybe you want to stock up on coffee, laundry soap, or body wash.

The Very BEST Deals

In this section, we’ve curated the absolute best deals—ones that stand out because of their rarity, value, or exclusivity during Black Friday. You will not find these any other time of year. Out of the 100+ deals below, we think these are the very best.

1. Beautycounter (beauty) – 40% off fragrances. Free gift with purchases over $150.
2. Naturepedic (mattresses) – 20% off everything and free pillows with code BLACKFRIDAY This is our top pick for a mattresses when it comes to safety and comfort, and while they do offer the 20% off deal during other times of the year, the free set of pillows is extra–these are comfy, totally toxin-free, and valued at $278. So, if you’re in the market for a toxin-free mattress, this is the best deal of the year. You can’t go wrong with anything from Naturepedic, but if you want the best, get the EOS mattress, which is fully customizable, with the right and left sides independently configurable. You can even swap layers for free as many times as you need to within the first 100 days.
3. Hanna Anderson (clothing) – 50% off site-wide. We love their organic pajamas! We wait all year to take advantage of this sale.

Gimme-Approved Personal Care & Beauty

All of the coupon codes are stackable. So you can use as many as you’d like when you order.

• 100% Pure – If you put $45 of regular-priced items in your cart, you’ll unlock various beauty deals with savings of up to 70% off. (If you spend $200 or more, use code COFFEEDEAL to get a free Coffee Bean Caffeine Brightening Eye Cream, which I use myself!).
• Activist Skincare – 15% off everything with code SAVE15, plus other deals up to 25% depending on what you buy. We love: Deep Moisture Cleansing Balm, Precious Oils Active Infusion. From 11/22-1/1.
• Beautycounter (beauty) – 40% off fragrances. Free gift with purchases over $150.
• Crunchi (skincare and makeup) – Up to 50% off. We love: Peptide Serum, Nightlight Advanced Facial Cream, Liquid Blush, Tinted Moisturizer. Ends 12/4.
• Derma-E – 40% off site-wide, plus a gift with purchase on orders over $50, with code SALE40.
• Earth Mama Organics – 30% off site-wide with code BlackFriday30. Ends 12/3.
• EVOLVh (haircare)- 40% off select products with code HAPPYHAIR40.
• Ilia (makeup) – 20% off site-wide, and 25% off orders $125+, plus a full-size gift with purchase when you spend $150 or more. From 11/24-12/2. We love: Multi Stick Palette, Lip Wrap Overnight Treatment, Limitless Lash Mascara.
• Kinfield (sunscreen and bug spray) – 30% off with code VIP30. We love: Golden Hour bug spray.
• Leaf Shave – 25% off site-wide.
• Ogee (makeup) – 20% off site-wide with code GIFTGLOW20. We love: The Contour Collections that put this brand on the map! Ends 12/3.
• Osea (skincare) – Spend $125 and get 4 free gifts, spend $160 and get 5 free gifts, spend $225 and get 6 free gifts. We love: the Hyaluronic Sea Serum, the Ocean Cleanser, and really anything we’ve ever tried. Ends 12/2.
• Plaine (hair- and skincare) – Up to 25% off with code HOLIDAY24. From 11/29 to 12/3.
• Toups & Co. – All gifts 10% off.
• Vegamour (haircare)- Up to 35% off.

Gimme-Approved Supplements & Wellness

• Aspen Green (CBD) – 40% off on single orders and 60% off your first subscription order! We love: Rest Organic Full Spectrum CBD Gummies.
• Joov (red light) – Up to $1,000 dollars off depending on what you purchase. We love: Joov Go 2.0, which is $100 off with code: BF100.
• Mito (red light) – $200 off full body panel MitoPRO 1500X with code SAVE200.
• Needed (vitamins) – 25% off the first order of any new subscription with code BESTDEAL. We love: Prenatal Multi Capsules, CoQ10, Digestive Enzymes. From 11/25-12/8.
• Ritual (vitamins) – Save 40% off site-wide. We love: BioSeries Melatonin.

Gimme-Approved Food & Drinks

• Avaline (wine) – 20% off site-wide. From 11/28-12/2.
• Maker Wine – From 20% to 30% off site-wide, depending on how many cans you buy. We love: Dry Sparkling Reisling.
• Olipop (soda) – 30% off site-wide. We love: Classic Root Beer, Vintage Cola.
• Pique Tea – Cyber Monday gifts sets available at a discount.
• Sakara (organic meal delivery)- 30% off with code WELLNESS. We love: Metabolism Super Powder, Signature Nutrition Program.
• Skout Organic (snack bars) – 25% off any order, and 30% off orders $100+ when you shop through our link and use code GIMMETHEGOODSTUF20. We love: Peanut Butter Soft Baked Cookies, Chocolate Brownie Kids Bar.

