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Healthy Shampoo Guide

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Written by Maia, President


When I first wrote this post on non-toxic shampoo, I also stopped using shampoo. I was closeted “no-pooer” for a while, and you can read about the no poo method here.

Despite the fact that my hair genuinely looks better when I’m not washing it (see the picture on the left), I can’t seem to stick with it and really miss a nice lather when I’m in the shower.

If you don’t want to skip the suds yourself, you might want to become familiar with the problematic ingredients in conventional—and many of the “natural”—shampoos on the market:

  • Surfactants. All soaps and detergents need a surfactant to be effective (surfactants basically facilitate water’s ability to do its dirt-removing job). Many surfactants found in conventional shampoos–such as sodium lauryl sulfate (SLS), sodium laureth sulfate (SLES), cocamidopropyl betaine, and cocamide DEA—come with environmental and human health concerns. Some natural shampoos use these questionable surfactants as well. Safer surfactants that you’ll find in non-toxic shampoos include decyl glucoside and laurel glucoside.
  • Preservatives. To extend shelf life, shampoos typically contain controversial preservatives, such as parabensbenzyl alcohol, methylisothiazolinone, and methylchloroisothiazonlinone. Click any of those hyperlinks to go to our glossary and read all the scary details about these chemicals, which you won’t find in a truly non-toxic shampoo.
  • Fragrance. When we were newlyweds, the lush, floral scent of Biolage lingered in our apartment for hours after my husband took his morning shower. Unfortunately, that strong smell is probably the result of phthalates, which usually hide in “fragrance” or “parfum” in a shampoo ingredients list, unless the label specifically says something like “scented with only essential oils” or “100% natural.” Phthaltes are known hormone disruptors and hard to avoid–but an easy way to slash your exposure is by avoiding scented personal care products. UPDATE: Daylon has found a non-toxic shampoo that he loves!
  • Retinyl Palmitate: Most shampoos on the market contain the probable carcinogen retinyl palmitate, which is a synthetic form of palm oil.
  • Sulfates. Many of our readers ask about sulfate-free shampoos. Most shampoos contain sulfates, which are types of surfactants (see above). A “sulfate-free” shampoo probably doesn’t contain any of the three most common sulfates: Sodium lauryl (SLS), sodium laureth (SLES), and ammonia laureth (ALS). Sulfates can be natural or synthetic, and aren’t necessarily bad in and of themselves. SLES is the most concerning sulfate in my opinion, as it is often contaminated with carcinogenic 1-4, dioxane. The same concern exists to a lesser degree about ALS. To make it simple, you can rest assured that all of the Good Stuff below are sulfate-free shampoos.

The brands listed below represent some of the only non-toxic shampoo out there–they are free of phthalates, parabens, SLES/SLS, and toxic preservatives.

The truth is that my hair looks best using the no poo method, but when I’m too lazy to deal with that, I reach for one of these guys.

Acure Organics Non-Toxic Shampoo

Acure shampoos are available in our online store and cost $9.99 for a 8-ounce bottle. I have found that Acure provides the best lather of the natural bunch, and all of them smell delicious. I use the Moroccan Argan Oil & Stem Cell formula since my hair tends toward being dry.

  • Acure Organics Ultra Hydrating Argan & Pumpkin Oil Shampoo
    Acure Organics Ultra Hydrating Argan & Pumpkin Oil Shampoo
    Quick View

Botanical Therapeutic Tree Essence Shampoo/Body Wash

This shampoo contains no ingredients of concern, and doubles as a body wash. In addition to saponified coconut for a nice lather, Botanical Therapeutics shampoo contains other natural ingredients like apple cider vinegar and extracts of nettle, clover, and olive fruit.

  • Carina Organics Botanical Therapeutic - Tree Essence Shampoo & Body Wash from gimme the good stuff
    Botanical Therapeutic Tree Essence Shampoo/Body Wash
    $26.99 or subscribe and save up to 5%
    Quick View

Beauty counter Daily Non-Toxic Shampoo

I love the way Beautycounter’s shampoo smells, and it’s solid in the performance department, too. The only ingredient of concern is the sodium benzoate; it’s a food grade preservative that I don’t like in products that I use for my kids, but which I’m okay with in stuff for myself. Beautycounter shampoo has a long ingredients list, and a lot of it is not natural. That said, Beautycounter tests all their products for purity after production, and carefully researches every single thing that goes into their line.

Beautycounter Daily Shampoo from Gimme the Good Stuff

Carina Organics Non-Toxic Shampoo

Carina sent me some samples of their shampoo–which of course did not affect my positive review, as I don’t accept product samples that contain ingredients I consider Bad or Sneaky Stuff. Carina’s vegan, sulfate-free shampoo is made with organic ingredients, and unlike most shampoos—even some of those that I consider the Good Stuff—Carina’s line is 100% natural. The Extra Gentle formulation is perfect for babies and kids.

  • Carina Organics Citrus Daily Moisturizing Shampoo from gimme the good stuff
    Carina Organics Daily Natural Moisturizing Shampoo
    $11.99 or subscribe and save up to 5%
    Quick View

Green Goo Rosemary & Mint Shampoo

Green Goo has long been one of our favorite brands, and we are thrilled that they’ve branched into haircare! Their shampoo features a blend of coconut oil and other botanicals with no Bad or Sneaky Stuff!

Green Goo Rosemary & Mint Shampoo from gimme the good stuff

Hugo Naturals Non-Toxic Shampoo

Hugo Naturals shampoos are available at Whole Foods, Amazon, and a variety of natural foods stores for around $10 for 12 ounces. I find that when I use this shampoo I have to wash my hair more frequently.


John Masters Non-Toxic Shampoo

John Masters provided me with samples of their shampoo and conditioner, but as always, samples don’t affect my reviews. I love John Masters products. You’ll pay $16 for an 8-ounce bottle of shampoo, and you can buy it on Amazon, as well as in select natural foods stores and salons.


Juice Organics Non-Toxic Shampoo

Juice Organics’ line of sulfate-free shampoos contain natural and organic ingredients, none of which rank higher than a 1 on Skin Deep.

A bottle of Juice Organics shampoo costs around $10.


Living Nature Balancing Shampoo

Living Nature is my new favorite brand of non-toxic shampoo, because it smells wonderful and is easier on my hair than most natural shampoos (which often leave it a weird combo of greasy roots and dry ends). I was hesitant about this New Zealand-based brand because it’s pricey, but I know think it’s well worth the extra cost.

Sadly this product has been discontinued.

Living Nature Balancing Shampoo from Gimme the Good Stuff


I love Plaine for their commitment to the environment–their bottles are not made of plastic, and better yet, you send them back to be cleaned, sterilized, refilled, and returned to you! The fact that this shampoo is also totally clean (no phthalates, SLES or SLS, or toxic preservatives) makes Plaine shampoo some of the Best Stuff.

Poofy Organics Non-Toxic Shampoo

Poofy makes several shampoos, all of which have a nice short list of ingredients (including some interesting ones like apple cider vinegar and yucca extract). I’ve not tried any Poofy shampoos, so let me know if you have, and how they work!

Shea Moisture Non-Toxic Shampoo

People ask about Shea Moisture products all the time, and while I wouldn’t call the entire line Good Stuff, I do like their sulfate-free shampoos. These all contain organic ingredients, and not too many of them.

You’ll pay around $12 for a bottle of Shea Moisture shampoo.

If you’re enjoying this guide, to be alerted when we publish or update our Safe Product Guides.

It’s interesting that the expensive brands that you might only find in a salon seem to be among the most toxic shampoos on the market.

