1. Poofy Organics / 2. Soapwalla / 3. Schmidt’s / 4. Naked / 5. Fat & the Moon / 6. Lafe’s
UPDATED: January 2020
Let me start with the bad news: even the best natural deodorant isn’t going to work like Secret or any conventional antiperspirant you may be using now. That said, the longer I’ve used natural deodorant, the better it works, and I actually seem to sweat less (a lot of you say this is the same for you).
I now save my conventional, Bad Stuff antiperspirant for the occasional “emergency” situations when I’ll be nervous or hot and cannot afford to sweat at all. Like both of my appearance on Dr. Oz’s show—I was up there talking about the dangers of phthalates in food, and all I could smell was the phthalate-laden fragrance of the Degree Shower Fresh I was wearing!
The good news is that there are more safe, natural deodorants to choose from than ever. They come in sticks, jars, roll-ons and sprays. And, yes, many of them actually work.
My Top Pick for Best Natural Deodorant
Using Soapwalla has been nothing short of revelation for me. The application (with fingers) took a little getting used to, but I’ve yet to find another natural deodorant that is this effective.
From: $17.50 / monthBuy Now
What’s Wrong with Conventional Antiperspirant and Deodorant?
In general, I’m concerned about deodorant and antiperspirant because of exposure–we tend to apply these products every day and leave them on for long periods of time. Also, more of the product’s ingredients can penetrate the skin thanks to little nicks left behind after shaving.
Here are the common ingredients that I’m most worried about in conventional deodorants or antiperspirants:
- Aluminum is the reason that most people are worried about antiperspirants. Aluminum-based compounds prevent us from sweating by temporarily plugging our sweat glands. They may be linked to an increased risk of breast cancer and neurological diseases such as Alzheimer’s, although evidence for both is contradictory.
- Fragrance is the ingredient I’m usually most concerned about in deodorants. (This is the case with many other skincare products, too.) Fragrances generally contain hormone-disrupting phthalates, which you won’t see listed on the label. Even “phthalate-free” deodorants often contain synthetic fragrances, which have unknown phthalate replacements in them, some of which may be just as bad. Always opt for unscented products or those made with only 100% natural fragrances (essential oils).
- Triclosan, the antibacterial agent that forms carcinogenic chloroform when it comes in contact with water that contains trace amounts of chlorine, is found in many deodorants.
- Many deodorants contain parabens (preservatives that mimic estrogen) and artificial colors, which may be neurotoxins.
Best Natural Deodorant for Men
For those of you seeking a more traditionally “manly” smell, my husband is a big fan of Schmidt’s Charcoal & Magnesium formula.
From: $9.49 / monthBuy Now
What’s Wrong with Natural Antiperspirants & Deodorants?
There is a lot of Sneaky Stuff being marketed as natural deodorant and antiperspirant. The most popular sneaky label is “aluminum-free,” because many of these deodorants still have bad stuff in them.
Rock deodorants are natural–and effective–but I do not consider potassium alum entirely safe.
These are the sneaky ingredients that worry me most in natural deodorants:
- Many “aluminum-free” deodorants, such as natural crystal deodorants, contain potassium alum. Potassium alum is natural, but it’s still a type of aluminum and therefore may carry the same risks. I do not recommend these products to women because of possible breast cancer links.
- Even many natural deodorants contain propylene glycol, a softening agent linked to cancer and reproductive damage.
- Concerning fragrances and preservatives are rampant among supposedly natural deodorants.Best Natural Deodorant Ingredients
Body odor happens when sweat meets bacteria on the skin. Good natural deodorants combine a variety of ingredients to do one or all of the following: inhibit the growth of bacteria that makes sweat smelly; absorb some of the moisture from sweat; and reduce the amount of sweat by shrinking pores.
Good Stuff products do not act like conventional antiperspirants, which block sweat from leaving the body.
The Best of the Worst
If you really need to NOT sweat, Ban is the best of the Bad Stuff. The unscented variety of antiperspirant contains aluminum and the moderately concerning cyclopentasiloxane, but it’s much better than other Bad Stuff. Just save this for when you really, really need it, and try not to apply to freshly shaven armpits.