Gimme-Approved Apparel

• Allbirds (shoes) – 30% off site-wide. We love: Wool Runner-Up Fluffs, Wool Dwellers. Ends 12/3.
• Cleobella (women’s fashion) -25% off site-wide.
• Kyrgies (slippers) – Free gifts with all purchase over $100.
• Nisolo (shoes) – 40% off site-wide with code SITE40. We love: Dari Boot, Isla Woven Slide, Lima Slip-On.
• Pact (organic clothing) – Up to 40% off site-wide.
• Rothy’s (shoes) – Up to 30% off site-wide.
• Subset (underwear) – Up to 50% off site-wide.
• Reprise (athleisure) – Up to 70% off.

Gimme-Approved Mattresses, Furniture & Bedding

• Avocado – Up to 20% off mattresses, plus 10% off furniture and pillows. Finally, up to 50% off bedding and apparel. Ends 12/4.
• Green Cradle – Save from $75 to $1,000, depending on how much you spend.
• Happsy – 20% off site-wide with code BLACKFRIDAY, and free pillow with all mattress purchases.
• Naturepedic – 20% off everything + free pillows with code BLACKFRIDAY (our top pick for mattresses).
• Obasan – Complimentary comforter and two pillows with Deluxe or Grand mattress purchase.
• Parachute – 30% off everything + up to 75% off sale collection.
• Plush Beds – $1,250 off mattresses, plus $599 in free bedding (2 Organic Pillows, Luxury Sheet Set, Waterproof Protector).
• Savvy Rest – 20% off with code BLACKFRIDAY.

Gimme-Approved Cookware

• 360 Cookware – 20% off orders $250+, 25% off orders $375+, 30% off orders $500+. From 12/2-12/8. We love: Essentials Set, Slow Cooker.
• Caraway – Up to 20% off, depending on how much you spend. We love: Cookware Set, Minis Duo, Half Bakeware Set, Food Storage Set.
• GreenPan – Up to 75% off site-wide. From 11/26-12/3.
• Our Place – $365 off the Best Selling Ultimate Cookware Set. And for the first time The Titanium Always Pan® Pro is on sale ($150 down from $195). Also get the Home Cook Duo for $175 (normally $315). The Always Pan® 2.0 is now $95 (down from $150). Finally, the 6-in-1 Wonder Oven® that I use every day marked down $50.
• Xtrema – Up to 30% off. We love: Signature Skillet, Retro Tea Kettle, Versa Everyday Essentials.

Gimme-Approved Home & Cleaning Products

• Blueland (cleaning products) – 20% off one-time purchase or 30% off first subscription order ($60 order minimum). Ends 12/8. We love: The Clean Essentials, Body Wash Starter Set.
• Enviroscent (air fresheners) – 20% off with code BF2025. Ends 12/2.
• Larq (water filter pitcher) – Up to 30% off site-wide. We love: Pitcher PureVis.
• Force of Nature – $65 off Duo Bundles with code GIFT65, and 40% off all bundles with code GIFTON. Ends 12/6.
• Branch Basics – 25% site-wide. We love: Premium Starter Kit. From 11/29-12/2. 
• Organic Weave (rugs) – 20% off site-wide. Ends 12/3.

Gimme-Approved Kid + Baby Stuff

• Bella Luna (toys) – Up to $75 off, depending on order value.
• Evereden (bath & body) – Up to 35% off plus a free gift on orders over $59. 
• Hanna Anderson (clothing) – 50% off site-wide. We love: the organic pajamas! We wait all year to take advantage of this sale.
• Healthybaby (diapering, cleaning products) – 20% off site-wide with code HEALTHY20, plus free gifts on specific days (Black Friday and Cyber Monday). Ends 12/2.
• Lovevery (toys) – Up to 25% off site-wide. Ends 12/8.
• Lullaby Earth (crib mattresses)- 20% off site-wide with code BLACKFRIDAY. 
• Maisonette – Up to 70% off. Plus, use code HOLIDAY24 for an 10% off orders $95+, an extra 15% off orders $300+, and an extra 20% off orders $600+. Ends 12/4.
• Planetbox (lunch boxes)- 20% site-wide, plus 25% off select daily deals. Ends 12/2.
• Sarah’s Silks – Up to 70% off site-wide, and our discount code-GIMME10-will work on top of that for another 10% off.

For a COMPLETE list of all the brands we’ve approved as Good or Best Stuff, we’ve compiled a giant cheat sheet— many of these brands are having Black Friday sales, too! Happy shopping!

Stay sane (ish?),

Maia, Founder & CEO