A bottle of Frederic Fekkai shampoo, for which I religiously shelled out $30 for years (including during the beginning of my pregnancy—yikes!), contains all the usual suspects: parabensretinyl palmitate, and fragrance (the smell was, in fact, what hooked me). It also has a couple of those nefarious preservatives I mentioned before–methylisothiazolinone and methylchloroisothiazolinone.

Bumble and Bumble
c. BoothPhytoFresh, and Nexxus all make shampoos that garner a whopping 9 or 10 on Skin Deep’s toxicity scale.

The lower-end brands (PanteneGarnier FructisSuave) tend to get scores of between 5 and 7 from Skin Deep, containing fragrance, methylisothiazolinone, and methylchloroisothiazolinone, among other chemicals.

Alterna Hemp with Organics Repair Shampoo sounds, well, alternative, but considering it contains parabensfragranceretinyl palmitate, methylisothiazolinone, and methylchloroisothiazolinone, I’d say it’s pretty mainstream. It gets a 9 from Skin Deep, and the rest of Alterna’s hair products score at least a 6.

Aubrey Organics shampoo only contains one bad ingredient, retinol, but Skin Deep gives this synethtic form of vitamin A a whopping 9 out of 10 on its toxicity scale.

Avalon Organics line of shampoos contain benzyl alcohol and sodium benzoate. These aren’t the worst ingredients—so I would call Avalon Okay Stuff to use in a pinch…but not Good Stuff.

Aveeno Active Naturals shampoo is another case of greenwashing, since almost none of the ingredients is natural. Phenoxyethanol and cocamidopropyl betaine make an appearance on this label, but worse is the synthetic fragrance, rated a 9 out of 10 on Skin Deep.

Desert Essence shampoos contain a handful of ingredients that EWG considers moderately concerning–including phenoxyethanol and cocamidopropyl betaine.

Giovvani‘s line of haircare always looks weird to me in Whole Foods–its packaging is much more cheesy salon brand than natural brand, but the ingredients aren’t terrible. Still, none of it is organic, and it’s again got phenoxyethanol and cocamidopropyl betaine, so I still consider it Sneaky Stuff.

Jason Natural Tea Tree Scalp Normalizing Shampoo contains fragrance, retinyl palmitate, cocamidoproply betaine, and benzyl alcohol. It also packs in four more ingredients that Skin Deep considers moderately hazardous: benzyl salicylate, benzyl benzoate, lyral, and hydroxycitronellal. The rest of Jason shampoos are only slightly better, and not any safer than your average drug store brand.

Kiss My Face shampoo isn’t terrible, but it does contain cocamidoproply betaine.

Nature’s Gate Organics Organic Herbal Blends Soothing Shampoo, Tea Tree & Blue Cypress gets a 9 on Skin Deep, thanks to parabens, fragrance, PEG-150 distearate (which earns a 6 from Skin Deep), cocamidopropyl betaine, and diazolidinyl urea. The rest of Nature’s Gate shampoos score a 6 or the occasional 7 on Skin Deep.

249 responses to “Healthy Shampoo Guide”

  1. ProfD

    Shea Moisture just reformulated Moisture Retention shampoo, calling it Deep Moisturizing and added phenoxyethanol.

    5 years since you updated this list…fans would like a new one!

  2. Malavika Kodur

    Hi, do you have any recommendation for organic hair color?

  3. Stephanie

    I’m not sure if you are still responding to this post, I hope so! Do you know anything about Enjoy Holistic hair products?

  4. ilyse betancourt

    What do you think of the brand Innersense?

  5. Marina

    What are your thoughts on Herbal Essences Bio:Renew line? Some of their shampoos that are advertised as sulfate-free have an EWG verified rating, but I’m skeptical after looking at the list of ingredients.

  6. Nicole

    Hi, you list and describe cocamidopropyl betaine as a problematic ingredient (agreed!), but it’s listed as the second ingredient in the Acure shampoo you recommend. Perhaps they’ve recently changed the ingredient list?

    1. Alex

      I found the same issue with the John Masters shampoo.

  7. Chelsea

    I believe I saw you recommended Zatik Naturals shampoo and conditioner at some point, but I can’t find anything about it when I search your site. Is this a brand you recommend? Thank you!

  8. marlene

    Hi: You did an amazing job on the info your provide. Can’t imagine how long it took you to search so many things! I am constantly doing that and now with your help it is easier! Thanks!
    BTW…I tried Free N Clear Shampoo…it is …well…free and clear. Hard to find a shampoo that does not have cocamidoproply betaine and this one does not along with free of other things we hate. I am very careful what I put on my hair/scalp since I had seborrheic dermatitis on my scalp. It was a mild case but it woke me up to all the stuff in shampoos and hair dyes. (I use Naturtint Hair Color….has less chemicals than most)
    Anyway ..thought I would share. Thanks, again and you too “stay sane.”

  9. Jennifer

    I am partial to the ‘no poo’ method, only shampoo-ing once or twice per week. My questions are these:
    1) what are good shampoos without any plastics, that are totally eco everything, and biodegradable?
    2) there is no mention here on the website about healthy, eco friendly, good conditioners. Are there any that are also plastic-free, and biodegradable?


    1. Suzanne Weaver-Goss

      Hi Jennifer, Great questions. I am also partial to a no poo method. At first I only shampooed weekly but now I don’t use any at all and it seems to work for me, just warm water. We would love to find some shampoos that are free of plastic. Most shampoos and conditioners come in plastic bottles unfortunately.

  10. Alice

    Hello, do you have any recommendations for a ‘healthy’ hair conditioner? I have very dry, frizzy thick hair and have tried numerous products and haven’t found any that have helped me with this issue.

  11. Nereida

    What about Attitude shampoo?

  12. Nereida

    I’m wondering what your thoughts are on Live clean shampoo. It’s a Canadian brand.

  13. I just recently started using Sukin products. It’s made in Australia and supposed to be super healthy for your hair. From what I can tell it seems like it has all the “right” stuff in it but I’m still learning. Is this something you could look into?

  14. Aryana

    Acure shouldn’t be on this lists anymore. As of 2020, all of their shampoos contain Cocamidopropyl Betaine.

  15. Just curious if anyone has used Rocky Mountain Soap Company shampoo and conditioner or their soap bar before ? Is it safe to use? I have found it supper effective and I think it might be natural.

  16. Michele P Pescatore

    For several years I have had issues with eczema at the back of my head. I have tried many kinds of shampoos and conditioners, some with “good stuff” and some with “bad stuff”. Some of the natural shampoos or conditioners help my scalp somewhat but dry my hair. I am in my sixties so I try not to wash my hair more than twice a week and have been told that my hair is healthy, just need some help with my scalp. Diet does make a difference but I still would like to find a gentle shampoo and conditioner to help. Can you make any suggestions? Thank you.

  17. Kim

    I found this. Looks good. What do you think?


  18. Patricia Hopkins

    Do you have a list of sent free shampoo and conditioners. I can’t find one I like.

  19. Maggie

    I have been a fan of Acure as well, but the shampoos mist have been reformulated?? Many have cocamidopropyl betaine and my favorite (coconut & marula) now lists “fragrance (parfum)”. 🙁

  20. Tiffany

    I like using Argan Oil shampoo from Maple Holistics.

  21. Neha Verma

    Hi Maia,
    Thanks for sharing ..I was wondering if you have heard of WOW Apple Cider Vinegar Shampoo and the hair conditioner that goes with it. Would love to have your opinion on it. Thanks

  22. Eryka

    I just got my haircut today and of course, my hairstylist tried to sell me the salon products.
    I love your safe product guides so I came to find a product I’d feel comfortable with. Shea moisture is readily available so I thought I’d look at their website. So many reviews in the last month saying they changed their formula ? can you take a look at it?

