Safe Toothpaste Guide

Written by:

Maia James


Written by Maia, President

Toothpaste is one of those everyday essentials, and one that goes in our mouths, so I’m never surprised when a client or reader asks for help finding the best non-toxic, natural toothpaste.

Finding a truly safe toothpaste goes far beyond looking for a “fluoride-free” label. (And even the fluoride thing can be controversial—some of you may want it in toothpaste!).

Many toothpastes—both natural and conventional, for adults and kids–include a lot of ingredients, many of which are sneaky or bad. I guess that’s what happens when we expect a product to do a lot of things, like look appetizing, taste good, feel sudsy in our mouth, whiten our teeth, prevent cavities, and leave us with a “fresh” feeling.

I feel like a total Debbie Downer for saying this, but there are only a few toothpaste products that I feel confident calling Best or Good Stuff, and I have a long list of Sneaky products. Spoiler alert: Tom’s of Maine is not Good Stuff, and it’s a product I was using for years before researching for this guide!

Read on to learn what’s unsavory about most toothpaste, and how to find the best non-toxic, natural toothpaste for adults, kids, and babies.

My Top Pick for Best Natural Toothpaste

Redmond Earthpaste – Natural Toothpaste

The lack of foam takes a little getting used to, but I’m totally convinced that these are the healthiest ingredients out there, and all of the flavors are delicious.

Why Safe, Natural Toothpaste Matters

Choosing a non-toxic, natural toothpaste is important for both adults and kids. Because we use toothpaste multiples times a day, we have frequent exposure to the ingredients.

Also, toothpaste ingredients can be absorbed into the body through the lining of our mouths. And little kids, of course, end up swallowing more toothpaste than they spit out. (Can you blame them? Kids’ toothpastes come in flavors like bubble gum and strawberry!)

Best Natural Mouthwash

Essential Oxygen Organic Mouthwash/Brushing Rinse

If you’re like me, you kind of miss the 90’s, when mouthwash was for some reason a big deal (at least in Vermont, where I grew up). Here’s what I use now

What About Fluoride in Natural Toothpaste?

Fluoride is supposed to prevent tooth decay and cavities and help us have strong bones. But for decades, there’s been a debate about whether fluoride is healthy and effective as an additive to drinking water and toothpaste.

rainbow-light-sunny-gummies-vitamin-d3-400-iu-orange Gimme the Good Stuff
My kids love these vitamin D gummies. Just make sure to brush teeth after eating!

I’m definitely not a fan of fluoride in drinking water. The Harvard School of Public Health reported that fluoride “adversely affect[s] cognitive development in children,” causing as much as a 7-point lower IQ.

There is also persistent concern that fluoride can cause reproductive damage in high enough doses.

If you’re worried that skipping fluoride means inviting a mouth of rotten teeth, there is evidence that vitamin D may help prevent cavities.

For these and other reasons, I recommend filtering fluoride out of drinking water and probably avoiding fluoride-containing toothpaste, although if you have a cavity-prone child, talk to your dentist.

What’s Wrong with Conventional Toothpastes?

Best Natural Toothpaste with Flouride

Burt’s Bees Kids Toothpaste

A bunch of you have asked about which natural toothpaste is the best if

you want to use one with fluoride. My pick is KMF Berry Smart Obsessively Kids with Fluoride It looks like the KMF has been discontinued, so my second choice for a fluoride toothpaste is this one.

Fluoride aside, most toothpastes are chock full of ingredients I wouldn’t want to put on my body, let alone in my mouth. I’m particularly disappointed to see how many kids’ toothpastes contain bad stuff, given how much kids tend to swallow. Even many “safe to swallow” toddler toothpastes make me cringe.

Colgate’s supposedly kid-friendly toothpastes contain concerning ingredients like fluoride, propylene glycol (linked to cancer and reproductive damage), artificial colors (linked to ADHD), and PEG-12 (can be contaminated with toxic 1,4-dioxane and ethylene oxide). See the Bad Stuff for some of the worst kids’ toothpaste out there.

Best Dental Floss

Radius Natural Biodegradable Silk Floss

Even dental floss can be a source of toxic exposure, because most is made of plastic and coated with Teflon. Look for a floss made of natural silk, like this one.

Toxic Ingredients in Toothpaste

Surfactants like sodium lauryl sulfate (SLS) are used to make products foam. SLS can irritate the skin or lining of the mouth, and it’s cousin SLES (sodium laureth sulfate) is even worse, as it is often contaminated with carcinogenic 1,4-dioxane. I don’t worry about SLS as much in soaps or shampoos, which we wash off, but because toothpaste goes in our mouths where it can be absorbed and swallowed, SLS and similar surfactants should be avoided in toothpaste.
Triclosan, the antibacterial agent that forms carcinogenic chloroform when it comes in contact with water that contains trace amounts of chlorine, is found in lots of toothpastes for kids and adults and should be avoided.
Artificial preservatives such as parabens are everywhere, including in toothpastes. Parabens mimic estrogen and are implicated in breast cancer. No causal relationship has been proven, but because we’re exposed to parabens from many cosmetic sources, I recommend avoiding them wherever you can. 
Artificial colors, some of which are linked to ADHD, are used in many conventional toothpastes, especially kids’ gel formulas. White toothpastes usually get their squeaky clean look from coloring agents such as titanium dioxide. Titanium dioxide can be carcinogenic in nano-particle form. Nano-particles of titanium dioxide could be absorbed through the lining of the mouth, especially if there are little abrasions.
• Artificial sweeteners such as saccharin are often used to sweeten toothpaste. Saccharin has neurotoxic effects in some people who consume it in low-calorie or sugar-free foods. It’s a bad idea for kids’ toothpastes, given the potential for swallowing.
Propylene glycol is linked to cancer, reproductive damage, and extreme skin irritation, and is often used in toothpastes to give them a smooth texture.

What’s Wrong with Natural Toothpaste?

I definitely recommend choosing fluoride-free toothpaste, but as I mentioned, toothpaste has to be more than fluoride-free in order to be safe. Below is a list of the toothpaste brands that are considered Best Stuff and Good Stuff.

Unfortunately, many “natural” toothpaste contain concerning ingredients similar to what’s found in conventional toothpastes, such as:

Surfactants: Coconut-derived substitutes for sodium lauryl sulfate (SLS) are popular ingredients in many “SLS-free” toothpastes. I’m concerned about SLS alternatives in toothpaste because of the delicate and absorbent lining of the mouth. There’s little or no data available on the safety of these ingredients, so at this point I’m erring on the side of avoiding them in toothpaste (although I’m okay with them in shampoo.) Examples of these kinds of surfactants are sodium coco-sulfate, sodium cocoyl glutamate, potassium cocoate, and sodium methyl cocoyl taurate.

Preservatives: Paraben-free toothpastes often substitute “food-grade preservatives” that still worry me. Sodium benzoate is suspected to cause damage to mitochondrial DNA, and some researchers see a link with cancer, ADD, and other scary stuff. More research (especially long-term studies) is needed, but in the meantime, I recommend skipping toothpastes with this preservative. Potassium sorbate has raised concerns due to mild allergic reactions in some users. I consider it to be of less concern than sodium benzoate, but I’m not a fan of it in products that can be ingested, like toothpaste. Sorbic acid is also known to irritate skin.

