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A Resource for Conscious Parents & Healthy Kids
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New for Back-to-School
Welcome!
We’ve been obsessively researching and writing about safer products since 2010. There is A LOT of content on this site, which we hope is game-changing for your family.
If you’re not sure where to begin, our Start Here post will help get your priorities straight so you get the biggest bang for your dollars and efforts!
Next, you can check out all of our guides to find out what’s Good, what’s Bad, and What’s sneaky.

Our motto from the beginning has been “Stay Sane.” The more you learn about toxins, the more you might feel crazed and anxious. SO—let’s take a breath and talk about actionable priorities…
Just Published
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Non-Toxic Back-To-School Supplies 2022
We have lots of fun new stuff in our store this year, so read on for 12 new non-toxic back-to-school items for 2022.
As Seen In…