Written by Maia, President
UPDATED: 2018
When I first wrote this post on non-toxic shampoo, I also stopped using shampoo. I was closeted “no-pooer” for a while, and you can read about the no poo method here.
Despite the fact that my hair genuinely looks better when I’m not washing it (see the picture on the left), I can’t seem to stick with it and really miss a nice lather when I’m in the shower.
If you don’t want to skip the suds yourself, you might want to become familiar with the problematic ingredients in conventional—and many of the “natural”—shampoos on the market:
- Surfactants. All soaps and detergents need a surfactant to be effective (surfactants basically facilitate water’s ability to do its dirt-removing job). Many surfactants found in conventional shampoos–such as sodium lauryl sulfate (SLS), sodium laureth sulfate (SLES), cocamidopropyl betaine, and cocamide DEA—come with environmental and human health concerns. Some natural shampoos use these questionable surfactants as well. Safer surfactants that you’ll find in non-toxic shampoos include decyl glucoside and laurel glucoside.
- Preservatives. To extend shelf life, shampoos typically contain controversial preservatives, such as parabens, benzyl alcohol, methylisothiazolinone, and methylchloroisothiazonlinone. Click any of those hyperlinks to go to our glossary and read all the scary details about these chemicals, which you won’t find in a truly non-toxic shampoo.
- Fragrance. When we were newlyweds, the lush, floral scent of Biolage lingered in our apartment for hours after my husband took his morning shower. Unfortunately, that strong smell is probably the result of phthalates, which usually hide in “fragrance” or “parfum” in a shampoo ingredients list, unless the label specifically says something like “scented with only essential oils” or “100% natural.” Phthaltes are known hormone disruptors and hard to avoid–but an easy way to slash your exposure is by avoiding scented personal care products. UPDATE: Daylon has found a non-toxic shampoo that he loves!
- Retinyl Palmitate: Most shampoos on the market contain the probable carcinogen retinyl palmitate, which is a synthetic form of palm oil.
- Sulfates. Many of our readers ask about sulfate-free shampoos. Most shampoos contain sulfates, which are types of surfactants (see above). A “sulfate-free” shampoo probably doesn’t contain any of the three most common sulfates: Sodium lauryl (SLS), sodium laureth (SLES), and ammonia laureth (ALS). Sulfates can be natural or synthetic, and aren’t necessarily bad in and of themselves. SLES is the most concerning sulfate in my opinion, as it is often contaminated with carcinogenic 1-4, dioxane. The same concern exists to a lesser degree about ALS. To make it simple, you can rest assured that all of the Good Stuff below are sulfate-free shampoos.
The Good Stuff
The brands listed below represent some of the only non-toxic shampoo out there–they are free of phthalates, parabens, SLES/SLS, and toxic preservatives.
The truth is that my hair looks best using the no poo method, but when I’m too lazy to deal with that, I reach for one of these guys.
Botanical Therapeutic Tree Essence Shampoo/Body Wash
This shampoo contains no ingredients of concern, and doubles as a body wash. In addition to saponified coconut for a nice lather, Botanical Therapeutics shampoo contains other natural ingredients like apple cider vinegar and extracts of nettle, clover, and olive fruit.
From: $9.49 / monthBuy Now
Green Goo Rosemary & Mint Shampoo
Green Goo has long been one of our favorite brands, and we are thrilled that they’ve branched into haircare! Their shampoo features a blend of coconut oil and other botanicals with no Bad or Sneaky Stuff!
$16.95Buy Now
Hugo Naturals Non-Toxic Shampoo
Hugo Naturals shampoos are available at Whole Foods, Amazon, and a variety of natural foods stores for around $10 for 12 ounces. I find that when I use this shampoo I have to wash my hair more frequently.
John Masters Non-Toxic Shampoo
John Masters provided me with samples of their shampoo and conditioner, but as always, samples don’t affect my reviews. I love John Masters products. You’ll pay $16 for an 8-ounce bottle of shampoo, and you can buy it on Amazon, as well as in select natural foods stores and salons.