  23. Really love this article! If you ask me organic products are the way to go!

  24. Cheryl

    I just bought Avalon Organics after a devastating diagnosis with allergies including Cocoamidapropyl Betaine. I think they’re ok as they were the only one I could find that actually lathers. It still leaves my hair feeling really strange and dry in a way that no deep conditioner seems to be able to get through. HELP!

  25. Laura M

    What a great read – I don’t know how you make time to respond to so many questions and comments. Just wanted to say that, based on what I read in the article as well as the comments thread, I just ordered a buuuuunch of ACURE products. Looking forward to trying them. I’ve used Monat for the last two years and it did regrow some of the hair I lost after having my third baby. However, I’m noticing that it’s breaking off like crazy. It’s become dry and fragile. Never a problem I’ve had before. It’s super expensive and I’m bummed to throw out the collection of products I’ve built up, but I really don’t feel good about using the stuff any more! Again, thanks for your research and recommendations.

  26. Krys

    What about Herbaliz? I am looking for a good side product for dandruff.

  27. Justina

    Just bought the Acure shampoo thinking it was still the old formula that I loved. They added fragrance to it that I dont believe was an ingredient before and it makes my head itch! ?

    1. Suzanne Weaver-Goss

      I spoke to them and it’s a blend of essential oils not fragrance.

  28. Debbie

    I was wondering about your opinion about the Monat hair products….good stuff, sneaky, or bad. Please advise.

    1. Suzanne Weaver-Goss

      Not familiar with that brand; we will add it to our list of future updated guides. Here is what we do recommend https://gimmethegoodstuff.org/store/category/body/hair/

  29. Korz

    Hi – I just bought some Acure coconut Shamppo and it has some concerning ingredients, most significantly “fragrance.” It also has a number of the marginal alternatives to leading surfacants. I wonder if this product endorsement needs to be reassessed?

    1. Suzanne Weaver-Goss

      The fragrance in the shampoo is a blend of essential oils, and we are ok with surfactants they use.

  30. Alana

    Hello! I am a big fan of natural things, and enjoying the wealth of resources I’ve just discovered on your site! I was wondering if you had any thoughts on either the 100% Pure brand of shampoos and conditioners or using castile soap as a shampoo– I have tried the latter with an apple cider vinegar rinse, and my hair has unfortunately come out VERY greasy after using it a few times (and I am prone to greasy hair already). I’d be glad to hear your thoughts on either of these!

    1. Korz

      Squire, is that you??

  31. CT

    Shea Moisture is now the Bad Stuff so sad!

    I am on this post today because I was a religious user of shea moisture and some of their products (not all, but the new I solely used) had no chemicals nor preservatives. Frankly I’m allergic to something and never bothered to get tested. I had a very bad shower recently and alas their ingredients are forever changed they came for the last of the line that they’d spared. 🙁

  32. sara

    I’m disappointed you don’t have a shampoo bar listed 🙁

  33. Paul Guerrero

    Hi! What is your opinion on Hairprint Shampoo?.

    Thank you!

  34. Reema

    What about curlie ellie? Is it considered good stuff?

  35. Kimberly

    I went to an organic salon today and they use O Way products from Italy. Has anyone tried these products, or do you know if they are considered safe? After a month of using Beauty Counter my hair was looking worse than ever. Today my hair actually seems healthier. I took home samples so that I can try them out on my own.

  36. Kristin

    What about the Not your Mothers hair care line? Specifically the shampoo and conditioners.

  37. Hailey

    Hi I’m from Canada and there are two Canadian brands I’m curious about.
    Attitude shampoos and conditioners, and Rocky Mountain Soap Co.
    Any information you can pass along would be great! 🙂 Thanks!

  38. Arva

    Have you looked into bar shampoos and conditioners? A friend of mine recommended Ethique, but I’m sure there are good(er) stuff out there.

    1. Maia James

      I have looked into some and tested them but never liked how they make my hair feel!

  39. Melissa

    What about conditioners? Should we stick to the recommended brands? Or are conditioners not as big of a problem?

    Thank you!

    1. Maia James

      They can be problematic, but all of the brands recommended in this guide also make a safe conditioner:)

  40. Arlen

    What about the Cocamidopropyl Betaine in John Masters? Isn’t that one of the bad ingredients you referenced?

    1. Maia James

      Yes, John Masters sadly has added this to their shampoos, so I am moving these to the Sneaky category…:(

  41. Chris

    Thanks for the guide. I like using this Tea Tree Shampoo and I find it does a good job


  42. Paul

    Greetings Maia, I’m a newbie! Love the site so far, all the comments and the product resources! Question? RE: A toxic free Shampoo and Conditioner which contains Biotin (and any other ingredient that may help with 63 yr young male hair thinning, etc, etc!) This is how I discovered your site while researching very long hours on the topic. Then, I looked at the ingredients of my Shampoo 🙁 (Matrix: Biolage) not good! But, I wondered why I didn’t see “BIOTIN” (or other things that claim to help with hair growth, etc.) in any of the great brands you’ve rec’md or featured on your site? “HELP!!” HaHa! Thx, and looking fwd to all the great resources on you site! TY! Paul

  43. Karen

    I read that polysorbate 20 is now on the “watch list” and it is listed as one of the ingredients in Babo bay supplies? Is there ANY completely safe product to put on a baby? Please help me

  44. karen seay

    please advise on a completely chemical free all natural ‘Good Stuff” soap/shampoo for a newborn?

  45. Nicole B

    Would love your opinion on Whole Foods 365 fragrance free shampoo and conditioner since the price is right. Here’s a link to the ingredients:

  46. Sharon

    Bright Earth gives is all natural al ingredients and is wonderful. lathers well and feels like a salon when im done.. the ingredients are more pure than the others https://www.brightearthfoods.com/body-care/shampoo https://www.brightearthfoods.com/body-care/shampoo/

  47. ester

    Hi, Thanks for all this great info!
    I’ve been using PURA D’OR Anti-Hair Loss Shampoo (Gold Label) because I have thin hair that falls out a lot. Would you recommend something different?

  48. W A

    What about live clean?

  49. Lotem

    Yes I would also like to know please, I have been buying babo since my daughter was born based on your recommendation, is it no longer good?

    1. Maia James

      Yes, Babo is Good Stuff!

      1. Lotem Avigdor

        Thanks for the reply!

  50. Justina Merdian

    What are your thoughts on the Young Living product line? They are mostly known for essential oils but they also have personal care and makeup products.

  51. Sarah

    I have fine hair, and lately it’s been brittle feeling, and Strands of my hair fall out.. My hair tends to get oily, I have been using shampoos that make it a bit more oily I try to get the most hydrating. I’ve heard of using acure, and what about 2chic line I know their conditioner isn’t as good, I try to stay away from conditioner anyways.

    1. Sarah

      Really fine hair

      1. Sarah

        And I’ve using ten pure coconut milk shampoo I think that’s what it’s called.

  52. Sue d

    Hi everyone. I’m a 60 year old mom of 3 and grandmother of 5. I have been recently diagnosed with contact dermatitis mainly allergic to formaldehyde and methylchoroisothaizolinone. I am desperately seeking shampoos, conditioners, liquid soaps, cosmetics, and household products (clothing detergent, dryer sheets, etc) that I can use without these 2 preservatives. It’s very difficult as i am so unfamiliar with this process and am having difficulty locating them on line. Can anyone help? So much to learn and so hard to deal with the pain of the dermatitis as it is on my hands. Luckily my husband does most of the cleaning and dishes but love to cook and entertain but has taken all the pleasure out of it. Wearing gloves doesn’t really help much. I appreciate anyone’s advice!!!!