Carrageenan, derived from seaweed, is a common thickening agent in toothpaste. Animal studies suggest that it leads to intestinal inflammation and colon tumors. It’s probably fine in toothpaste for adults, but I’d avoid it in products used by swallowing-prone kids. (If you start reading food labels of health-food snack foods, you’ll see carrageenan everywhere, btw.)

There are also a few controversial ingredients that I’m not so worried about in natural toothpastes:

Glycerin: There’s a small but heated debate about whether glycerin, a very common ingredient in both conventional and natural toothpastes, is healthy for teeth. Some people claim that glycerin in toothpaste coats the teeth, blocking their ability to re-mineralize (or repair themselves with minerals from our saliva). It’s true that re-mineralization is crucial to the health of our teeth. It’s not clear, however, that glycerin-based toothpastes seriously interfere with this process. Honestly, I’m on the fence about this, so I’m giving the Okay Stuff label to otherwise safe toothpastes that are glycerin-based. (See Good Stuff for glycerin-free toothpastes).

Clays are a potentially problematic ingredient in natural toothpaste because they can contain trace amounts of lead. After lots of research and digging into the independent testing of the bentonite clay used in Earthpaste, I’m convinced that it’s safe. The amount of lead in clay is much less than the naturally occurring amounts found in food like spinach or sweet potatoes. Also, the lead in clay doesn’t seem to be bio-available (meaning your body won’t absorb it even when it is present). Even better, there is compelling evidence that bentonite clay might actually RID the body of lead. You should always do your own research, but this is where ours has lead me, and I feel confident calling Earthpaste Good Stuff; in fact, you buy Earthpaste online from us.

Sugar alcohols like xylitol, sorbitol and erythritol are used in toothpastes for sweetness and anti-cavity benefits. When consumed in high enough amounts (usually as sugar replacements in food and beverages), they can cause digestive upset in some people. I don’t think they’re harmful in the small amounts found in toothpaste, and I like that xylitol and erythritol have anti-cavity benefits. If you’re concerned about sugar alcohols, Earthpaste’s spearmint flavor is xylitol free, as are Tooth Soap’s products.

Essential oils are used in some natural toothpastes in place of artificial or natural flavors, and sometimes for added anti-cavity/pro-mouth benefits. Some people don’t like the idea of using essential oils in ingestible products, and some people have sensitivities to specific oils. I think that high-quality essential oils like the ones in the Good Stuff are safe in the amounts found in toothpaste, but if you want to avoid them, check out UGLY by nature, Poofy Organic’s toddler tooth gel, Jack n’Jill’s toothpastes, and some of the Tooth Soap products (all Best or Good Stuff).

Best Kids Electric Tooth Brush

Jack N’ Jill Buzzy Brush Electric Toothbrush for Kids

This electric toothbrush (with a timer!) has been a game-changer for my kids.

What Is the Safest Natural Toothpaste for My Baby?

Jack N Jill Silicone Baby Toothbrush

Many kids’ toothpastes are officially for ages two and up. So what about younger toddlers and babies?

Teaching little ones to brush and getting them used to the tickling sensation of bristles is definitely important, but all you really need to use is water plus a soft-bristled brush or silicone toothbrush beginning with their earliest teeth.

You can hold off on toothpaste until they’re toddlers, or later. (Toothpaste isn’t actually essential to oral health—the brushing action of the toothbrush is. Flossing and a healthy diet are crucial, too, of course.)

If you feel compelled to use more than water (and/or kid’s your doc or dentist says you need to), try some of the Best or Good Stuff listed below, or a little bit of coconut oil.

Best Stuff


Earthpaste is safe and it is what we all use in our home. It is a clay-based toothpaste with only four or five ingredients: purified water, food-grade bentonite clay, sea salt, essential oils, and xylitol. For those of you concerned about xylitol, the spearmint flavor is xylitol-free. It’s safe for all ages and the lemon flavor is particularly popular with kids.

Essential Oxygen Organic BR Toothpaste

Essential Oxygen Organic BR Toothpaste gets extra points for being organic, and is free of glycerin, sodium lauryl sulfate, and fluoride. It contains hydrogen peroxide for whitening, and is low-abrasion. It contains aloe vera and a blend of essential oils for a pleasant, minty flavor. My husband prefers this one over Earthpaste.

(If you want some abrasive, whitening action, we like Essential Oxygen’s tooth polish.)


Miessence toothpastes are made with aloe juice, sodium bicarbonate (aka baking soda), xanthan gum, essential oils, sea salt, and stevia extract. They’re free of all the Bad Stuff as well as potentially concerning ingredients like glycerin and sugar alcohols. The company says that it’s suitable for children and adults. They don’t recommend that it be swallowed, though no harm will come if it happens.

Poofy Organics Toothpaste

Poofy Organics toothpastes are unique because they’re entirely organic. Poofy’s adult toothpaste and tooth powder are for ages five and up. (The tooth powder is also clay free in case you’re not as comfortable as I am with responsibly sourced clay. Poofy gets theirs from Living Clay because they test it thoroughly.) Poofy also makes an organic baby/toddler toothpaste that I like, but I’m listing it under Okay Stuff because it contains glycerin.

Tooth Soap

Tooth Soap makes a line of unique tooth-cleaning products that aren’t toothpaste per se. Tooth Soap comes in gelwhipliquid and “shred” forms. I like that their formula is very simple and therefore skips almost all of the ingredients that are obviously or subtly concerning. They use a saponified extra virgin olive oil, coconut oil, water, essential oils and/or natural flavors as their base. I haven’t used any of these products, but based on the good ingredients and their cult following, I’d say they’re worth trying.

Good Stuff

Limonene is found in various cosmetics and detergents, many of which are natural and organic. EWG considers limonene a definite skin and respiratory irritant, with potential carcinogenic properties. But there are different forms of limonene, and some research suggests that it has antioxidant and anti-cancer properties. Confusing? Yes. Deadly in toothpaste? Probably not, especially if you’re not guzzling it by the tube.

The reason these brands aren’t listed as the Best Stuff is because they contain: 1) glycerin, which I’m personally not concerned about in toothpaste, but some people worry that it blocks teeth from re-mineralizing; and/or 2) limonene, a citrus-derived ingredient that I’m on the fence about.

Jack N’ Jill Natural Toothpaste

Jack N’ Jill Natural Toothpaste is a xylitol- and glycerin-based toothpaste for babies and toddlers (six months and up). Even picky kids are likely to find a favorite among one of their five different fruit flavors. Xylitol, which has anti-cavity benefits, is the primary ingredient. This is a good pick if you’re particularly nervous about skipping fluoride in your kid’s toothpaste. This is also a good option if you’re concerned about using essential oils in an ingestible product. This is what my kids use and love! (And like I say above, I’m not worried about the glycerin.

Poofy Organics Cheery Cherry Toddler Toothpaste

Poofy Organics Cheery Cherry Toddler Toothpaste is unique because it’s organic. It can be used as soon as baby’s first teeth emerge. I like that it only has a handful of organic ingredients: arrowroot powder, glycerin, erythritol (a sugar alcohol with properties similar to xylitol), bentonite clay, and cherry flavor (organic vegetable oil plus natural flavors). If you’re concerned about using essential oils in an ingestible product, this is a good option.


