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2024 Toothpaste Guide

Finding a truly safe toothpaste goes far beyond looking for a “fluoride-free” label. (And even the fluoride thing can be controversial—some of you may want it in toothpaste!).

Read read this guide to learn what’s unsavory about most toothpaste, and how to find the best toothpaste for adults, kids, and even babies.

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We’ve been obsessively researching and writing about safer products since 2010.

If you’re not sure where to begin, our Start Here post will help get your priorities straight so you get the biggest bang for your dollars and efforts!

Next, you can check out all of our non-toxic product reviews to find out what’s Good, what’s Bad, and What’s sneaky.

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