    1. Christina Martinez

      I got a one inch thick list of products that i can use from my dermatologist. They put in a database latex and formaldehyde and it sorted out the products. I would try that. It’s really a struggle because no one has heard of this allergy and even fewer realize that it’s in EVERYTHING

  53. Jennifer

    This is all so informative. Thank you! I’d love to know what you use in the summer, when swimming becomes a regular routine (and a daily one for my child). There are so many swimmer’s shampoos but I’m not sure how safe they are. On the other end, I wouldn’t want a shampoo that may be natural, but doesn’t get out the chlorine.

    1. Melissa

      Babo has a great swimming/pool line of hair products

  54. Korby

    Thank you for all the info. Just found out I am allergic to one of the main preservatives in hair products and cosmetics. It’s way to long to spell out, still don’t know how to say it. This is so helpful.

  55. Marissa LaBuz

    What about Burt’s Bees shampoo?

  56. Delia

    Thank you for all your information. It has opened my eyes to so many things. I was wondering if you could help me by determining if Yarok Hair Care shampoo is good or sneaky.

    Thank you!

  57. Cristy Mendes

    Thank u so much for creating this site! All the info u have listed on your site is very helpful. Can u also create a guide for Good Stuff vitamins, conditioners and curly hair styling products?

    I look forward to hearing back from u

    Thanks again

  58. Paul Guerrero

    Hi! A question about John Masters shampoo (rosemary and lavender)… I see on EWG that it contains 3 questionable ingredients, including: sodium benzoate. When I clicked on the link on your page, this is the formula it linked to on Amazon.

    What do you think?

    1. Rod Hall

      You are eating sodium benzoate as a preservative in many packaged foods – probably not nearly as big a concern putting it on your hair and washing it off. As the article noted “food grade”, so that is why it is on the “good” list.

  59. lauren

    Have you heard of Morrocco Method International?

  60. Janell McKenney

    What about Theraneem Organix shampoo?

  61. Richard

    Hi, can you tell me about Malie Organics shampoo and conditioner? Here are the ingredients for one of the scents. Thank you.

    Mango Nectar Shampoo Ingredients: Aloe Barbadensis (Aloe Vera) Leaf Juice, Sodium Lauroyl Methyl Isethionate (Coconut/Palm), Disodium Laureth Sulfosuccinate (Coconut/Palm), Cocamidopropyl Hydroxysultaine (Coconut), Sodium C14-16 Olefin Sulfonate (Coconut), Polyquaternium-7, Polyquaternium- 10, Glycerin (Vegetable), Polysorbate 20, Hydrolyzed Quinoa Protein, Guar Hydroxytrimonium Chloride (Plant), Aleurites Moluccana (Kukui) Nut Oil, Macadamia Ternifolia (Macadamia) Nut Oil, Helianthus Annuus (Sunflower) Seed Extract, Passiflora Incarnata (Passion Fruit) Hydrosol, Citrus Aurantifolia (Lime) Hydrosol, Laureth-7, PEG-7 Dimethicone, PEG-120 Methyl Glucose Dioleate (Vegetable), Fragrance (Parfum), Phenoxyethanol, Caprylyl Glycol (Coconut), Citric Acid.
    Malie never uses petroleum, mineral spirits, sulfates or parabens, nor do we test on animals.

    Mango Nectar Conditioner Ingredients: Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin (Vegetable), Hydroxyethylcellulose, Behentrimonium Chloride (Plant), Stearalkonium Chloride (Coconut/ Palm), Cetyl Alcohol (Coconut/ Palm), Stearyl Alcohol (Coconut/ Palm), Aleurites Moluccana (Kukui) Nut Oil, Hydrolyzed Quinoa Protein, Macadamia Ternifolia (Macadamia) Nut Oil, Helianthus Annuus (Sun- flower) Seed Extract, Passiflora Incarnata (Passion Fruit) Hydrosol, Citrus Aurantifolia (Lime) Hydrosol, Laureth-7, PEG-7 Dimethicone, Polysorbate 20 (Plant), Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin (Plant).

  62. Jozephine

    This is such a great post! Thank you!!

    I am curious about a brand I’ve recently bought shampoo and conditioner from at Whole Foods, it’s called “North American Hemp Co”. On their website you can find lists for each of their products, but to save you a little bit of time I’ve copied the one for the shampoo I now use in the hope that you might be able to help me out. One thing I found odd was “flavour” as an ingredient, so I’ve sent them an email about that… We shall see what they say.

    Here are the listed ingredients:
    Aqua, Sodium C14-16 olefin Sulfonate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Glycol Sterate, Cannabis Sativa (Hemp) Seed Oil, Glycerin, Panthenol, Hydrolyzed Wheat Protein, Orange (Citrus Aurantium Dulcis) Oil, Flavour, Pomegranate (Punica Granatum) Extract, Grape (Vitis Vinifera) Seed Extract, White Pine Bark (Pinus Strobus) Extract, Green Tea, (Camellia Sinensis) Leaf Extract, Ginseng (Panax Ginseng) Extract, Chamomilla, Recutita (Matricaria) Flower Extract, Algae Extract, Bearberry (Arctostaphylos Uva Ursi) Extract, Coneflower (Echinacea Angustifolia) Extract, Licorice (Glycyrrhiza Glabra) Root Extract, Sodium Benzoate, Potassium Sorbate, Tocopheryl Acetate, Citric Acid

  63. Nida

    Hi, have you looked into or investigated the Eva NYC clean it up shampoo? Would love to try it. Here are the ingredients:

    Aqua (Water), Ammonium Laureth Sulfate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol (Keravis), Hippophae Rhamnoides (Obliphica) Oil, Olea Europaea (Olive) Fruit Oil, Propylene Glycol, Sodium Chloride, Cocamidopropyl Betaine, Glycol Distearate, Glycerin, Persea Gratissima (Avocado) Oil, Phenoxyethanol, Argania Spinosa Kernel (Argan) Oil, Triticum Vulgare (Wheat) Germ Oil, Tocopheryl Acetate, Fragrance, Myrtus Communis (Myrtle) Oil, Ethylhexyl Methoxycinnamate.

    Please let me know if this qualifies as good stuff.

  64. Natalia Bailey

    Hi, how would you rate the Rare Elements lite conditioner? Is this good stuff, or sneaky?
    Do you have any recommendations for wavy/curly hair?

    Ingredients: Aqua (PURIFIED WATER), Cetearyl Alcohol (PLANT ) Brassicamidopropyl Dimethylamine (BRASSICACAE OIL), Astrocaryum (MURUMURU) Seed Butter, Theobroma Grandiflorium (CUPUACU) Seed Butter, Crambe Abyssinica (ABYSSINIAN) Seed Oil, Camelina Sativa (CAMELINA) Oil, Sclerocarya Birrea (MARULA) Oil, Adansonia Digitata (BAOBAB) Seed Oil, Macadamia Ternifolia (MACADAMIA) Seed Oil, Rosa Canina (ROSEHIP) Fruit Oil, Glyceryl Caprylate & Glyceryl Undecylenate, (VEGETABLE) Coco Caprylate (COCONUT) oil, Leuconostoc/Radish Root Ferment Filtrate, Bioflavonoids & Citrus Aurantium Amara bitter (ORANGE PEEL) Extract & Camellis Sinensis Leaf Extract, Citrus Bergamia (BERGAMOT) Oil, Aniba Roseaeodora (ROSEWOOD) Oil, Pelargonium Graveolens (GERANIUM) Oil, Citric Acid, Aspartic Acid, Helianthus Annuus (SUNFLOWER) Seed Oil & Rosmarinus Officinalis (ROSEMARY) Leaf Extract. MADE IN USA

    1. Maia James

      Looks like Good Stuff:)

  65. Lysa

    Do you have a list of safe hair brands?

