Over the last few years, many of you have asked for my thoughts on Ava Anderson products, and I’ve always replied honestly that while I have a knee-jerk negative reaction to multi-level marketing (“pyramid scheme”) companies, the ingredients in Ava’s skincare and cleaning products are fine, and I’ve enjoyed the samples I’d been sent over the years.
As it turns out, Ava Anderson products were the worst kind of Sneaky Stuff–because the company didn’t list all ingredients on their label.
It recently came to light that Ava’s line contains undisclosed ingredients, including fragrance oils (as in, not organic essential oils as stated on the label, but instead synthetic blends that contain dozens of chemicals). The next day, Ava Anderson announced they were shutting down, citing online bullying as the reason.
What’s Better Than Ava Anderson
This scandal is a good reminder of why my very favorite products are from tiny manufacturers, preferably people who make their Good Stuff in-house, thus avoiding the possibility of contamination. It’s why I love Sierra Sage and Farmaesthetics for skincare, and Tandi’s Naturals tallow-based laundry soap.
Very few large companies take the extra step of testing their products for purity before putting them on the shelves, which means that consumers have to trust what’s on the label. One brand that’s been a leader in this space is Beautycounter, which happens to be another multi-level marketing company, but one that I feel is different. Beautycounter tests their cosmetics for impurities when they come out of production and although their stuff isn’t always natural or organic, it is legitimately nontoxic, with nothing getting more than a 2 on Skin Deep.
We’re getting involved with Beautycounter so that we can offer it to our readership–I won’t recommend every single product, but I think their makeup is the safest stuff out there right now, and it’s all that my mom and I have been using for the last year. You’ll also learn about other brands of Good Stuff makeup in the coming months when we roll out our Safe Makeup Guides!
P.S.: The makeup product I am asked about most often is lipstick. This is the one I wear, in Twig.