Here are some effective ingredients to look for in Good Stuff:
Here are some effective ingredients that you’ll find in the best natural deodorant brands:
Alcohol (sometimes listed as ethanol) inhibits bacteria. Note that alcohol will increase the penetration of other ingredients in the product, so if you’re using deodorant with alcohol, make sure it’s Good Stuff!- Aloe soothes and conditions skin.
- Arrowroot powder absorbs moisture.
- Baking soda (sodium bicarbonate) helps neutralize odors and absorbs moisture.
- Coconut oil and other vegetable oils and butters (shea, cocoa, mango, etc.) moisturize and soothe irritated skin (hello, shaving). Coconut oil is also anti-microbial.
- Cornstarch absorbs moisture.
- Essential oils are added for natural fragrance and other properties (like antimicrobial tea tree, lichen, and rosemary).
- Hops extract (yes, as in hops from brewing beer) is antimicrobial.
- Kaolin clay (aka white cosmetic clay) absorbs moisture.
- Vegetable glycerin and natural waxes (like beeswax and candelilla wax) bind ingredients together and are most common in stick deodorants.
- Vitamin E (tocopherol) is an antioxidant, so it serves as a preservative.
- Witch hazel and other astringent ingredients help shrink pores to reduce sweating.
- Zinc oxide is anti-microbial. Just be sure that it’s non-nano zinc.
Pro Tips for Success with Natural Deodorant
I’ve learned a lot about using natural deodorants from my own trial-and-error and the experiences of my clients and readers. Here are some tips to help you avoid common pitfalls (pun intended!):
- Time: If you’re making a big switch from conventional antiperspirants to natural deodorant, your body might need time to adjust before the natural stuff can be effective. Some even claim that your pits might have some detoxing to do.
- Staining: A common complaint about natural deodorants made with oils like coconut is that they stain clothes. Avoid this by using only a small amount (read the label) and giving the product a couple of minutes to absorb before you put on your clothes.
- Shaving: Some people also report that natural deodorants sting or cause irritation after shaving. An easy(ish) work-around is to shave at night and apply deodorant in the morning.
- Baking soda: Many of the most popular natural deodorants (Primal Pit Paste, Schmidt’s, Soapwalla, CocoPits, etc.) are baking soda-based. Baking soda can irritate some people’s skin, at least at first. Luckily, there are lots of baking soda-free formulas among the Good Stuff.
- Hormones: If you’ve given birth recently and/or are breastfeeding, you might be sweating more than usual—it’s not just your imagination, and you’re not alone! You might need to apply your deodorant more often. I’m a fan of freshening up a couple of times a day with baby wipes.
Are you overwhelmed with the length of the list of Good Stuff? My favorite cream is Soapwalla, spray is EO, and stick is the Schmidt’s.
The Good Stuff
Dr. Clark’s Zinc Deo is a roll-on deodorant that contains only two ingredients: water and zinc oxide. The zinc is non-nano and non-micronized. I haven’t personally tested this one for effectiveness, but I’m intrigued by the minimalist formula!
EO Organic Deodorant Spray is made from a short list of organic alcohol, water, and essential oils.
Fat and the Moon makes a deodorant cream that I haven’t tried, but that looks similar in ingredients to Soapwalla. This organic formula is totally safe!
I’m so pleased to move Green Beaver from Sneaky to Good Stuff, since they’ve removed the yucky ingredients from their formulations. I can’t say if this brand works well or not, so please comment below if you’ve used Green Beaver.
Green Tidings deodorant is the one very highly ranked on Amazon, so lots of you have tried it, though I haven’t. One of my best friends ordered it wasn’t impressed: “It kept the stink at bay, but was pretty messy to apply.”
Lafes twist-stick deodorant is is glycerin-based so it goes on clear. Lafe’s old formula contained potassium alum, but this new one gets our thumbs up.
Made with Love by Sama sent me sample deodorants and I liked them. However, when it’s warm they are reduced to a near-liquid form and require refrigeration to return to stick. This is common with oil-based deodorants. It wasn’t a huge deal for me, but it’s worth considering.
Naked Deodorant, by North Coast Organics, contains just five edible ingredients (like coconut oil and baking soda), and gets a big thumbs of from a few of our readers.
Nourish Organics makes stick deodorants that smell nice and don’t contain concerning ingredients, but don’t get great reviews for effectiveness.