Radius Toothpastes contain glycerin, which I feel fine about but which some of you might avoid. None of the other ingredients is concerning. My kids love the dragon fruit gel, and I like their whitening formula. Perhaps my favorite product from the Radius line is their dental floss–which contains no gross PFOAs or nylon. I’m also a fan of their eco-friendly toothbrushes.

UGLY by nature

UGLY by nature makes clay-based toothpastes with carefully sourced, simple ingredients that are all food grade and/or organic: calcium bentonite clay, coconut oil, diatomaceous earth, aloe vera leaf juice, purified water, d-limonene, coconut activated charcoal, xylitol, hydrogen peroxide, and organic food flavors. If you’re concerned about using essential oils in an ingestible product, this is a good option. UGLY toothpastes are used by kids, but the company doesn’t state an official safe age for their toothpaste—they recommend consulting with your kid’s doc or dentist. The UGLY ingredient that gives me pause is d-limonene, but if you use the product and don’t see a reaction, you’re probably in the clear.


Weleda Children’s Tooth Gel is a glycerin-based formula. It gets an EWG score of 2, but their calculation doesn’t include limonene. The ingredients I’m not crazy about include the limonene and the “flavor.” The flavor is derived from essential oils, so skip this product if you’re worried about oral ingestion of essential oils. I do like that this formula is relatively easy to find at brick-and-mortar stores and is pretty simple, with only 9 ingredients (including the limonene, which is part of the oils used in the flavoring).

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Okay Stuff

KMF Obsessively Naturals

If you want to use a natural toothpaste with fluoride, I’d go for KMF Berry Smart Obsessively Kids with Fluoride because the rest of the ingredients are safe.

Bad Stuff

The worst of the bad—thanks to the fact that they’re kids’ toothpastes that are supposedly “safe to swallow”—are Orajel’s toddler toothpastes. Even the ingredients in their fluoride-free toothpastes are awful. The Orajel Elmo Fluoride-Free Training Toothpaste, for example, contains scary stuff like propylene glycol, methylparaben and propylparaben, saccharin, potassium sorbate, and unspecified “flavor.” If Orajel’s claim that they’re the “#1 pediatrician recommended brand for infants and toddlers” is true, then I’m terrified.

Otherwise, pick any mainstream toothpaste brand, and you’ll find at least a handful of concerning ingredients on the label. For example, Crest uses parabens and other concerning preservatives, cocamidopropyl betaine, artificial colors, PEG-6, PEG-8, PEG-12, and a bunch of other stuff you don’t want in your mouth. Colgate Total contains the usual suspects, not the least of which is triclosan.

Bottom line: Don’t shop for your toothpaste at the drug store!

Sneaky Stuff

Most of Tom’s of Maine toothpastes have sodium lauryl sulfate (SLS)—even the children’s formula. Tom’s admirably defends their use of SLS, but because there are SLS-free toothpastes available, I say skip it—especially for kids.

Tate’s The Natural Miracle Toothpaste (which I used to use and love!), for adults, has several concerning ingredients, including PEG-6 (can be contaminated with yucky stuff like1,4-dioxane), saccharin (can have neurotoxic effects in some people), and clove stem (natural, but a possible immune system toxicant).

Because coconut-derived substitutes for sodium laurel sulfate (SLS) may carry the same risks as SLS, I consider them to be sneaky ingredients in toothpaste. Xyliwhite products have sodium coco-sulfate, some Jason adult toothpastes have sodium cocoyl glutamate, Dr. Bronner’s has potassium cocoate, and Spry’s adult toothpastes have sodium methyl cocoyl taurate. Spry’s kid formula uses grapefruit seed extract, which sounds nice, but can be contaminated with scary stuff like triclosan. Even The Honest Company’s toothpastes—both the adult and kid formulas—have sodium lauroyl sarcosinate. Sodium lauroyl sarcosinate is also used in Nature’s Gate Natural Toothpaste for Kids.

Carrageenan is a potentially problematic ingredient in kids’ toothpastes, thanks to the potential for swallowing. You’ll find carrageenan in The Honest Company’s Strawberry Blast, Kiss My Face Berry Smart Obsessively Kids Toothpaste, Xyliwhite Orange Splash Toothpaste Gel for Kids, and Tom’s of Maine fluoride-free toothpastes for kids and toddlers.

Paraben alternatives in “natural” toothpastes concern me, and because there are better options available, I say skip these. You’ll find preservatives like sodium benzoate, postassium sorbate, and sorbic acid in toothpaste from the following brands: SpiffiesSpryJasonBabyganicsXyliwhite, and Kiss My Face.

Maia, Founder & CEO

Note: This article contains affiliate links or sponsored content, which means that if you make a purchase, we may earn a commission. We only recommend products that meet our strict standards for non-toxicity and that we use (or want to use!) ourselves. Thank you so much for supporting the brands that make Good Stuff! 

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Leave a Reply

167 responses to “Safe Toothpaste Guide”

  1. naruto137 Avatar

    Hi there! It seems like the Burt’s bees kids has been discontinued and wonder what you recommend now for a fluoride toothpaste?

  2. Coriena Avatar

    Hey Maia,

    I hope you update this one soon. We were avoiding fluoride completely and were following the Weston A Price diet, but then I got my first cavities at age 30 and my daughter has had some bad cavities and my opinions on fluoride changed. I’m still trying to figure out the best ways to use fluoride and the best amounts. We’re using the more natural fluoride toothpastes, but they still have funky foaming agents—Sprinjene, Hello, and The Natural Dentist are the brands we’ve been using. I’m assuming they’d be sneaky stuff… We’ve also tried OraWellness tooth powder which seems good. Thanks for your guides!

  3. Monica Avatar

    Looks like the Burt’s bees kids toothpaste has been discontinued too! 😕

  4. Jessamyn Falcone Avatar
    Jessamyn Falcone

    It appears as if UGLY by Nature toothpaste has been discontinued. It’s the only brand my seven year old likes and I’m sad to see it go. We’ll try Dr. Brite as an alternative. It looks pretty decent but I’m curious what you think. Thanks for putting together this invaluable guide!

  5. Susan Avatar

    What about a toothpaste, with no flavor, for extremely sensitive teeth? HELP.

  6. Donnelly Avatar

    I would love to know what you think of Himalaya Botanique Complete Care Whitening Toothpaste, Simply Mint. It’s fluoride, SLS, carrageenan and gluten free! Does it crack the Best Stuff list? ?

  7. Deon Avatar

    How about something that doesn’t come in a plastic container? Anyone putting toothpaste in a tin or glass container? Or a recipe for making your own?

  8. Shabadoo Avatar

    I’m alergic to sugar alcohols, so no xylitol or erythritol for me. I’ve only found one toothpaste, so far, that I like. Dr. Shuch’s Remarkable toothpaste. I highly recommend it.

  9. Angie Avatar

    Thank you for your page. Very valuable.
    Kiss my face Kids BER Size 4z Kmf Kids Toothpaste Berry Smart 4z has now a Floride-free Toothpaste. You stated the rest of the ingredients were fine but I see Sorbic Acid and Carrageenan on the ingredients.
    What do you think about that???

  10. Jenny Avatar

    Earth paste has prop 65 warning for testing positive for LEAD in the clay. This is absolutely not safe.

  11. Karen Avatar

    Can I get your thoughts on some toothpaste tablets, such as ‘Change’ toothpaste or Nelson’s Naturals? Both Cdn made and no plastic packaging.

