2025 Non-Toxic Air Freshener Guide
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Best Air Fresheners

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When I started dating my now-husband, I loved that his bachelor pad always smelled so nice. This was thanks to a prominent Glade plug-in in his entryway. Once I learned about what was in that air freshener, I promptly unplugged it. This meant that our apartment began smelling like whatever we’d last cooked. It was wonderful on the rare occasion when I baked an apple crisp, and less awesome after the more common meal of pan-fried salmon and steamed broccoli. So, I began the hunt for a non-toxic, natural air freshener.

A Brief History of Air Fresheners

The use of household air fresheners, in one form or another, has been around for thousands of years. 

Incense, one of the most ancient forms of air fresheners, is burned so that the smoke can mask other, less pleasant odors. Most modern air fresheners employ the same method (masking).

But unlike the burning of incense, most air fresheners disperse masking agents in other ways, and with a far more sophisticated use of chemistry. (By the way, just because we’ve been burning incense for many centuries does not mean it’s a great idea. Burnt airborne particulates, from incense to cigarettes to auto exhaust, are always bad to inhale, no matter the form.) 

Since the 1940s, air freshener manufacturers have blended various chemical agents and tinkered with a range of dispersal techniques to market products that don’t involve burning. This might seem like a step in the right direction, but the chemical agents used are hugely problematic.

Why Modern Air Fresheners Stink

Modern chemistry has shown us that certain chemical agents, when atomized and inhaled, are capable of blocking our smell receptors. This blunts our ability to detect odor. This is how many air fresheners work.

Other air fresheners coat our nasal passages with an oily film, and many still just cover up the original odor with better-smelling scents. 

A minority of air fresheners actually break down the offensive odor, and even those ones generally contain a heavy dose of unsafe chemicals. 

Let’s look more specifically at what is in most spray or plug-in air fresheners.

What’s Wrong with Conventional Air Fresheners?

A regular run-of-the-mill air freshener will probably contain at least one of the following toxic ingredients: 

  • Phthalates. Synthetic fragrances usually contain phthalates, and most of us know that phthalates in air fresheners and other products are bad. Phthalates are linked to early puberty, autism, obesity, and birth defects. You often won’t see “phthalate” on a label; it’ll just say “fragrance” or perhaps “parfum.” 
  • PEG-40. The Environmental Working Group considers this polymer to be moderately hazardous to human health. 
  • 1,4-dichlorobenzene (1,4-DCB). 1,4-DCB is reasonably anticipated to a human carcinogen and has been shown to cause kidney and testicular cancer in rats.

Air fresheners may also contain some really gross chemicals that won’t show up on the label. A 2007 study tested 74 air freshening products and measured the concentration of VOCs in the air after use. They reported that a total of more than 350 different chemicals and allergens were detected, including (but not limited to!) benzene, formaldehyde, styrene, and phthalates. Spray bottles (aerosol) cause additional health risks due to ingredients used as propellants, such as butane and propane. 

How to Find a Natural Air Freshener: Which Air Fresheners Are Safe?

Rather than masking odors with other, more potent odors, or disabling your sense of smell altogether, there are ways to absorb unwanted odors. Sodium carbonate (otherwise known as baking soda) has been safely used as an odor sponge for generations with no known ill effects. There are also ways to employ specific types of charcoal products to scrub unwanted odors from indoor air.

When it comes to spray air fresheners, the good news is that there are regulations regarding what can and cannot go into them. The bad news is that there are gaping loopholes in these regulations, the most obvious of which is “trade secrets.” This allows companies to refuse to name all the ingredients in an air freshener. Without this disclosure, it’s very challenging to figure out if your air freshener is toxic just by looking at the label. 

We’ve done the research for you here, so read on for which natural air fresheners are truly safe and effective.  

Safe Air Fresheners That Also Clean the Air 

Some air fresheners use essential oils that help purify the air. But to truly CLEAN the air, you need an air filter. Indoor air doesn’t easily mix with fresh air, allowing contaminants to accumulate.  

Using an air filter can help remove contaminants from the air rather than just masking smells. Toxins air filters can help remove from indoor air include: 

  • Particulates, like dust, smoke, mold spores, pollen, diesel exhaust, flame-retardants, bacteria, and viruses. 
  • VOCs, like formaldehyde, acetone, benzene, butanol, carbon disulfide, ethanol, terpenes, toluene, and more.

The combination of air-tight homes and toxic agents (such as cleaning products and off-gassing furniture and carpets) is a real health risk, especially when we consider how much of our lives we spend indoors.