Acure Organics Non-Toxic Shampoo
Acure shampoos are available in our online store and cost $9.99 for a 8-ounce bottle. I have found that Acure provides the best lather of the natural bunch, and all of them smell delicious. I use the Moroccan Argan Oil & Stem Cell formula since my hair tends toward being dry.
Beauty counter Daily Non-Toxic Shampoo
I love the way Beautycounter’s shampoo smells, and it’s solid in the performance department, too. The only ingredient of concern is the sodium benzoate; it’s a food grade preservative that I don’t like in products that I use for my kids, but which I’m okay with in stuff for myself. Beautycounter shampoo has a long ingredients list, and a lot of it is not natural. That said, Beautycounter tests all their products for purity after production, and carefully researches every single thing that goes into their line.
Carina Organics Non-Toxic Shampoo
Carina sent me some samples of their shampoo–which of course did not affect my positive review, as I don’t accept product samples that contain ingredients I consider Bad or Sneaky Stuff. Carina’s vegan, sulfate-free shampoo is made with organic ingredients, and unlike most shampoos—even some of those that I consider the Good Stuff—Carina’s line is 100% natural. The Extra Gentle formulation is perfect for babies and kids.
From: $9.49 / monthBuy Now
Juice Organics Non-Toxic Shampoo
Juice Organics’ line of sulfate-free shampoos contain natural and organic ingredients, none of which rank higher than a 1 on Skin Deep.
A bottle of Juice Organics shampoo costs around $10.
Living Nature Balancing Shampoo
Living Nature is my new favorite brand of non-toxic shampoo, because it smells wonderful and is easier on my hair than most natural shampoos (which often leave it a weird combo of greasy roots and dry ends). I was hesitant about this New Zealand-based brand because it’s pricey, but I know think it’s well worth the extra cost.
$28.00Buy Now
Shea Moisture Non-Toxic Shampoo
People ask about Shea Moisture products all the time, and while I wouldn’t call the entire line Good Stuff, I do like their sulfate-free shampoos. These all contain organic ingredients, and not too many of them.
You’ll pay around $12 for a bottle of Shea Moisture shampoo.
Poofy Organics Non-Toxic Shampoo
Poofy makes several shampoos, all of which have a nice short list of ingredients (including some interesting ones like apple cider vinegar and yucca extract). I’ve not tried any Poofy shampoos, so let me know if you have, and how they work!
Plaine
I love Plaine for their commitment to the environment–their bottles are not made of plastic, and better yet, you send them back to be cleaned, sterilized, refilled, and returned to you! The fact that this shampoo is also totally clean (no phthalates, SLES or SLS, or toxic preservatives) makes Plaine shampoo some of the Best Stuff.
The Bad Stuff
It’s interesting that the expensive brands that you might only find in a salon seem to be among the most toxic shampoos on the market.
A bottle of Frederic Fekkai shampoo, for which I religiously shelled out $30 for years (including during the beginning of my pregnancy—yikes!), contains all the usual suspects: parabens, retinyl palmitate, and fragrance (the smell was, in fact, what hooked me). It also has a couple of those nefarious preservatives I mentioned before–methylisothiazolinone and methylchloroisothiazolinone.
Bumble and Bumble, c. Booth, Phyto, Fresh, and Nexxus all make shampoos that garner a whopping 9 or 10 on Skin Deep’s toxicity scale.
The lower-end brands (Pantene, Garnier Fructis, Suave) tend to get scores of between 5 and 7 from Skin Deep, containing fragrance, methylisothiazolinone, and methylchloroisothiazolinone, among other chemicals.
The Sneaky Stuff
Alterna Hemp with Organics Repair Shampoo sounds, well, alternative, but considering it contains parabens, fragrance, retinyl palmitate, methylisothiazolinone, and methylchloroisothiazolinone, I’d say it’s pretty mainstream. It gets a 9 from Skin Deep, and the rest of Alterna’s hair products score at least a 6.