  12. Caroline Kaufmann Roberts Avatar
    Caroline Kaufmann Roberts

    Hi Maia! What do you think about Bite toothpaste bits? I saw them on Shark Tank and have started using them recently. Thanks!

  13. Nicole Avatar

    I was able to find the KMF fluoride toothpaste on Amazon. Would you still recommend this one over the burts bees fluoride?

  14. Meg Avatar

    Have you been able to look into Risewell or Boka toothpastes? I am interested in moving on from the Essential Oxygen toothpaste we currently use for something with hydroxyapatite in it to help tooth enamel.

  15. Paula Avatar

    Earthpaste has lead. Why would you recomend a product with lead? I generally trust your site very much, but I think I have to research myself as well. You never mentioned that it has a Proposition 65 WARNING. I purchased them and found out later. That is upsetting.

  16. Lisa r Avatar

    I ended up with severe dysplasia of the tongue & had surgery to remove it. Thankfully, it wasn’t cancer. I don’t smoke, vape or do any drugs. However my head/neck surgeon advised me to toss toothpaste & stick with basic Crest with/without tartar control. All others r full of chemicals, including Tom’s, Biotene, all the rest.

  17. Melissa Avatar

    Hey just wanted to let everyone know If your needing to know if a product is safe and dont have time to wait on a reply there is a great tool avaiable. Maia has posted an ingredient glossary you can use in a pinch. It has helped me tremendously and now I can look over a package and know immediately what products are safe to try and what I should pass on. Of course there are days that I space out and need a refresher lol. I love using this site as a reference and the glossary is just an amazing added bonus for me. Hope this helps others like it does me. Another helpful tip is any ingredient w a number is an automatic No-No for me which sadly eliminates so many products even at the health food stores.

    1. Karen Avatar

      Can you please post a link to the guide? I can’t find it. Thanks!

  18. CC Avatar

    Hi! Do you have any toothpaste recommendations for a child with a history of canker sores?

  19. Jenny Morgan Avatar
    Jenny Morgan

    Hi there,

    I noticed that you said you were not a fan of potassium sorbate for indigestible products, but I believe that Jack n Jill has this. Yet you mentioned you use it for your kids :). Is this considered safe?


  20. Lina Avatar

    Any thoughts on the Hello brand for kids and adults?

  21. Lauren Avatar

    Hi – curious about a good toothpaste for use during pregnancy. Some of the good stuff options have ingredients that are not ideal when pregnant. Thanks!

  22. Jamie Avatar

    Thank you so much for all the research you do! Do you have any recommendations for nontoxic dental floss pick? These are so much easier to use for my 6-year-old.

  23. Samantha Avatar

    Hi I was wondering about Schmidt’s toothpaste for adults? Is this considered good stuff?!

  24. Jennith Correa Avatar
    Jennith Correa

    I just got Redmond Earth Paste that you recommended and after brushing my 3 year olds’s teeth and her swallowing most of it, I read right on the containner-
    “Proposition 65 WARNING- This product contains a chemical known to the state of California to cause bith defects or other reporductive harm. This product may not be appropriate for consumption by children or pregnant women.”
    Why would you have this product on your website? I bought 3 of them thinking they were safe!

    1. kelberry Avatar

      Jennith, I noticed the same thing and wondered that myself so I did a little research of my own. After spending hours searching through peer-reviewed articles (because that is the college student coming out in me) I found some interesting, yet reassuring, research and I thought I would share them with you and everyone else.
      Good news, EARTHPASTE is everything this site has claimed it to be and it really is THE BEST STUFF. Here is a little background on the warning label you found… (I am coping and pasting mostly because it is late and I really do not feel up to paraphrasing right now)

      “In spirit, prop 65 is a great idea: In 1986, California lawmakers decided the public needs to know if their water supply contains toxic chemicals. So they compiled a list of 800+ substances and required any business using the substances to proclaim the use publicly. As a result, there are warnings all over the place — at banks, theme parks, grocery stores — which tends to confuse us as much as protect us.”

      “Earthpaste’s most important ingredient is Redmond Clay, a food-grade bentonite clay that is naturally an amazing polishing agent for our teeth. Redmond Clay is ancient volcanic ash embedded in the earth’s crust, and like everything that comes from the earth, you’ll find the tiniest bit of naturally-occurring lead, which is on the prop 65 list.

      Redmond Clay probably falls under the proposition’s exempted product definition — it is naturally occurring, in much smaller amounts than indicated by government agencies as dangerous, but the legislation is just ambiguous enough for us to worry about potential litigation. We’re pretty cautious around here, and not terribly interested in defending civil action by prop 65 watchdogs hoping for a settlement or share of daily fines. So we changed some packaging and added the warning.

      We know the language on proposition 65 warnings is pretty heavy, but we wouldn’t sell any product if we weren’t completely satisfied by its safety. Like so many other companies, we’ve decided it’s simpler to change our packaging than worry about possible complications down the line. Fortunately, like so many other customers, you probably see so many prop 65 warning labels that you already understand our reasons. If you didn’t, we hope you do now!”

      You can check out the sources yourself if you would like:

      I hope this was helpful 🙂

  25. Rachel Avatar

    I was looking at the Burt’s Bees for kids but it contains carrageenan. I haven’t seen the Kiss My Face in stores either. Any other suggestions on fluoride toothpaste for kids that doesn’t contain carrageenan?

  26. Jessica Avatar

    Another brand I was interested in hearing your thoughts on was Davids Natural Toothpaste. Any input would be greatly appreciated. Thanks in advance!

  27. sean Avatar

    is earthpaste ok for very young kids who swallow the toothpaste (for example, a 2-year-old)? or is it more for older kids/adults? i emailed earthpaste a few times about any concerns with swallowing tiny amounts (like the size of rice), but they never wrote back. thank you!

  28. Rebecca Avatar

    Hi! My husband was told by our doctor to use Tom’s SLS-free toothpaste… I know you wrote Tom’s is sneaky because of the SLS… but what do you think of their SLS free toothpaste? Thanks

  29. Kristen Avatar

    You should really give Pure Haven a try. Our products are 100% toxin free guaranteed. Maia, I’m happy to send you a tube to try so you can begin to evaluate our amazing products!

  30. gwen Avatar

    I have to use toothpaste for sensitive teeth. Do you have any recommendations for that?


  31. Jamie Avatar

    Thank you so much for all of your research!!! I consult your website before I make any purchases! I was discussing toothpaste with my pediatrician recently and she said her holistic dentist reccomends PerioPaste and I was just wondering what are your thoughts on this product?

    PerioPaste™ Organic Toothpaste 4oz Tube

  32. Meggie Avatar

    Also here to see if there is another recommendation for fluoridated toothpaste since KMF is no longer available!

  33. Jenn Avatar

    Hi. Love this site. Use it constantly. I recently learned that Kiss My Face was bought out a few months out and most stores have been unable to restock their products. I’m wondering if you have another recommendation aside from KMF for a toothpaste WITH fluoride!

  34. Vanessa Avatar

    Hi! I’m having a hard time finding the KMF berry smart toothpaste for kids with fluoride- I believe they may be discontinuing it?! Could you recommend another toothpaste with fluoride?

    1. Jenn Avatar

      Hi, Vanessa. Yes… I’m having trouble finding it as well! Looks like KMF was bought out a few months ago. Most stores have sold out of their products and are unable to stock more. Hoping Maya will leave a recommendation for another toothpaste with fluoride!