To choose the best air filter for your home, check out our Air Filters Safe Product Guide. And here are the three that I have in my home:

Make Your Own Natural Air Fresheners

Sometimes I will make the effort to simmer spices on the stovetop to make our house smell nice. Clove and orange peels, for instance, lend a really nice aroma to my apartment. Just be sure to keep enough water in the pot so that your homemade potpourri doesn’t burn. 

Good Stuff

Aura Cacia Natural Air Freshener

Aura Cacia has a demonstrated committment to product safety as well as sustainability. Their spritzer air freshener is made from essential oils and water and also uses no propellants.

Aura Cacia also makes a plug-in room diffuser that you can use with their selection of essential oils.

Natural Air Freshener Lavender Ingredients: Water (Aqua), Lavandula Angustifolia (Lavender) Oil, Lactobacillus Ferment, Benzoic Acid, Lavandula Intermedia (Lavandin) Oil, Lavandula Latifolia (Spike Lavender) Oil, Sodium Hydroxide, Citric Acid. 

Cost per ounce: $1.62

Aura Cacia Natural Air Freshener

Fontana Essential Oil Room Spray

This home spray is my favorite in terms of the scents. It’s entirely safe and comprised of only essential oils.

Lavender Ingredients: Hammamelis Virginiana (Witch Hazel), distilled water, LAVENDULA ANGUSTIFOLIA (lavender), PELARGONIUM GRAVEOLENS (geranium), CITRUS SINENSIS (sweet orange)

Cost per ounce: $9.99

Fontana Essential Oil Room Spray

Fontana Wax Melts Air Freshener

If you want something that’s 100% natural but best mimics a conventional plug-in air freshener, we recommend the Fontana Wax Melts. These are made with only natural and non-toxic ingredients like coconut oil and beeswax.

You can choose from a variety of essential oils scents, including vanilla, lavender, and citrus peel & pine. All wax melts are made with ingredients that have passed MADE SAFE screenings. To use, you’ll also need to purchase a wax warmer. The Fontana wax melt pucks burn for 20 to 25 hours.

Sample Ingredients: Cocus Nucifera (coconut oil), Apis Mellifeca (beeswax), Aromatic Vanilla Extract: Natural Triethyl Citrate, Vanilla Planifolia Fruit Extract, MENTHA PIPERITA (steam distilled peppermint oil), MENTHA SPICATA (steam distilled spearmint oil)

Fontana Wax Melts Air Freshener

Good Natured Brand Air Freshener Spray or Concentrate

Good Natured Brand Room & Linen Spray or Concentrate has a lingering sweet lemongrass scent that freshens the air with only natural essential oils. You can purchase the pre-mixed spray bottle to start. Then, if you want to save money (and bottles!), you can order the refill concentrate. You mix 1 ounce of concentrate with 15 ounces of water to make one bottle of spray.

Ingredients: Water, Decyl Glucoside, Cymbopogon Schoenanthus (Lemongrass) Oil.

Cost per ounce: $0.22

Good Natured Brand Air Freshener Spray or Concentrate

Moso Natural Air Freshener/Purifier

While these charcoal bags are different from a spray air fresheners, they are surprisingly effective at reducing indoor odors. Moso bags contain activated bamboo charcoal, which serves as a filtering agent (as opposed to a masking agent). The great thing about most filtering agents is that they not only remove unwanted odors, but they also scrub the air of some of the nasties that may be floating around your home—things like formaldehyde, ammonia, benzene, chloroform gases, and bacteria/allergens. After a couple of years of use, simply throw the charcoal on your garden–it’s 100% biodegradable. The bags range in size, and will cost between $10 and $22.

Moso Natural Air Freshener/Purifier

Moso Natural Unscented Air Freshener Spray

This is a fast and scent-free solution for bathrooms, garbage areas, and other areas prone to odors. This powerful formula uses probiotics that actively target and destroy odor-causing molecules, without the use of overbearing fragrance. 

Ingredients: Water, Proprietary Blend Of Non-GMO Probiotics, Sodium Citrate, Potassium Phosphate, EPA Safer Choice Ordenone, Plant-Based Surfactants

Cost per ounce: $3.80

Moso Natural Unscented Air Freshener Spray

Poofy Organics Natural Air Freshener

Poofy’s aromatherapy blend contains nothing concerning, and imparts the room with a pleasantly herbal kind of fragrance. 

Ingredients: Distilled water, Organic Aloe Juice, Organic Saponified Coconut oil, Organic Saponified Shea butter, Organic Saponified Olive Oil, Organic Saponified Sunflower oil, Organic Saponified Jojoba Oil, Organic Glycerin (coconut), Organic Guar Gum, Organic Calendula extract, Rosemary Extract, Organic Lemon (Citrus Medica Limonum) Essential Oil, Organic Lime (Citrus Aurantifolia) Essential Oil, Organic Orange (Citrus Aurantium dulcis) Essential Oil.