Aubrey Organics shampoo only contains one bad ingredient, retinol, but Skin Deep gives this synethtic form of vitamin A a whopping 9 out of 10 on its toxicity scale.
Avalon Organics line of shampoos contain benzyl alcohol and sodium benzoate. These aren’t the worst ingredients—so I would call Avalon Okay Stuff to use in a pinch…but not Good Stuff.
Aveeno Active Naturals shampoo is another case of greenwashing, since almost none of the ingredients is natural. Phenoxyethanol and cocamidopropyl betaine make an appearance on this label, but worse is the synthetic fragrance, rated a 9 out of 10 on Skin Deep.
Desert Essence shampoos contain a handful of ingredients that EWG considers moderately concerning–including phenoxyethanol and cocamidopropyl betaine.
Giovvani‘s line of haircare always looks weird to me in Whole Foods–its packaging is much more cheesy salon brand than natural brand, but the ingredients aren’t terrible. Still, none of it is organic, and it’s again got phenoxyethanol and cocamidopropyl betaine, so I still consider it Sneaky Stuff.
Jason Natural Tea Tree Scalp Normalizing Shampoo contains fragrance, retinyl palmitate, cocamidoproply betaine, and benzyl alcohol. It also packs in four more ingredients that Skin Deep considers moderately hazardous: benzyl salicylate, benzyl benzoate, lyral, and hydroxycitronellal. The rest of Jason shampoos are only slightly better, and not any safer than your average drug store brand.
Kiss My Face shampoo isn’t terrible, but it does contain cocamidoproply betaine.
Nature’s Gate Organics Organic Herbal Blends Soothing Shampoo, Tea Tree & Blue Cypress gets a 9 on Skin Deep, thanks to parabens, fragrance, PEG-150 distearate (which earns a 6 from Skin Deep), cocamidopropyl betaine, and diazolidinyl urea. The rest of Nature’s Gate shampoos score a 6 or the occasional 7 on Skin Deep.
Eryka says
I just got my haircut today and of course, my hairstylist tried to sell me the salon products.
I love your safe product guides so I came to find a product I’d feel comfortable with. Shea moisture is readily available so I thought I’d look at their website. So many reviews in the last month saying they changed their formula 😢 can you take a look at it?
Neha Verma says
Hi Maia,
Thanks for sharing ..I was wondering if you have heard of WOW Apple Cider Vinegar Shampoo and the hair conditioner that goes with it. Would love to have your opinion on it. Thanks
Tiffany says
I like using Argan Oil shampoo from Maple Holistics.
Maggie says
I have been a fan of Acure as well, but the shampoos mist have been reformulated?? Many have cocamidopropyl betaine and my favorite (coconut & marula) now lists “fragrance (parfum)”. 🙁
Patricia Hopkins says
Do you have a list of sent free shampoo and conditioners. I can’t find one I like.
Kim says
I found this. Looks good. What do you think?
https://modernmammals.com/
Michele P Pescatore says
For several years I have had issues with eczema at the back of my head. I have tried many kinds of shampoos and conditioners, some with “good stuff” and some with “bad stuff”. Some of the natural shampoos or conditioners help my scalp somewhat but dry my hair. I am in my sixties so I try not to wash my hair more than twice a week and have been told that my hair is healthy, just need some help with my scalp. Diet does make a difference but I still would like to find a gentle shampoo and conditioner to help. Can you make any suggestions? Thank you.
Melissa says
Just curious if anyone has used Rocky Mountain Soap Company shampoo and conditioner or their soap bar before ? Is it safe to use? I have found it supper effective and I think it might be natural.
Aryana says
Acure shouldn’t be on this lists anymore. As of 2020, all of their shampoos contain Cocamidopropyl Betaine.
Crystal says
I just recently started using Sukin products. It’s made in Australia and supposed to be super healthy for your hair. From what I can tell it seems like it has all the “right” stuff in it but I’m still learning. Is this something you could look into?