  35. Korz Avatar

    This brand looks pretty good:

    Any experience with them?

  36. Michael Hendrix Avatar

    It is best to choose carefully what toothpaste is good for our little kiddos. Thank you for sharing some of the best toothpaste to choose.

  37. Ksen Avatar

    Hi there! Thank you for all of this. What about Earth’s Best for kids? In the little yellow tube? I see you mentioned Earth’s Best in the header, but I can’t find it in the post.

  38. diana Avatar

    Hi! Thanks for this info! I love Auromere’s ayurvedic toothpaste, available at health food stores near where I live. What do you think of it?

  39. Lina Avatar

    What do you think about Hello brand’s watermelon toothpaste?

    I was using Jack n Jill, but my son ate it like crazy and it was so expensive anyway that I had to switch.

  40. BH Avatar

    Hi, what are your thoughts on Schmidts toothpaste?

  41. Maggie Avatar

    On the updated guide, the KMF toothpaste is your recommendation for fluoridated toothpaste but it also appears to be listed under your Sneaky Stuff. Is this the same product or a different version!

  42. Jen Avatar

    Do you know anything about The Natural Dentist toothpaste with Flouride?

  43. Daniel McMahon Avatar

    As parents, it is really important to know the ingredients of the product that your kids use to ensure that the ingredients used can’t harm them. It is applicable not just for the toothpaste but all the products that they use often.

  44. Griselda Avatar

    I am so grateful for all your guides! I find myself visiting your site first when looking into trying new healthy products. Thank you, all your information and time is highly appreciated. One question, what do you think of Uncle Harry’s Toothpaste?

    1. Suzanne Weaver-Goss Avatar
      Suzanne Weaver-Goss

      We haven’t researched Uncle Harry’s toothpaste but I just looked at it and at first glance it looks like Good Stuff!

  45. Myriam Avatar

    I am wondering what are your thoughts about Silca Herbal flouride free toothpaste. I have been using it for over a year now but I am now wondering about the silica and hydrated silica included, not to mention the SLS etc.

  46. Joy Butler Avatar

    Hi Maia, I’d like to thank you for your explanation about getting a fluoride-free toothpaste for my kids. I had no idea that it can cause reproductive damage with its high doses. Once we do our weekly grocery, I will look for a fluoride-free product. More power!

  47. Raymond Hague Avatar

    Thank you for sharing to us some of the tips on choosing the right toothpaste for our kids.

  48. Howard Sample Avatar
    Howard Sample

    You mentioned that Earthpaste Spearmint does not have xylitol, but the detail information on Amazon says xylitol is added ingredient. Which is correct, please? I cannot have xylitol.

    1. Maia James Avatar
      Maia James

      Hi Howard, The Earthpaste spearmint does not have Xylitol because it is unsweetened. Hope you buy from us!!!

  49. Katherine Pirzadeh Avatar
    Katherine Pirzadeh

    Have you ever heard of radius brand organic coconut oil toothpaste? I just got some at whole foods and it looks like it might be OK?

  50. Jennifer Schaperow Avatar
    Jennifer Schaperow

    Thank you for this list. Is Xylitol safe for toddlers considering that they swallow toothpaste? I looked online and there is a lot of negative about it in large quantities. If it’s the first ingredient in toothpaste does that mean it’s in a large quantity? I’m considering using Jack And Jill toothpaste for my 2 year old. Thank you!

    1. Maia James Avatar
      Maia James

      Hi! No, the amount a toddler might smaller is definitely not a large quantity. (You should only be using a pea-sized amount of toothpaste, no matter the brand, for a child that age.)

  51. Madelyn Avatar

    Hi there. Jack n Jill toothpaste have reformulated and added “potassium sorbate (naturally derived)” as their last ingredient. What are your thoughts on this?

    1. Maia James Avatar
      Maia James

      I’m fine with potassium sorbate as a (food-grade) preservative.

  52. Annmarie Zuluaga Yafrate Avatar
    Annmarie Zuluaga Yafrate

    Why do you pick Kiss My Face Berry Smart Obsessively Kids Toothpaste over Tom’s of Maine for Flouride toothpaste? I’ve been using a rice sized spec of Tom’s of Maine with my LO (who is now 2.5 years old) for a while now but I’m starting to get concerned that many others use flouride free toothpaste. My pediatric dentist of course recommends the flouride toothpaste (twice a day), our pediatrician once a day. What to do what to do?

  53. Vanessa Avatar

    Sound ok for toothpaste?
    Thank you!

    Calcium carbonate, sorbitol, aqua, glycerin, sodium bicarbonate, silica, xylitol, mentha piperita (peppermint) oil, citrus medica limonum (lemon) extract, calcium ascorbate, melaleuca alternifolia (tea tree) leaf oil, menthol, sclerotium gum, coco glucoside, xanthan gum

    1. Vanessa Avatar

      Sorry I should have added that this is green beaver toothpaste from r others who may be interested – but only their frosty mint flavour as I thought some of the others had more questionable ingredients.

  54. Em Avatar

    Redmond Earthpaste – On the toothpaste tube, it says Warning as it contains LEAD and may not be safe for children and pregnant women. How can it claim to be natural and safe? Got me worried there… Any thoughts?

    Thank you!

    1. Em Avatar

      Oh found your comments about earth paste with lead. Still concerning to me so I guess I am back to looking for a more comfortable option.

  55. Karen Avatar

    Would you still ok using Earthpaste while pregnant? Are you aware of anyone who has checked lead levels before and after use?

    I’m interested in Nelson Naturals toothpastes. Ingredients:

    Calcium Carbonate, Sodium Bicarbonate, Colloidal Silver, Sea Salt, Xylitol, Castile Soap, Trace Mineral Concentrate, Essential Oil (Flavourings). A little iffy about the Colloidal Silver and exactly what the trace minerals are.

  56. Emily Avatar

    Hello! Thank you for all of the great research! I have been using Jack n Jill toothpaste for my 20 month old, but saw that Hello Organic Apple tooth paste have been doing a lot better in reviews on Amazon. The ingredients are as follows: Vegetable Glycerin (Soothes and Moisturizes), Sorbitol (Humectant), Purified Water, Aloe Vera Gel (Soothes and Moisturizes), Hydrated Silica (Thickener), Xylitol (Sweetener), Erythritol (Sweetener), Xanthan Gum (Thickener), Flavor* (Yum), Calcium Glycerophosphate (Mineral), Potassium Sorbate (Maintains Stability), and Stevia Rebaudiana Leaf Extract (Sweetener). *Certified Organic

    What do you think! The cost is 1/2 of Jack n Jills so thought if this one seems as good as Jack n Jills, I should go with this one 🙂

    1. lee Avatar

      I’m curious about this one too!

  57. Mandy Avatar

    Hi, I know this is about a year after most of the comments, so fingers crossed that you see this! But my 18 month old son has sensitive skin and I was told to get a non flavored toothpaste for him. Do you know of any toothpastes that are non flavored and don’t have any of the bad ingredients in them?

  58. jessie reece Avatar
    jessie reece

    I’ve read reviews that say Earthoaste turns your teeth a dullish color (from the clay base); that their teeth take on the color of the earthpaste. Have you had this issue?

