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    • Melissa says

      I’ve been using the Acure line thanks to your site. They have a great range of adult and kid products that get nearly perfect customer reviews. So if your looking for a safe company for adult needs as well then I highly recommend Acure Organics, Btw I often use thrive because of the amazing discounts they offer plus they carry many of these products.
      If you want to make your own I highly recommend Dr Bronners castle soaps and Sal suds. Their website has all the 18+ ways to use their soaps for all your diy needs. I’m making my own laundry detergent and hand soaps now, way cheaper and healthier?? Who knew…..

  1. Mika says

    I am a big Shea Moisture fan. I use the head-to-toe soap on my 2 girls all the time. Seems to me to be better than California Baby which I find to be quite expensive to have a lot of ingredients listed on the bottle. Curious to know your thoughts on the Shea Moisture brand??

    • Maia James says

      We haven’t yet reviewed Shea Moisture yet (although I see it everywhere), but will add them to our list of products to review in the coming weeks/months/ If you would like a faster response, you can always use our Pick My Brain service:
      Otherwise, if you’re on our mailing list, you’ll know as soon as we review this!

      • Stephanie Mackey says

        Was California Baby mentioned in this Safe Baby Wash, Bubble Bath & Soap Guide? I didn’t see it. I found an old post from 2013 that calls into question its authenticity as a “natural” company. Has it become an untrustworthy company? Is it Bad Stuff or Sneaky Stuff?

        • Samina says

          I remember seeing California Baby too and am curious what happened to the recommendation.

          Also, I have a ton of Noodle & Boo stuff- any thoughts on that brand?

      • michelle says

        I have this one Raw Shea Chamomile & Argan Oil Baby. It looks like it doesn’t have the SLS, the palmitate or the benzaote in it. Is this one as safe/good as the Head to Toe? Target doesn’t carry the Head to Toe one so we’ve been using the above.

        And why is sodium benzoate bad? The She Manuka Honey and Milk for Baby his it.

  2. Amy says

    I’ve always used everyday Shea for my kids shampoo/wash/bubbles/condish. I would love to see a review on that as well.
    Thank you for your site. It is so great!

  3. Wendi says

    Ekkkk! I have been using mustela (cleaner, bath milk, lotion) on my precious eczema stricken 6 month old for months! EWG ranked it a low hazard and pediatrician recommended it. I have tried to be so careful with everything I put on my baby and this just makes me mad now! Why do companies feel the need to put all this crap in their products?! Anyway, thanks for the updates! I find myself always checking your site for references on ‘good stuff’! Keep up the good work as it really makes a difference to us!

    • Maia James says

      Thanks for the kind words, Wendy, and I’m glad the site has been helpful. Don’t panic re Mustela–they have removed some of the worst ingredients, but I still think there is better stuff out there!

  4. Katie says

    You mention that there are a couple of Honest Company products that you wouldn’t recommend, can you elaborate? Specifically interested in/about their body wash/shampoo

    • Maia James says

      Hi there-
      SNEAKY: Honest Hand Wash contains phenoxyethanol. This isn’t the very worst ingredient, but not the Good Stuff. Honest Dish Soap contains cocamidopropyl betaine, phenoxyethanol, and methylisothiazolinone.
      MAYBE SNEAKY: Honest Laundry Detergent contains “100% biodegradable anionic coconut kernel-oil based surfactant” and the Honest Auto Dishwasher Gel contains “biodegradable low foam surfactant.” No one at the company can tell us any more detail about what these ingredients are, other than that they are “corn-based.” We’ve called several times.

      Otherwise, most of the Honest line of products are Good Stuff:)

      • haley_808 says

        Thanks for the info! I am planning on switching to Honest Company for my babies skin care products and our cleaning products. Great to have a place I can come to for great information on safe products for my house!

  5. Tatiana says

    What about Burts bees. I’m not planning on buying guide any I’m planning on using Dr bronners organic baby soap, and even then diluting it in a foam pump. However, I did get a 1.8oz sample of Burts bees in the mail today. Is it safe, what’s the bad? Will it be different if I dilute with foam bottle?

    • Maia James says

      Hi Tatiana-
      The shampoo/wash has sodium benzoate, so I would say it’s not quite Good Stuff, but still okay (and I would be fine using it in a pinch on my baby, personally).

  6. Annie says

    Have you researched Baby Mantra Newborn shampoo+body wash? Their label claims non-toxic and I haven’t seen any ingredients on the label that you mention in your “bad stuff” section.

    • Maia says

      Hi there! I looked into their products years ago after they sent me samples and my recollection is that yes, they were Good Stuff:). However, it’s possible they’ve changed their formula, so I will add them to my list of things to check out again!

  7. Danielle Leahy says

    Thank you for your post. I love your blog! Do you know if Baja Baby Citrus Shampoo and Body Wash is safe? I found it on Amazon, but haven’t seen much else written about it. Would love your input. I hope it is safe. I love it!

  8. Melissa says

    I just wanted to say you totally changed my life the day I came across your blog post a few months back on baby formula (I now use Lebenswert/Holle products exclusively) and I didn’t stop reading there lol. You’ve inspired me to keep researching and make huge lifestyle changes for the good of my family, so thank you so much for all the time and dedication you spend on exposing companies and what they honesty put in their products, good or bad. It’s about time they are held accountable for misleading consumers with their claims of being natural/organic/non-toxic. Of course the fda isn’t helping by being less than reliable at ensuring safe standards in our country. I hope one day soon more people’s minds will be opened to the ugly reality they are living in so that we can work together to change the ridiculous standards business are held to by our own government.
    Please don’t ever stop the wonderful work you do, you truly are making a difference in the world!

