This is a sponsored post written by me on behalf of Bobbie. All thoughts and opinions are my own.
Being a formula-feeding parent has been a frustrating endeavor over the last several years! We’ve seen pandemic-related supply chain disruptions, panic-buying that exacerbated shortages, several high-profile recalls, and Loulouka being discontinued. No wonder parents are worried about having enough healthy formula to feed their babies.
I will be updating our Safe Formula Guide in the coming weeks to reflect the current state of the market. In the meanwhile, many of you are asking: What’s the best baby formula currently available?
I’d Choose Bobbie Organic Baby Formula
As I have said before, Bobbie formula coming to market in 2021 was a game-changer for formula-feeding parents. Bobbie features the same ingredients as the European brands—which I have been recommending for years—and it is FDA compliant and fully in stock. I feel that Bobbie is the best baby formula in stock now.
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Why Bobbie Is My Top Pick
There are many reasons I think Bobbie is superior to other organic American brands. Among them:
- The organic milk Bobbie uses comes from pasture-raised cows.
- Bobbie formula includes iron levels that meet the EU standards.
- Bobbie does not use any palm oil in its formula.
- Bobbie is the first formula to meet both US and EU organic standards.
- Bobbie was awarded the Clean Label Project Purity Award and the Clean Label Pesticide Free Certification, meaning it meets this third party organization’s strict requirements on levels of contaminants of concern, pesticides and heavy metals.
Bobbie Versus Other Brands
There are other brands of baby formula we like, but here is why I am choosing Bobbie instead:
- Byheart isn’t available until at least June.
- Happy Baby contains palm oil (not a deal breaker, but a tie breaker!). Happy Baby also doesn’t meet EU approved levels of DHA, doesn’t use grass-fed dairy, and doesn’t have Clean Label Project certification. Finally, Happy Baby has 30% whey protein compared to Bobbie’s 60%–Bobbie’s 60:40 whey to casein ratio is closely modeled after mature breast milk.
- Kabrita, Baby’s Only, and Serenity Kids only make toddler formulas at this time.
- Bimbosan, Bellamy, HiPP, Holle, Lebenswert, and Kendamil are all produced overseas, which can make them harder and more expensive to source.
The bottom line: If I had an infant right now and I wasn’t able to breastfeed, I would feed him or her Bobbie formula.
Stay sane,


Maia, Founder & CEO
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