  59. Aimee Rivello Avatar
    Aimee Rivello

    Hi Maia,
    Thank you as always for all of your great info!! I was wondering about Trader Joe’s floride free toothpaste?? I’ve been using it for years for me and my kids. My hubby refuses to change his toothpaste!! Hoping I get good news!! Thanks so much!!

  60. Darshana Maya Greenfield Avatar
    Darshana Maya Greenfield

    Personally I gave up using ANY toothpaste years ago, when my hygienist was worrying I was wearing the dentin off my teeth, and my dentist pointed out that toothpastes are abrasive – he said to just use the brush!

    I was thrilled, and so enjoy not having any tastes in my mouth after I brush – which I can now do at my desk, in my car, wherever I am, as I just rinse and swallow pure filtered water after! I also get rave reports at my checkups – no issues, and I don’t even floss – though I do use tiny brushes or tiny toothpicks to clean between my teeth, every day or so. Glad you mentioned, near the end, that toothpaste is not essential – it is the brushing that is important!

    Hubby is not so happy with no toothpaste, so I found this one to substitute for the toxic one he used to use:
    I was particularly concerned with avoiding glycerin, as you mentioned. He’s pretty happy with it. And it leaves his breath less toxic than when he used Listerine or Colgate eek!

  61. Sara A Goegeline Avatar
    Sara A Goegeline

    I have dry mouth. I would love to find a toothpast and mouthwash that accommodate my problem and are safe-ish but, most importantly, cruelty-free. I’m an adult past child-bearing years, so I’m not as worried about certain contaminants as some of you are.
    I also have an interest in ayurvedic dental hygiene products.

  62. Emily Avatar

    What do you think about Uncle Harry’s toothpaste? This is the ingredient list:

    Bentonite clay, calcium carbonate, Purified, deionized, microfiltered water and ten parts per million of silver mineral (99.000% pure), sea salt, ionic minerals, mustard seed, essential oils of peppermint, eucalyptus, clove, wintergreen, and oregano.

  63. Hasan Avatar

    What are your opinions on the toothpastes were currently using?
    For me it’s this one (PerioBrite Natural Toothpaste Coolmint).

    My brother uses this one: (natural watermelon fluoride free toothpaste).

  64. Kmie Avatar

    What about doterra on guard toothpaste ?

  65. Stacia Avatar

    Sorry- that posted too quick! What are your thoughts on Radius organic coconut oil toothpaste? Just came across it at Wegmans and wanted your opinion before I buy.

  66. Stacia Avatar

    Hi, what are your thoughts on Radiis organic coconut oil toothpaste? Just came across it at Wegmans and wanted your opinion before I buy.

  67. Court Avatar

    Hi Maia – any thoughts on the below opposing argument on lead/clay?

  68. Karen Avatar

    Found my answer further up in the feed. Thanks 🙂

  69. Karen Avatar

    I planned to order Earthpaste. However, the website I was using had a customer warning as per California Residents Prop 65; advised it contains trace amounts of naturally occurring lead. Are you still using this product? Is it still recommended?

  70. Sara Avatar

    Jack N Jill recently changed their formation to add potassium sorbate and citric acid. What’s your take on these ingredients?

  71. Amber Avatar

    Hello! Have you looked at Young Living KidScents Slique Tooth Paste? I’m trying to decide if this is a sneaky product or not. It does contain Glycerin. My daughter really likes it, and I would like to stick with it, if it turns out to be an okay product. Any insight would be appreciated. In the meantime, I’m going to try out Earth Paste for myself. Thank you for posting.

  72. Rachel Avatar

    Jack n Jill has grabbed my attention. I was using dr. Brown tooth wipes and switched to j&j. What are your thoughts on their toothpaste? Thank you for all of your hard work and advice!

  73. taylor Avatar

    What are your opinions on Hello Toothpaste?

    1. Maia James Avatar
      Maia James

      We actually have a tube of this now because my son loves it, but I’m not a huge fan–it’s got SLS, for one.

      1. Estefany Avatar

        I believe HELLO has two SLS free toothpastes; the kids watermelon and the adult sensitivity. I would also like to know you’re opinion on this toothpaste brand, as I’m in transition to cruelty free toothpaste and of course not filled with bad stuff. My family is so stuck on there old usual drug store brands, and I’ve heard good “tasting” reviews, as that has been a huge problem in trying to get my family to switch. I hope to hear from you!

  74. Virginia Avatar

    Oh and a section on nursery playroom items like a toddler kids table please would be great. Or just an opinion or feedback with your personal choice would be stellar. Thank you so much!

  75. Virginia Avatar

    Hi ladies, thank you so much for all of he research you have done and advice you have given. I’m looking for a non toxic crib and wish you could give me options that make your list of good stuff and the bad stuff. Currently thinking about the IKEA sniglar crib but have to check with them if their mattress board is from solid wood or plywood. Please let me know if any cribs that you think are the safest and non toxic but don’t cost more than $ 2-300.

    Thank you!!!!

    1. Maia James Avatar
      Maia James

      Sniglar is a great option! you can get it completely unfinished:)

  76. Denise Avatar

    Any suggestions for a kids and adult mouthwash?

  77. Roni Baker Avatar
    Roni Baker

    Hello, is Jason Naturals Healthy Mouth mouthwash any good?

  78. Ali Avatar

    How do you feel about Dr Brite (adult and children). We just switched to using their products. I also use their mouth spray for my kids. I have been very happy with their customer service as I’ve asked them a lot about their ingredients (eg is their aloe pre-preserved, etc), and generally seem like a pretty great company all around!

  79. Bry Avatar

    What do you think of the toothy tabs by Lush:

  80. MCM Avatar

    I like Himalaya. I work in the industry (not for them) and as far as ingredients and taste, it’s my favorite. Second would be Weleda.

  81. Maja Avatar

    How do you feel about Dr. Bronner’s toothpastes?
    Thanks for all your research and hard work! Makes it so much easier to go natural =)
    Organic Glycerin, Organic Aloe Barbadensis Leaf Juice, Hydrated Silica, Calcium Carbonate, Xanthan Gum, Sodium Bicarbonate (Baking Soda), Potassium Cocoate (made with Organic Coconut Oil*), Organic Mentha Piperita (Peppermint) Oil, Organic Mentha Arvensis (Menthol) Crystals, Organic Cocos Nucifera (Coconut) Flour*, Organic Cocos Nucifera (Coconut) Oil*, Tocopherol, Citric Acid, Organic Stevia Rebaudiana Leaf / Stem Extract
    *Certified Fair Trade Ingredient

    1. Maja Avatar

      Never mind I just found it in the sneaky stuff =) thanks again

  82. Jiwoon Avatar

    What do you think about David’s premium natural toothpaste?

  83. Melissa Avatar

    Hi. What are your thoughts on Green Beaver Natural Toothpaste?
    Here are the ingredients for the Green Beaver Frosty Mint Natural Toothpaste

    Calcium Carbonate, Aqua/Water/Eau, Sorbitol, Glycerin, Hydrated Silica, Mentha Piperita (Peppermint) leaf Oil, Menthol, Xylitol, Citrus Medica Limonum (Lemon) Extract, Xanthan Gum, Coco-Glucoside, Calcium Ascorbate, Melaleuca Alternifolia (Tea Tree) Leaf Oil.