    1. Maia James

      not sure what you mean?

  66. Does Acure Organics Lemongrass & Argan Stem Cell Clarifying Conditioner contain parabens, phthalates, SLES/SLS, methylisothiazolinone, retinyl palmitate and cocamide DEA? Also does it leave a strong lemony smell?

    1. Maia James

      No, it doesn’t contain any of those ingredients, and no, the smell is very subtle.

  67. Anna

    I would like to try out New Wash by Michael Gordon, as they claim to lengthen the time between washes greatly (and that always appeals to a mom of young kids, you can shower more often cuz it doesn’t take as long!). Ingredients are below:

    Water/Aqua/Eau, Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Cetyl Alcohol, Glycerin, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Dicetyldimonium Chloride, Gluconolactone, Rosa Centifolia Flower Water, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Rosa Canina Seed Extract, Equisetum Hiemale Extract, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract5, Chamomilla Recutita (Matricaria) Flower Extract5, Oenothera Biennis (Evening Primrose) Oil, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil, Keratin, Hydrolyzed Keratin, Menthyl Lactate, Ceteareth-20, Isopropyl Alcohol, Behentrimonium Methosulfate, Citric Acid4, Sodium Benzoate.
    Fragrance/Parfum: Cananga Odorata Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil1 , Aniba Rosaeodora (Rosewood) Wood Oil1, Rosa Damascena Flower Oil1, Myroxylon Pereirae (Balsam Peru) Oil1, Guaiacum Officinale Wood Oil1, Pelargonium Graveolens Oil1, Citronellol3, Geraniol3, Linalool3, Trisodium HEDTA2, Calcium Gluconate2, Phenoxyethanol2, Tocopherol2, Alcohol6

    1 Essential Oil in Fragrance | 2 Incidental Ingredient
    3 EU Allergen | 4 pH Adjust Ingredient
    5 CertifiedOrganic | 6 Certified Organic & Incidental


    1. Maia James

      Yes, I like this product. I know Michael, in fact, and met with him and tried the products a few months ago. I really liked it!

  68. Maddy

    I found a website called just the good stuff. they sell organic and vegan. They carry Green Beaver shampoo which is Ecocert. I’m going to give it a shot.

  69. Jenna

    how do you feel about Alba Botanica products? Whether shampoo specific or the brand in general?

    1. Maia James

      I don’t love Alba…there are better options.

  70. Mary

    Have you looked at the new matrix biolage raw line? Was wondering how they compare.

  71. Karen

    I’m hoping Rocky Mountain Soap’s shampoos would be on the Good Stuff list?

    1. Maia James

      I think so, yes, but need to take a closer look!

  72. All the shampoos you mentioned are expensive. Have been using suave with coconut stuff . My hair tends to be dry.
    Olive oil rub on scalp before shampooing helps.
    Is shikakai safe?
    Your comments.

  73. Lina

    Any recommendations for womens shaving cream?

    1. Maia James

      Great idea for a product guide! In the meantime, here’s one: http://amzn.to/2kGklNc

  74. These reviews are really helpful, especially when I’m thinking of trying a new organic shampoo. Thank you for sharing this information!

  75. Allison

    hi Maia I had breast cancer and trying to avoid all kind of bad stuff, are Jason’s products ok?

  76. nikki

    Is Carina Organics Safe?

    1. Maia James

      Yes, it sure is!

  77. Jay

    Hi Maia, Can you kindly help me with my issue below?

    Problem – I’m a 28 year old guy currently using the head and shoulders hydrating shampoo for my hair but my scalp is very itchy and I’m getting small boils on my scalp. I also have a dry hair/dandruff /dry scalp/hair fall/hair thinning issue. If I skip washing my hair for a week I start getting dandruff/excess hair fall/hair thinning.

    Questions –
    1] Which hair products I should use to keep my hair healthy and those that promote hair growth/volume/stop thinning..for shampoo/conditioner as well as any other hair products for days between shampooing. I shampoo twice a week as of now and want to go for chemical free/vegan hair products.

    2] Which brand does your husband use?

    I would appreciate your help very much as I’m totally lost with so many products and harmful/non-harmful ingredients.

    Thanks a ton!

    1. Maia James

      Hi there! I am afraid I may not be much help here, as I am definitely not a hair professional. My husband uses Acure shampoo and that’s it. For dandruff issues, you could try this one: http://amzn.to/2hMG1li. In fact, if you could find a local salon that uses John Masters products they might be able to recommend a good regimen for you. 

      1. Mel

        John Masters – is it safe for pregnant and breastfeeding mothers to use?

    2. I personally have dealt with dry scalp for many years. I have used everything on this planet. The only 2 shampoo’s which worked for me completely are mane and tail and loreal ever sleek. Over the years I have researched the toxins in 90 percent of our soaps, shampoo, etc and it’s no wonder people get ill. So sad. Recently developed rashes, hives, allergies to some of these, so I am derermined to finding the safest products that will work for me. Sometimes, I find a product better than all the others I have tried, but I have an allergy to a natural ingredient, like coconut oil, etc. with some of my allergies, like nickel.

  78. Mary Ann

    Hi, have you ever tried Eco care Dandruff Shampoo? Its free of paragon, sulphate, betaine, DEA/MEA, wheat and phthalates. Unfortunately with the Canadian exchange rate, a 32 oz bottle cost me $160. It’s seems to be the only product that my daughter can use and not have dandruff.

    1. Maia James

      I have not heard of that brand, but I can add it to my list for a future investigation on dandruff shampoos!

  79. Zohra KD


    Which shampoo do you suggest for very soft straight hair that gets greasy very easily.. I wash my hair every day! ;s

    1. Maia James

      This can be tough with the natural shampoos as they all contain oils. You might like Acure’s clarifying formula: https://gimmethegoodstuff.org/store/acure-organics-lemongrass-argan-stem-cell-shampoo-for-all-hair-types/ 

  80. Stacy

    Hi! I was wondering what your thoughts were on L’BRI products? They are chemical free, but you know sometimes companies can be sneaky! Thanks!

    1. Maia James

      I don’t know this brand but will add to my list for a future investigation!

  81. Nicole

    Hi Maia! Thank you for your site! It has been super helpful! I have dry, fine hair with some breakage around my crown area due to color damage in the past (this area has trouble growing!) and I tend to get split ends as well. Haven’t colored my roots for about 6 months now and doing more bayalage look. What would you recommend between john masters, acure, or beautycounter products to repair the breakage and improve health of hair, and growth? -Thanks!

    1. Maia James

      This is a toss-up. I would perhaps start with the least expensive (Acure) and see if that does the trick and then move up from there? If you do use Acure, get this one: https://gimmethegoodstuff.org/store/acure-organics-moroccan-argan-oil-stem-cell-shampoo-for-normal-to-drycurly-hair/ 

  82. Jojo

    Hi, I just discovered your site as I try to get more health conscious. Great site & feedback! How do Ion shampoos rate? I find “Ion Professional Products” listed as a product, but no ratings for them on EWG/Skin Deep. Thank you.