Discount code: MAIAJAMES for 10% off

Cost per use: $1.12

Poofy Organics Natural Air Freshener

Primally Pure Air Freshener Room Spray

Primally Pure Room Spray comes in seasonal scents like warm citrus spice to purify your home. The spray smells extra luxurious to me–and it makes a beautiful gift. It contains a blend of wildcrafted botanicals with antibacterial, antiviral, and antiseptic properties to help purify the air in addition to imparting a scent. You can spray the air freshener directly into the air or onto linens, couches, and curtains, too

Sample Ingredients: Distilled water, grape alcohol*, essential oils of cardamom*, wildcrafted orange, blood orange*, cinnamon bark, wildcrafted cacao, wildcrafted ocotea, wildcrafted manuka and roman chamomile*

Cost per ounce: $16

Use code: GIMMETHEGOODSTUF10 for 10% off sitewide.

Primally Pure Air Freshener Room Spray

Scentfill

Scent Fill’s products are made with all natural fragrance elements.

Cost per ounce: $8.82

Blue Lava Ingredieents: Fragranced orange peel oil, litsea cubeba, and lavandin lavenders wild cousin. Balance of citrus and floral notes.

Scentfill

TrulyFree Space Freshener

Made from plant-based ingredients that eliminate odors without harmful chemicals. Safe for kids, pets, and the planet, each refillable bottle helps you save money and reduce plastic waste.

Cost per ounce: $1.41

Ingredients: Deionized Water,Bergamot Essential Oil,Lauryl Trimethyl Ammonium Chloride ,Orange Oil,Tea Tree Lemon Essential Oil,Potassium Sorbate,Rose Bouquet Essential Oil

TrulyFree Space Freshener

Bad Stuff

Glade PlugIns are some of the top selling air fresheners in the United States. SC Johnson moves well over 20 million units of these guys a year, which is scary when you know what’s in them. PlugIn units contain a small heating element, which heats the “scented oils” (not to be confused with actual essential oils), and causes them to disperse into the air. Using the trade secret loophole, Glade will not release their entire ingredient list. We do know that PlugIns have parabens and phthalates, which is enough to earn them a Bad Stuff designation. 

Lysol Neutra Air Sanitizer evokes a feeling of cleanliness and safety, thanks to the use of the word “sanitizer.” Not so much. Besides including the pesticide dimethyl benzyl ammonium saccharinate, this product comes in an aerosol can and uses butane and propane as propellants. It’s not good to breathe any of these volatile gasses, and don’t light a match around them. Lysol Neutra also contains trace levels of phthalates. Lysol earns extra demerits for the “New Moms” section of their website, where they promote cleaning and disinfecting with Lysol products! 

Febreze is one of the only air fresheners that actually neutralizes odors (in addition to masking them with a big burst of fragrance). Think this makes Febreze Good Stuff? Nope. EWG examined Febreze Air Effects (Hawaiian Aloha) and found air contaminants associated with asthma, allergies, and environmental toxicity. 

Sneaky Stuff

Attitude does not guarantee their fragrances are free of synthetics or phthalates. The base formula is relatively clean, especially compared to conventional air fresheners. However, the undisclosed"fragrance (parfum)" lands this in Sneaky Stuff. 

Caldrea Linen and Room Spray is advertised as follows: “ This safe and versatile essential oil air freshener creates a signature scent.” “Safe” is a stretch, considering that among the ingredients are benzisothiazolinone, which irritates skin and is linked to cancer, and methylisothiazolinone, which carries with it immune system and allergy concerns. 

Mrs. Meyers Air Freshener claims to be earth-friendly, but contains synthetic fragrance, and Mrs. Meyers doesn’t divulge what specific chemicals make up the scent. On top of that, this product contains PEG-40, which is neither natural nor non-toxic. 

You’ll find Citrus Magic air fresheners in most health food stores. The most recent study I found (which is from 2007) showed that Citrus Magic contained trace amounts of phthalates. I have not been able to confirm whether or not this has been remedied. The label of their solid air freshener still just reads: “fragrance.” 

Despite being advertised as "natural," Pura uses undisclosed synthetic fragrances. None of the brands they work with (like Thymes and Tommy Bahama) even claim to be non-toxic! 

I look forward to your comments!

Stay sane,

Author's Signature

Author's Signature

Maia, Founder & CEO

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Tags:Cleaning Product Guides, Home & Kitchen

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