  84. Reina Avatar

    Hi there – what about Earth’s Best? Here are the ingredients: Glycerin Aqua (water), Xylitol, Panthenol, Cellulose Gum, Calcium Lactate, Beta-Glucan Beta-glucan, Natural Strawberry, Avena Saliva (oat) bran, Flavor. Certified Organic ingredients.

  85. Caroline Taylor Avatar
    Caroline Taylor

    Thanks for the great guides. Have you looked into safe toothbrushes? I am currently using a silicone finger brush for my son and this brush for myself which has “vegetable oil based” bristles There seem to be many “BPA free Nylon” toothbrushes out there, but seems suspect. The only non-plastic option I have found seems to be very expensive and hard to find pig hair bristle brushes. Would love to know your recommendations.

    1. Melissa Avatar

      I’d love to know the answer to this, as well.

  86. Jenny Avatar

    How do you feel like toms childrens anticavity fluoride toothpaste?

  87. Lauren Avatar


    There is clay in earthpaste, and poofy organics toothpaste. I’ve been doing some of my own research and see that poofy organics uses a different brand of clay,living clay, and earthpaste uses Redmond clay. I noticed you said you’re comfortable with the clay used in earthpaste,redmond clay. Are you comfortable with the brand of clay used in poofy organics toothpaste, living clay? I know it’s okay stuff based on the glycerin, but I just wanted to know if Living Clay met your standards for clay!

    Thank you for your time!

  88. Natalie Avatar

    Could you give some suggestions for mouth wash to use?

    1. Maia James Avatar
      Maia James

Hi! Dr. Brite is Good Stuff (although insanely expensive on Amazon:

  89. Jean Avatar

    i just found your article and i can’t thank you enough. I have oral thrush for over 2 years which is a fungus in the mouth that feeds on sugar. i have been using regular toothpaste at bedtime and i wake up after 3 hours and have to clean my tongue. Want to try Redmond Spearmint and Toothsoap in whip form. Unfortunately many of the reviews on Amazon spoke of stale or close to expiration date products in regards to Toothsoap nd Vitacost does not carry the Toothsoap in the whip form, which i read most people prefer. Iherb website said Toothsoap is discontinued. I’m not sure but no one else carries the whip outside of Amazon-
    I went to the company website and they are moving to West coast and website won’t be running until Feb. 1, 2017.
    Do you know of any other places that I could try to get the Toothsoap whip or have you heard it was discontinued? I wonder if that’s why there were so many complaints on Amazon about expiration dates.
    Please let me know of any new products that are sugar derivative free. Thank you so much for your expertise and help.

    1. Maia James Avatar
      Maia James

      Hi there-I don’t know where else to purchase Toothsoap. If you want a toothpaste without any sugar, you can try the spearmint flavor of EarthPaste.

  90. Myra Avatar

    Have you heard of a brand called Dental Herb company? I’ve used their products for many years but was curious to see if you had any experience with their products.

    1. Maia James Avatar
      Maia James

      I know the name but haven’t researched deeply enough to give you my opinion. Will add to our list for a future investigation!

  91. Paul Avatar

    What are your thoughts about Active Charcoal Toothpaste? Looking at win Lotus Active Charcoal Toothpaste Herbaliste. Ingredients are: Sorbitol, Silica, water, Glycerin, Cocamidopropyl Betaine, Guava, Clove, Flavor TransatakTM (Herbal combination), Sodium Lauroyl Sarcosinate, Charcoal Powder, Clove Oil, Menthol, cellulose Gum, Xanthan Gum, Sodium Saccharin, Disodium EDTA, Titanium Dioxide

    1. Maia James Avatar
      Maia James

      Meh, not so great. Cocamidopropyl betaine and a bunch of other synthetics.

  92. Sandra Avatar

    Any suggestions on good toothpaste safe for pregnancy?

    1. Maia James Avatar
      Maia James

      I would recommend any of the fluoride-fee options in this guide. My top pick and what we use is:

  93. Lauren Avatar

    I was doing some research, and came across The Natural Dentist. They have a Fluoride Free toothpaste with the ingredients listed here: Are you familiar with this brand? Would love to know your thoughts. Thanks!

    1. Maia James Avatar
      Maia James

      I don’t love this one(mostly because of Cocamidopropyl betaine)

      1. Lauren Young Avatar
        Lauren Young

        Looking at trying to find something with fluoride to supplement a good toothpaste and came across the Natural Dentist Flouride Rinse. Is this a good addition for someone looking for Flouride but none of the other bad stuff?

        Purified water, vegetable glycerin, aloe Vera gel, sodium phosphate monobasic, xylitol, natural flavors, polysofbate 80, citric acid, grapefruit seed extract, menthol.

  94. Jill Avatar

    I have sensitive tears is there a brand you recommend for help with sensitive teeth?

    1. Maia James Avatar
      Maia James

      We actually haven’t looked into that yet, but I will do some investigating!

  95. Tabatha Tremble Avatar
    Tabatha Tremble

    What about tooth polish from

    1. Maia James Avatar
      Maia James

      I haven’t seen and can’t find a list of ingredients for this, so I am sorry that I can’t weigh in.

  96. linda nash Avatar
    linda nash

    which toothpaste would you use if you are allergic to quaternium 15 and Isothiazolinone. My tongue swells and has sores around the edges. I have had every test and even a biopsy. This has been going on now for almost 2 years. I’m thinking it may be the toothpaste.

    1. Maia James Avatar
      Maia James

      Oh my goodness, so sorry to hear this! Because your symptoms are so severe, I would have a physician look over any toothpaste before using. I would also probably try going toothpaste-free for a while and see if your suspicions are correct and that clears up the problem.

  97. Shelley Avatar

    Any thoughts on Himilaya Botanique Neem and Pomegranate fluoride free toothpaste?

    Thanks so much!

    1. Maia James Avatar
      Maia James

      I don’t know that brand, but will add to our list to investigate!

  98. Sunshine1029 Avatar

    Hello and thank you for all of the wonderful and helpful research that you do, to help us all keep ourselves and our families as healthy and toxic free as possible!!! How do you feel about these ingredients in a kids toothpaste?

    Water, Calcium carbonate, Cocos nucifera (Coconut) oil, Sodium bicarbonate, Glycerin*, Xylitol, Xanthum gum, Citrus paradise (Grapefruit) peel oil, Stevia rebaudiana leaf extract, Citrus reticulate (Tangerine) oil, Mentha spicata (Spearmint) leaf oil, Citrus limon (Lemon) peel oil, Lecithin*, Ocotea quixos (Ocotea) leaf oil, Eugenia caryophyllus (Clove) bud oil, Cinnamomum zeylanicum (Cinnamon) bark oil, Eucalyptus radiate leaf oil, Rosmarinus officinalis (Rosemary) leaf oil.

    1. Maia James Avatar
      Maia James

      Looks fine to me, although EWG expresses concern over clove bud oil (you can look it up).

      1. Sunshine1029 Avatar

        Ok great! Thank you! 🙂

  99. Flor Avatar

    In your awesome detox ebook you wrote Jason’ Naturals sea fresh toothpaste was good stuff, but I don’t see it on here.. is it still good stuff??

    1. Maia James Avatar
      Maia James

      I think so, yes. It does contain glycerin, which some people don’t like. But I still use it if I run out of Earth Paste:).