    1. Maia James

      I haven’t looked into these yet, but will add to my list for a future investigation!

      1. alex

        hi there, did you endup ever checking it out? i use this product and would love to know if it is something i should continue with

      2. alex

        hi there, did you endup ever checking it out? i use this product and would love to know if it is something i should continue with

  83. Anna

    Any thoughts on The Honest Company’s shampoos and conditioners? Thanks!

    1. Maia James

      I haven’t done a thorough review but they look fine to me.

      1. Vickie

        How about Biotara?

        1. Maia James

          I don’t know this brand, but will add to my list for when we update this guide!

  84. Metka

    Hi! Is there any professional hair shampoo(used and sold in hair salon) that is safe to use? Those make my hair feel so amazing, I tried most of the shampoos you listed as the good stuff and none of them can compare to the way my hair feel.

    1. Metka

      I also found Trade Joe’s Tea Tree Tingle shampoo…any thoughts on this product?

    2. Maia James

      Hi! The high-end brand I like is this: http://amzn.to/2gziVBN

      I’m not a big fan of TJ’s skincare and haircare products–they contain some of the questionable ingredients found in many other “natural” brands.

      1. Metka

        Thank you for responding!

        Ahh too bad, I really like Trader Joe’s 🙂 I feel like stores like Whole Foods and TJ’s should only sell the good stuff.

        1. Maia James

          I agree! They should. And they don’t include some of the very worst stuff (like parabens or phthalates). But they do have some sneaky ingredients.

  85. Lee


    Any thoughts on Alba Botanica? I have been using this but just realized they have a bad rating on EWG.


    1. Maia James

      I’m not a big fan of Alba–it has a lot of synthetics, including fragrance.

  86. alexandra kammer

    Hi Maia,

    What is your experience with Rahua products? Thank you!

    1. Maia James

      I consider this Good Stuff:)

  87. Jennifer Bowlin

    What do you think/have you tried Loma haircare products?

    1. Maia James

      No, I don’t know this brand! I will add to our list to investigate. Thanks!

      1. Mary

        I have used LOMA haircare products off and on for the last three years after being introduced to them by my longtime hair stylist—ten years. I have also used Inner Sense hair products prior to LOMA and still supplement with Inner Sense Leave-In Conditioner largely because Inner Sense does not contain any silicones, although the Inner Sense Shampoos are too irritating for my scalp and the LOMA Nourishing Shampoo is hands down the mildest and least irritating to my scalp of any shampoo I have used in the last 15 years. LOMA also makes a DEEP CONDITIONER which is silicone free and can be used as a cleanser on extremely dry scalp/hair. I know LOMA has a few questionable preservatives along with the silicone in the shampoos but the pure essential oils are very mild and effective and anti-inflammatory to sensitive scalps. The whole line is color safe too. Worth a try and probably one of the absolute best of the salon brands out there. A very ethical company as well. 🙂

  88. Hailey

    Great read!

    My only problem with this is that I use Aubrey and I don’t see retinol (or vit A) anywhere on the ingredient list. I even stopped to get more the other day and couldn’t find that ingredient in any of their shampoo and conditioner products. Sometimes EWG is outdated. Any thoughts?

    1. Maia James

      Yes, it’s possible that they’ve changed their formula since we updated this guide. What’s listed on the bottle should be accurate!

  89. Louise

    Great read! What’s your thoughts on Arbonne products?



    1. Maia James

      Arbonne doesn’t share all of their ingredients, so it’s hard to judge their products, but what has been disclosed does concern me, so I hesitate to call this Good Stuff..

      1. Michaela


        They have a complete ingredient list of all their products on the website!

        1. Maia James

          Great, thank you!

  90. Heather

    What are your thoughts on AvaAnderson/Pure Haven Essentials?

    1. Maia James

      Not a huge Ava fan (see here: https://gimmethegoodstuff.org/is-ava-anderson-sneaky-stuff/)–I need to dig into Pure Haven to see if they’ve addressed all these issues in their rebrand!

  91. I love Monat haircare products they are salon quality but nontoxic they have a great list of no’s. After being diagnosed with breast cancer I tried everything! But my hair was feeling gross I finally found Monat which also had 3rd party clinical studies proving regrowth and follicle strength which I really needed, my hair honestly had never felt so healthy and thick too! You can check it out here http://134430@mymonat.com or context me for more info

    1. Peggy Chase

      This is the second positive review I’ve seen on one page for this product and no replies to it. I also noticed that your contact info (just as the other reviewer) has the product name in it. Are you a representative of this product? Are you being paid for these reviews? Is so, think this is such a sneaky way to drum up sales!! Very dishonest in my opinion!

      1. Jennifer Tijunin

        Hi Peggy, I cannot answer as to why the 2 previous posters didn’t respond. I can assure you that Independent Market Partners do not get paid for reviews. I’m sure they fell in love with their results, value non-toxic ingredients and became distributors like I did. Our company training does not promote spreading your website link profusely as it DOES perpetuate skepticism for all direct sales and causes mistrust. Please reach out if you still have any questions or concerns regarding the company or products: I’m happy to help.

      2. Diane

        Monat ingredients: Water (Aqua), Lauramidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Methyl Cocoyl Taurate, Sodium Cocoamphoacetate, Cinnamidopropyltrimonium Chloride, Stearyldimoniumhydroxypropyl Decylglucosides Chloride, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Pisum Sativum (Pea) Extract, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Crambe Abyssinica Seed Oil, Camellia Oleifera Seed Oil, Solanum Lycopersicum (Tomato) Seed Oil, Daucus Carota Sativa (Carrot) Seed Oil, Citrus Limon (Lemon) Peel Oil, Citrus Aurantifolia (Lime) Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Adansonia Digitata Oil, Mauritia Flexuosa Fruit Oil, Cocos Nucifera (Coconut) Oil, Gardenia Tahitensis Flower Extract, Moringa Oleifera Seed Oil, Caryocar Brasiliense Fruit Oil, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Dextran, Citric Acid, Cocamidopropyl Hydroxysultaine, Propanediol, Glycol Distearate, Sodium Hydroxypropylphosphate Decylglucoside Crosspolymer, Lauramide MIPA, Sodium Hydroxypropylphosphate Laurylglucoside Crosspolymer, Cocamidopropyl Betaine, Butylene Glycol, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Benzoic Acid, Caprylyl Glycol, Benzyl Alcohol.

        1. Lu Ann

          Newby here. Can you please tell me if these ingredients are good or bad?

  92. Kent McLeod

    I am looking into a new product and I wanted some feed back
    Acti-labs Capill Hair Shampoo
    Acti-labs Capill Hair Mask
    Acti-labs Capill Hair Lotion any feed back would be great

    1. Maia James

      Don’t know this one, but will add to our list!

  93. Frankie

    Hello, I greatly appreciated your list as I was wondering through Natural Pantry trying to pick out a safe shampoo today. Have you reviewed the NutriBiotic brand? If not would you be able to?

    Thank you!

    1. Maia James

      I haven’t yet, but will add to the list!

  94. LisaCM

    I was looking into Modere products. But, I can’t pronounce many of the ingredients in the shampoo or toothpaste. My friend said they are organic and listed safe on EWG. Hm. What say you please?

    1. Maia James

      I just took a look, and while it’s not natural by any stretch, the ingredients don’t look bad. It does contain a few I’m not crazy about, like phenoxyethanol.

  95. Alice


    how about the Pureology line? It claims all its ingredients are vegan. I usually use the purifying shampoo.