A lot of you have asked about Lavanila. While many of the ingredients are “naturally-derived” rather than truly natural, nothing in these deodorants scores poorly on EWG’s hazard scale, so I call this Okay Stuff. Just don’t confuse it with Lanvilin, which is Sneaky (see below).
Piperwai was featured on Shark Tank and got a lot of attention. Some of you love it; others not so much. The only thing I don’t love is that it contains a proprietary blend of essential oils. I would rather know exactly what’s in any product I’m using.
Poofy’s line of Max Deo deodorants are free of all the Bad Stuff, and many of my readers say they are super effective. Like many Poofy products, these deodorants do contain the non-specific “natural flavors,” but it’s the last ingredient, so it doesn’t concern me. Poofy even makes a deodorant for kids!
Primal Pit Paste makes popular jarred deodorants and stick deodorants. They’ve been really annoying about getting back to me (in that, they haven’t, and I’ve been trying to get in touch with them for literally years!), and I have not personally tried their products. Still, the ingredients completely check out as Good Stuff, so I’m giving them my stamp of approval. Note that a few of you have complained that this stained your clothing or darkened the skin of your underarms.
Purelygreat deodorant creams contain a handful of natural ingredients, but I haven’t tested any of them so I cannot promise that they work.
Real Purity is another brand that several readers asked about—you say you use it and like it, so good news: I’d call it Good Stuff! I should mention, however, that it does contain potassium sorbate, a food-grade preservative that I am not personally worried about, but which EWG ranks a 3.
Sam’s Natural is another brand that a bunch of you asked about. I haven’t tried it, but with ingredients that include only things like baking soda, shea butter, and a variety of essential oils, it’s definitely Good Stuff!
Schmidt’s makes a popular jarred deodorant, and recently launched a stick version as well. There’s nothing but the Good Stuff in both. My friend once brought over a tub of this stuff for me to check out after she bought it at Urban Outfitters. I was surprised by the legitimately clean ingredients, as Urban Outfitters (and Anthropologie, too) are FULL of Sneaky products well-packaged to look natural. Schmidt’s is a happy exception! We now sell the sticks in our store. Oh, and for those of you who DO find the baking soda variety irritating, Schmidt’s now offers a sensitive formula.
From: $9.49 / monthBuy Now
Soapwalla has quickly developed a cult following, and is my go-to and current favorite. At first it’s a little odd to apply deodorant with your fingers, but I got used to it pretty quickly. I love that Soapwalla is a small operation. They’re located near my home in Brooklyn, so I was able to go meet Rachel (the owner), pick up the products, and see their small-scale production. These factors bring Soapwalla to the head of the Good Stuff pack.
From: $17.50 / monthBuy Now
The Bad Stuff
All the obvious ones–Secret, Sure, Soft & Dri, Mitchum, Suave, Degree, etc.–are bad, mostly because of the phthalates/synthetic fragrance, but also because of butane in the aerosol versions, plus a variety of PEG chemicals (organ system toxicants), BHT, talc, and other really Bad Stuff.As I mentioned above, if you really need a conventional antiperspirant or deodorant, the unscented Ban is your best option.
The Sneaky Stuff
Alba Botanica UNSCENTED Clear Enzyme Deodorant is a glycerin-based stick deodorant that I consider Good Stuff. However, you’ll want to avoid the scented varieties of Alba’s line, as the fragrances are not natural.
Arm & Hammer Natural Deodorant contains triclosan, propylene glycol, and synthetic fragrance. This is the Sneakiest of the Sneaky!
Aubrey Organics isn’t terrible, but does contain sodium benzoate.
I used to love Crystal Essence deodorant and used it for years, but it turns out that it’s so effective because it contains potassium alum. The same is true of those crystal deodorants (as in, the ones that are just an actual rock.)
Dr. Hauschka’s line of deodorants come with the same issues as their other products, which is natural but still unsafe ingredients, like geraniol, linalool, and limonene. I don’t like that their fragrance blend is “proprietary,” although they do say it’s only essential oils.
Every Man Jack deodorants are “naturally derived,” but contain sodium benzoate, phenoxyethanol, and a bunch of other chemicals on my Bad/Sneaky Stuff list.
I long considered Herbal Magic to be Good Stuff, but they recently changed their formula, and the fragrance is now synthetic. However, their unscented deodorant is still Good Stuff.