  100. Janis Avatar

    Wonderful website. Thank you. What would you recommend as a safe affordable adult toothpaste. I ask because not everyone is able to order toothpaste from Amazon on an ongoing basis.

    1. Maia James Avatar
      Maia James

      Any of the brands listed above are safe for adults.

  101. Michelle Avatar

    What about weleda?

    1. Maia James Avatar
      Maia James

      It’s okay but it does contain glycerin.

  102. Danni Avatar

    Thank you for this incredible site. I’m in the process of replacing all the bad stuff. So scary.
    Question regarding coconut oil. I was using babyganics to brush my one year old teeth. How much coconut oil is ok to use on him?
    Do you recommend a certain brand of coconut oil?
    Thank you!

    1. Maia James Avatar
      Maia James

      You should ask your dentist or pediatrician about how much coconut oil is safe, but I will tell you to definitely opt for unrefined coconut oil, as the refined variety is deodorized and bleached. And while there is a distinction between virgin and extra virgin olive oil, when it comes to coconut oil, these terms mean the same thing. Of course, I would recommend option for an organic coconut oil.

  103. concerneddad Avatar

    Apologies, for above. The product in question is Earthpaste. Thanks.

  104. concerneddad Avatar

    Just went to Amazon and looked at the back of the ingredients: the company states that there are trace amount of lead because of the clay. I feel like you should have addressed that in your review for full clarity and also because you recommend and carry the product. Even a small amount may be harmful for a child, especially at a younger age.

    1. Maia James Avatar
      Maia James

      We did address the lead issue. (Bottom of the page here:
      ). This is what we said: *A note about lead: When we first were looking into clay toothpastes, we were really worried about the possibility of trace amounts of lead, especially since our kids are brushing with this. After lots of research and digging into the independent testing of the clay used in Earthpaste, we are convinced that it’s safe, mostly because the amount of lead in clay is much less than the naturally occurring amounts found in food like spinach or sweet potatoes, but also because the lead in clay doesn’t seem to bio-available (meaning your body won’t absorb it even when present). Even better, there is compelling evidence that bentonite clay might actually RID the body of lead. You should always do your own research, but this is where ours has led us, and we feel fine with our kids using–and likely swallowing!–Earthpaste twice a day.

  105. Kassandra Avatar

    I see you’re recommending Carlsons baby drops, I too use drops but when I was searching for some I noticed carlsons baby also have another vitamin thrown in there I think it was vitamin e? But the kids drops just had vitamin d and the preservative. I ended up purchasing baby d drops? How do you like those in comparison? We’re almost out and will be purchasing more but now reading this I’m torn for which to buy.

    1. Maia James Avatar
      Maia James

      I would go for the one with fewer ingredients, especially if you’re just looking to supplement vitamin D.

  106. Nereida Avatar

    Just wondering what your take is on Green Beaver to use for toddlers? Also how long can i continue to use just coconut oil?
    Thanks so much

    1. Nereida Avatar

      P.S. is it necessary for adults to use toothpaste? Can we just use coconut oil too?

    2. Maia James Avatar
      Maia James

      I don’t know the grand Green Beaver, but I will look into it. You can use coconut oil as long as it’s working for you! You should ask your dentist about only using coconut oil, but I definitely know people who skip toothpaste!

      1. Nereida Avatar

        Thanks so much. It’s a Canadian company. They have other products too like deodorant and shampoo. The ingredients are on their website. I’d love to know what you think of their products in general

      2. Cheryl Avatar

        Yes please! Let us know what you find out. I curious about Green Beaver as well.

      3. Margaret Kania Avatar
        Margaret Kania

        Hi, Have you looked over the Green Beaver toothpaste ingredients?

  107. Migle Avatar

    Hi, thanks for all the great info! What do you think about the Hello toothpaste?

    1. Erica Avatar

      What about the Hello toothpaste? They have one with or without fluoride. Are these safe?

  108. Julie Avatar

    I have the same question as a pervious commenter: do you have any recommendations for safe fluoride toothpastes for kids? My dentist really wants my toddler on a fluoride toothpaste because of some early concerns but I don’t want to get anything with the rest of the bad stuff!

    1. Maia James Avatar
      Maia James

      Unfortunately, I don’t know of a brand that has no other Bad Stuff but that does contain fluoride. Tom’s has SLS and carrageenan, but otherwise not horrible so I would go with one of those (we’ve used this:

  109. Erika Avatar

    How do you feel about the, My Dentist’s Choice Tooth Tissues, product for baby teeth cleaning? Are they safe for an 11month old?

    1. Maia James Avatar
      Maia James

      I’m not seeing anywhere on their website where they list the ingredients, so I can’t weigh in!

  110. Devon C. Avatar
    Devon C.

    How much vitamin D drops do you give to toddlers and adults when using Earthpaste?

  111. Meg Avatar

    Did you come across any brands that include fluoride for those of us still undecided about it but the remaining ingredients are good stuff? Or do all the natural brands tend to not use fluoride at all.


    1. Betty Jane Mackay Avatar
      Betty Jane Mackay

      I am curious about this as well. I am looking for the safest toothpaste that contains fluoride.

      1. Maia James Avatar
        Maia James

        Sadly, I don’t know of a brand that has no other Bad Stuff but contains fluoride. Tom’s has SLS and carrageenan, but otherwise not horrible so I would go with one of those (we’ve used this:

  112. Tierney Johnson Avatar

    Love your lists! I’ve been making our toothpaste for a few years (pretty much homemade Earthpaste but with a calcium carbonate base instead of bentonite clay) and I got tired of doing it and bought Dr. Bronner’s toothpaste in a pinch. Of course we all LOVE it so much more than the homemade, and I knew I was making compromises, but now I see there are a few other good brands I can try if I don’t want to resort to homemade again! Thanks for all your hard work and for sharing your findings freely!

  113. Tina Avatar

    How do you feel about tooth builder toothpaste?

    1. Maia James Avatar
      Maia James

      Don’t know that brand, but will look into it:)

  114. Rachel Avatar

    Hi, been reading your blog and you have me hooked! I have replaced a bunch of household/beauty stuff since I started coming here. Quick question on the earthpaste, are they good for one year old? Thanks!

    1. Maia James Avatar
      Maia James

      I would personally feel comfortable using Earthpaste (small amount, obviously), but you should ask your pediatrician!

      1. Flora Avatar

        is honest kids ok ?

      2. Denise Avatar

        I read this article about toothpaste. It said that Earthpaste has lead in it.

        1. Ivy Avatar

          I saw on the earthpaste packaging, it said California Resident Proposition 65 warning. What is it about and should we be worrying about it? It said “This product contains a chemical known to the state of California to cause birth defects or other reproductive harm. This product may not be appropriate for consumption by children or pregnant women.

          1. JC Farmer Avatar
            JC Farmer

            CA Prop 65 warning label (LEAD traces) does more to scare people than it does to inform people. This toothpaste has bentonite clay in it, which calls for the Prop 65 warning. long story short: carrots, potatoes, and turnips (root vegetables) are just as likely to contain higher amounts of lead than this product, along with many other products that carry the Prop 65 warning label.

    2. A lage Avatar
      A lage

      Love your blog and guides. Just a note on Jack n Jill natural toothpaste.
      EWG states that it now has POTASSIUM SORBATE (3) in its latest formulation.
      The overall rating is now a 2 on EWG.