    1. Maia James

      Unfortunately, I’d have to call this Sneaky Stuff, as it contains synthetic “parfum” and a host of other synthetics.

    2. Vickie

      Darn stuff to me is toxic, I broke out with hives for weeks the Pureology stuff

  96. Raissa

    What is the best shampoo for someone that swims regularly in a salt water and chlorinated pool? Love your site by the way 🙂

    1. Maia James

      Thank you! I like the Babo Swim/Sport line: https://gimmethegoodstuff.org/store/babo-botanicals-swim-and-sport-shampoo-wash/ (for adults as well as kids).

      1. Raissa

        Fantastic!! I love it, thanks so much.

  97. Heather

    Are Babo Botanicals no longer “good”? It looks like it was removed from they list

  98. Ellen

    What is your opinion on the Bert’s Bee line of shampoo?

    1. Maia James

      Meh. Okay Stuff (meaning not Good Stuff but not quite Sneaky), in my opinion.

  99. Ina Kleimann

    I love my monat hair products. Suffered too long from hair loss, finally seeing new grow and way less shedding.

    1. Peggy Chase

      Are you a representative of this line? Do you get paid to give this review?!

  100. Meg

    Hi Maia. I just started using the Acure clarifying shampoo which I love, but I noticed it contains Rosemary essential oil which I’ve read is not safe for young children. Do you feel that oils in commercial beauty products or cleaning products are concerning?

    Also I saw that Acure makes a 4-1 foamer for babies in a citrus scent but it lists “natural fragrance” on the label. What does this mean?

    Thank you!!!

    1. Maia James

      I personally don’t worry about the tiny amounts of these essential oils in otherwise Good Stuff products, but of course it’s a personal call. You can always go with unscented products if you want to avoid it all together. As for “natural fragrance,” that just means it’s essential-oil based rather than synthetic.

  101. MS

    Any thoughts on PURA D’OR Scalp and Dandruff Therapy Shampoo with Argan Oil? If not good, any advice on an anti-dandruff shampoo?

    1. Maia James

      I don’t know that brand, actually. I usually recommend this to my clients in search of dandruff shampoo: http://amzn.to/2azMhcQ

      1. Catherine

        The label in this link also says it contains sodium benzoate?

  102. paola

    hi, thinking about buying shampoo from the Solid Bar Company… any thoughts? safe/sneaky???

    this is the ingredient list:

    Ingredients (for Normal/Dry hair): Sodium cocoyl isethioniate (plant derived), sodium lauryl sulfoacetate** (coconut derivative), cocamidopropyl betaine (coconut oil derived), sodium methyl cocoyl taurate (coconut oil derived), stearic acid (natural fatty acid), disodium laureth sulfosuccinate (coconut derivative),glycerin (humectant), incroquat BTMS-50 (plant based emulsifier), cetyl alcohol (vegetable sourced), sodium salt, organic coconut oil*, silk amino acids, pro-vitamin B5, dimethicone (silicon oil), optiphen, with essential oils of lavandula angustifolia (lavender), pelargonium graveolens (geranium), pogostemon cablin (patchouli), rosa canina (rosehip seed oil).

    1. Maia James

      I would call this Okay Stuff. Definitely not all-natural and a lot of unstudied ingredients. But nothing that’s definitely bad:)

  103. Amber

    How do you feel about Lush products?

    1. Maia James

      Total sneaky stuff! They have parabens!

  104. Nora Anderson

    Hey there! Thanks for the shampoo recommendation! I agree about the sulfate part not being necessarily bad, but I try to avoid them because they make my hair really dry. It’s what makes the shampoo sud, but it strips away my hair’s natural oil. Have you heard about soapberry products? Tree to Tub, the website, sell them. I heard about it and I’m interested because it says that it cleans and moisturizes at the same time, so it’s like a shampoo and conditioner at the same time. If you have any info on that let me know.

    1. Maia James

      Their website is down so I can’t check ingredients.

  105. Julie

    Are all John Masters products free from any bad chemicals?

    1. Maia James

      Yes, I consider John Masters Good Stuff:)

      1. Catherine

        Hi Maia, I’m reading the label on the back of John Masters, and it clearly states it contains sodium benzoate, so I’m surprised it’s not been mentioned, since you did mention it for Beautycounter’s shampoo? Please can you advise? Thanks

  106. Natalie Cannatella

    Hi, I was wondering which of these shampoos is best for preserving color treated hair? Thank you in advanced! 🙂

    1. Maia James

      John Masters is probably best for that:)

  107. Anna

    What is safe for people with dandruff?

    1. Maia James

      Two to try:
      John Masters Organics Zinc/Sage Shampoo (http://amzn.to/1TVsauS)
      Jason Natural Dandruff Relief (http://amzn.to/1WB41Kl)

    2. Simone

      I use Beautycounter shampoo and conditioner and it got rid of my dandruff!

  108. CaliGirl

    Any thoughts about Renpure brand? I know they are sulfate and paraben free but I wonder if there’s sneaky stuff in there…

    1. Maia James

      I can’t find a list of their actual ingredients online. If you have access to them, please share and I’ll be happy to weigh in.

      1. Julie

        I found it on ewg with a 9, stay away.

  109. Christine Destry

    Have you checked out Pure & Essential products (formerly AVA). They are fabulous!!!

  110. victoria carter

    Maybe someone can help me? my hair break off at the root.ever time I use SLS my hair break just at the root.and no I don’t have a thyroid problem.this started back in2009/2010 but in the last few months my hair break has gotten worse.should I used a protein vitamins or protein shampoo? are try all natural shampoo? Thanks

  111. Charity Dicus

    I use the Carina Organics shampoo. I like it so far. They have an unscented line with about 15 products.

  112. Stephen

    How do you feel about the Burts Bees shampoos?

    1. Maia James

      Not terrible, but there are better brands (contains phenoxyethanol among other ingredients).

  113. Ana Uy

    Hi I wanted know if this is a good stuff product because on another site the Kirkland Moisture Shampoo was listed as a paraben free, sulfate free, gluten free and 100% Vegan shampoo. Is this considered a sneaky product? Cuz on the back I saw ingredients that I’m not sure of. Have you tried this product from Costco?

    1. Maia James

      Sneaky Stuff. Among other concerns, it has methylisothiazolinone as a preservative.

  114. Joann

    Could you rate Whole Foods 365 line of shampoo?

  115. Katie

    Is the Hask Monoi Coconut oil line safe?

    1. Maia James

      I don’t know that one, but will add to the list for when we update the Nontoxic Shampoo Guide!

  116. Kristin

    Any thoughts on Alaffia Everyday shampoos?

    1. Maia James

      Don’t know that one, but will add it to the list:)

  117. Jessica

    What is the best shampoo brand and formula, (or im even open to bar soap)for oily hair?

    1. Maia James

      Hi there-
      Hard for me to say since I have dry hair! People love Acure’s clarifying shampoo: https://gimmethegoodstuff.org/store/acure-organics-lemongrass-argan-stem-cell-shampoo-for-all-hair-types/

      Or you could try John Masters.

  118. Lisa


    What are your thoughts on Sukin hair care line?

    1. Maia James

      Eh, it’s not terrible, but not quite Good Stuff.

  119. Rachel Eatin

    Have you looked into monat. I am happy with John masters but have some friends trying to sway me towards Monat. Thank you!

    1. Maia James

      We haven’t! Will add to the list:)

      1. Kimberly

        Im curious of what your opinion is on Monat. A lot of friends seem to really like it.

        1. Gabrielle

          Same question! They claim natural but also tons of reports of people experience shedding from it!