Herban Cowboy deodorants contain synthetic fragrance. Enough said.
Jason Natural deodorants contain synthetic fragrance, citral, eugenol, linalool, limonene, and other concerning ingredients.
Kiss My Face deodorants contain propylene glycol, synthetic fragrance, and—in the case of their roll-on deodorants—potassium alum.
Lanvilin deodorants are free of phthalates, but the fragrance is not natural, so I am suspicious of the undisclosed chemicals likely lurking! (Note: Don’t confuse this products with Lavanila, which is Good Stuff.)
Lume I’m not a fan of Lume. I like that they don’t use synthetic fragrances, but they do use a ton of other synthetics ingredient, and some other Bad Stuff, such as phenoxyethanol, PEG chemicals, and polysorbate 60.
Malin & Goetz works well and has the nicest packaging of any deodorant I’ve seen. Unfortunately, it’s got a bunch of problematic ingredients, including phenoxyethanol and propylene glycol.
Native Deodorant is probably the one we are are asked about most, and I know you guys are big fans. Although we previously considered this Good Stuff, Native is now using “a proprietary blend of oils” for their fragrance blend. They specify that they are phthalate-free, but unless they disclose specific oils–and most importantly clarify that only essential oils are used–we will keep Native Deodorant listed as Sneaky Stuff. And for those of you who have asked: the reason that EWG’s Skin Deep gives Native a score of just 1 is because they have an incorrect ingredients list, which doesn’t include “fragrance.”
Naturally Fresh crystal deodorant contains only two ingredients, but both are types of “alum” and should therefore be avoided.
Nature’s Gate deodorants contain propylene glycol and synthetic fragrance, although they recently went paraben- and phthalate-free.
Tisserand does contain tea tree oil and other natural ingredients, but it’s also got loads of synthetics, including benzyl alcohol and methylchloroisothiazolinone.
Tom’s of Maine antiperspirants and deodorants contain propylene glycol and glyceryl laurate (which causes enhanced skin absorption of other chemicals), but all fragrances are natural—so it’s perhaps the best of the Sneaky.
Weleda deodorants contain a number of natural ingredients that are nonetheless potential immunotoxins, including geraniol, linalool, limonene, and coumarin. It also contains benzyl salicylate, which EWG ranks a 7 on their hazard scale due to its potential as a hormone disruptor.
Carol says
Would the Native unscented make your Good Stuff list since it won’t have the proprietary blend of essential oils?
Laura Doherty says
Firstly, thank you, I love your product guides. I relied upon your research and knowledge to get me through all my product selections during my first pregnancy (and now beyond). So, I was wondering if I could get your opinion on the deodorant I currently use: Alvera Aloe & Almonds All Natural Roll-On Deodorant. I know it will lose points for not being organic, but I’m hoping there’s not too much else sinister within? P.S. I live in Florida, and I regularly use this deodorant in 90 degree heat and 90 percent humidity, and am pretty happy with its performance.
sara says
“DeodoMom” is an amazingly simple (actually safe enough to eat!) and effective deodorant we’ve been using for the last 8 years, and despite all the other brands that have become available in more recent years, we remain customers for life.
From amazon’s storefront:
NO ALUMINUM or aluminum compounds (potassium alum, zirconium alum).
SUITABLE FOR SENSITIVE SKINS and will not sting your underarms even right after shaving . Contains no irritating ingredients such as dyes, parabens, alcohol, propylene glycol, baking soda (sodium bicarbonate), beeswax. essential oils, palm oil, talc, triclosan, nanoparticle, gluten, BPA, or GMO.
COMPLETELY UNSCENTED with zero fragrance. 100% VEGAN – no animal testing or animal byproducts.
LASTS ALL DAY with only 1 application and 1 bottle is good for 3 months of typical use.
Dolly says
I have been using Neal’s Yard Remedies deodorant. It’s an all natural product . Have you heard of the company? It’s a roll on. I really like it. What are your thoughts on it?
Amanda says
Thank you so much for this guide! I am blown away by some of the things that are truly sneaky. Super appreciate your diligence and integrity.
I’m currently using Primally Pure Deodorant(Blue Tansy) and wondered your thoughts on this brand.
Thank you again and will definitely be sharing and trying out your picks from your guides. 😊