          1. Lindsey

            Monat is awesome! I actually signed up to be a distributor right after I tried it the first time. I will say I did experience detox after a week or so – as my scalp was getting rid of all the junk built up. After that, I still can’t believe how much my hair has grown or how soft it is now. And not frizzy! That was the real issue. It really is an amazing line. But I will caution you that you need to speak with someone who can customize it for you. It’s not one-size fits all. You’ll get a system custom to your needs that will address you hair goals. All of the products promote growth.

  120. Gemma

    What about “New Wash?”

    1. Maia James

      Don’t know that one, Gemma…will look into it!

  121. Kathryn

    What about John Masters use of soy in their products? I want to absolutely love them(they do wonderful things for my hair) but that point kind of catches me.

    1. Maia James

      I am not concerned about soy in hair care products, personally. Their shampoo does, however, not contain sodium benzoate, which I know some people would rather avoid.

      1. Cathleen

        I came across your site as I was searching for a clean shampoo and conditioner after having used Aveda for a long time. I’m disappointed with Aveda’s ingredient list and was considering John Masters shampoo. However, when I went to the John Master’s website, I saw they use sodium benzoate in their shampoo….you mentioned above they did not, so I was disappointed to see it there. I am ready to change shampoos, but am unsure of what product is completely free of harmful chemicals/toxins.

  122. What about the diva curl line of products? Good, Bad, Sneaky?

    Thank you!!!!

    1. Maia James

      Hi Meghann! Unfortunately, Diva Curl is Bad/Sneaky, in my opinion. Say high to Mariah:).

  123. Lauren


    Do you have an opinion on the wen hair loss scandal? I am interested in trying a new product called “new wash” by “hairstory” but am nervous. Your opinion would be greatly appreciated!

    1. Rachel

      I used New Wash and loved it – effective in hard water, no itchy scalp, one and done, etc. The only caveat I have for that product is that if you have fine, low porosity hair then build-up is likely to be an issue (as it was for me) due to the use of Behentrimonium Methosulfate – which is a cationic conditioning agent (i.e. a quaternay ammonium salt, a “quat” basically… cationic surfactants are conditioning agents that bond to hair, due to their positive charge).

      Cationic surfactants are exceedingly difficult to remove, and standard sulfate shampoos (SLS, etc.) won’t do it… only C12-14/14-16 Olefin Sulfonate and Sodium Polystyrene Sulfonate will remove them effectively (e.g. Kinky Curly Come Clean shampoo and a few other brands)… while these aren’t sulfates, they can be every bit as harsh and irritating, especially for sensitive scalps.

      Those with thick, coarse, dry, high porosity (often wavy/curly) hair tend to love and do well with cationic surfactants – as they excel at anti-static and frizz control – which is why these ingredients and their variations are now so prevalent in nearly everything.

      Cationic surfactants and quats give me instant buildup, and quats in particular cause hairline/scalp breakouts for me. I’ve had to become a diligent label reader and ingredients sleuth in order to find products that meet my standards for safety and efficacy without the inclusions of these ingredients.

      I loved everything else about New Wash so much that I’ve been sorely tempted to try the new “Deep” formula – designed to be more cleansing and less conditioning for finer, oilier hair types… but alas: while it has moved significantly further down the ingredients list, the product still had BHMS in it, and will thus result in near-instant build up for me.

      So… just something to be aware of… if build up is not generally an issue for you, you might love it!

  124. Patricia L McCoy-Panniell

    What about the Miss Jessie’s line of hair care products?

  125. Diana Taro

    What about Beautycounter products? Its a company with a mission of making sure its products are safe.

    1. Maia James

      Yes, Diana I like Beauty Counter for the most part. In fact, we just signed up to be able to offer it to our readers:)

  126. Shannon Brown

    Are Aveda products considered safe?

    1. Maia James

      I consider most of Aveda products Sneaky, although the company has made strides in recent years and become a bit safer.

      1. Regina

        This is over a year old, however still important. Read the ingredients on each Aveda product you are interested in purchasing. I was considering buying shampoo until I read the ingredients. I was very shocked. They claim to be Natural.

        1. georgia malesis

          Thank you Regina!

  127. Noelle

    What about Beaty Without Cruelty (BWC)?

    1. Maia James

      Depends on the product, but some BWC stuff is unfortunately Sneaky.

  128. JoAnne

    Hi I just wanted to let you kniw that when I attempted to purchase the Acure shampoo and Conditioner on another site, I received the same warning that I do for other shampoos.

    1. Ally

      what do you mean by a “warning”? Are you referring to the ingredients?

    2. julia splan

      Acure makes me itch so I would suggest trying something else.

  129. Louisa

    Terressentials makes fantastic shampoos for all hair types.

    1. Maia James

      I agree with you, Louisa. Terressentials shampoos are the Good Stuff!

  130. Heather Kral

    I use SHIKAI
    I buy from Vitacost

  131. Clara

    What are your thoughts on Shea Moisture products? Are they considered safe?
    Thanks and God bless.

    1. Maia James

      Hi Clara-See above, where I reviewed the Shea Moisture shampoo:)

  132. Lian

    What is the no poo method and how can
    I obtain it?

    1. Emily

      The no poo method can actually damage your hair after a while. Be careful with it. I am using shampoo bars instead and they are great!

      1. Teresa

        What type of shampoo bar do you use? I am not familiar with them. Thanks!

        1. Ricki S

          Hey Teresa. I’ve been using these babies on our family for the last 12 months, mainly cos they’re sulfate and paraben free and vegan but also cos there just great for our life style….so maybe check them out 😉 Ricki (that’s a female Ricki, in case you were wondering, proud mom of three!)

          1. Ricki S

            Oops…..forgot to post who “these babies” are, 10/10 for doh-iness! Having a blonde hair day 🙂 here ya go… http://Www.thesolidbarcompany.com/collections/hair-care-bars

        2. I used the Beauty and the Bees Tasmania bar soap and I love it! Bar soaps take about a month of use before your hair responds favorably. I will say that they get used up faster than a liquid soap, making it a pricier option.

        3. Halyna

          Can you also recommend a safe conditioner?

      2. Alex

        What about renpure?

        1. Maia James

          I can’t find anywhere that lists all the ingredients in this product.

        2. Olivia

          If you were looking at Renpure cleansing conditioners, I’d really recommend staying away from them at all costs, as they all contain diazolidinyl urea, a formaldehyde releasing ingredient.

      3. Isobel

        Chagrin Valley also makes fantastic shampoo bars – there are tons to choose from and I have used them for about 5 years now. They are completely natural, very gentle, lather a lot, and smell great (unless you get one without essential oils).

    2. Steph


      I have been a no sulfate/paraben advocate for years. For the past year, I started weeding out other harsh chemicals as well. I have lots of fine hair, that tends to be oily on the roots, dry on the ends. I used to think it was impossible to find the right kind of products. What I now realize is that I just needed to retrain myself. Forget about what I grew up learning. Thank you for your list. I’ve been using John Masters, so it’s nice to see this on your list.
      Have you looked at Plaine Shampoo/Conditioner? I believe that is what they are called. I would love to know your thoughts on them?

    3. Linda Zuno

      Hello Maia, may you please advise if you will have the Living Nature balancing shampoo back in stock?

      Thank you-Linda

      1. Suzanne Weaver-Goss

        Hi Linda,

        As you know it is made in New Zealand so it is a little more difficult to get and our distributor has been out of it. I spoke with them today and they are ordering soon from New Zealand. We should have it soon. Be sure to sign up for our newsletter and when it’s back in stock Maia will announce it there.

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