  9. Robin says

    Maia, is your research Babo adding sodium benzoate to the Oatmilk wash only relative to their ‘Bubble bath & wash’ or the ‘shampoo & wash’ too? I have the latter and don’t see this in the ingredient list but not sure if it will be impacted.


  10. Alisa says

    Love the site! Have you looked into Tubby Todd’s line of bath products? Good stuff or sneaky stuff? Thanks for your help!

        • Sarah says

          I agree, would love to hear your thoughts on Tubby Todd. They’re not on the EWG site and I tried creating my own report, but would love someone’s input who is more knowledgable in this arena.

          • Maia James says

            This company is okay–nothing terrible in there, but they are full of it with their 100% natural claims…plenty of synthetics in there.

    • Maia James says

      Weleda is a tough one. It’s one of those companies whose ingredients *are* natural; unfortunately, some of the oils (limonene, geraniol, etc.) that make up Weleda’s fragrance are rated poorly by Skin Deep/EWG. So I can’t call Weleda Good Stuff…that said, I personally feel okay using it on occasion in my own household.

  11. Allison says

    Just wondering if you’ve ever researched Poofy Organics? Why don’t you include them in any of your lists? Thx!

  12. Miss G says

    Thanks for this list! I’m on the hunt for a new gentle (and preferably nice smelling) baby wash now that I’ve determined Baby Bee Shampoo and Wash is what’s exacerbating my son’s diaper rash.

  13. Carly says

    You mention you don’t like direct sales brands such as Arbonne. Arbonne is in fact the company that first got me second guessing and scrutinizing my products and ingredients. Are there questionable ingredients in Arbonne or do you just not like the way it is sold?

    • Maia James says

      Both. In general, the multi-level marketing thing just sort of turns me off, but more than that, it’s REALLY hard to get Arbonne to tell you what’s in their stuff, and the little that has been disclosed has concerned me.

  14. LaurenL says

    I would love to know how the Toms of Maine line stacks up. We’ve been using Tubby Todd for our baby and have loved it, but recently bought some Toms. I think the shampoo and wash is a new product but I’d love to see a review of both.
    Thanks for this great info!

  15. Posh says

    Just wondering if you have researched on Buds and another brand named MooGoo?
    The good stuff that you mentioned are not quite available here where I stay.
    Thank you.

    • Maia James says

      In general, the Whole Foods line is okay. They leave out some of the worst stuff, but it isn’t organic or all-natural, so wouldn’t be my go-to.

  16. Terri-Lynn says

    Two companies I am interested in that claim to be organic are penny lane and shoosha baby. Are they good stuff?

  17. Tiffanni Reidy says

    Since you mention sodium lauryl sulfate (SLS) vs. sodium laureth sulfate can you speak to whether Sodium Lauroyl Lactylate is bad stuff as well? It’s in the Shea Moisture MANUKA HONEY & PROVENCE LAVENDER BABY NIGHTTIME SOOTHING SHAMPOO & BATH MILK.

    • Maia James says

      So far, there is no evidence of toxicity of sodium lauroyl lactylate. That said, there really aren’t good studies on the safety of this ingredient. So, while I am okay with products that contain this ingredient for now, I can’t give any confident assurances that at some point we will find out it’s not so great. Sorry I can’t be more helpful!

  18. Rose Collett says

    Hi can you please give me your take on the Just Hatched line of baby wash and lotion? It’s sold on Amazon and claims “no yucky stuff”.

  19. Rachel says

    What are your thoughts on the Zoe Organics line? I’ve heard wonderful things about them, but only just generally, nothing specific about their ingredients other than that they claim to be 100% organic (which doesn’t always mean it’s 100% good)

  20. Kara says

    Hi Maia and friends! I am trying to order some safe baby products for my little one arriving soon and I ran across the company Wash With Water organic. Have you heard about their products? What do you think? Any red flags? Also, do you know anything about Tubby Todd or Neal’s Yard Organic baby products?

    Thanks so much!!

    • Maia James says

      No red flags in Wash with Water. It isn’t totally natural (with things like Sodium Cocoamphoacetate in it), but nothing in their products are established toxins:). I don’t know about the other two brands but will check them out!

  21. Kara Duncan says

    Hi Maia and friends! I am trying to order some safe baby products for my little one arriving soon and I ran across the company Wash With Water organic. Have you heard about their products? What do you think? Any red flags? Also, do you know anything about Tubby Todd or Neal’s Yard Organic baby products?

    Thanks so much!!

  22. Jan says

    I looked on Babo Botanicals and do not see that they added sodium benzoate to Moisturizing Oatmilk & Calendula Bubble Bath & Wash.

    Is there another name for sodium benzoate ?

  23. Amy says

    How would the new line of products by Seventh Generation rate? Seventh Generation Coconut Care Foaming Shampoo and Wash and also the Seventh Generation Coconut Care Lotion? Thanks so much!

  24. Kristina says

    Hi Maia,
    Wanted to start off by saying THANK YOU for what you do! I think you make a big difference in people’s lives! Also what are your thoughts on Potassium Sorbate (EWG rating of 3) and Vegitable Gycerin (which I been told is really Palm Oil) – both found in Babi Shampoo and Wash. Thank You.

    • Maia James says

      I am actually okay with potassium sorbate (although I avoid it in food–it is a food-grade preservative). I’m also not worried about palm oil in skin or haircare products, although again, ideally you avoid this in food.

  25. Astha says

    Which is better earth mama or honest company for body wash and shampoo?
    Are all products of earth mama good like body oil, lotion, nipple balm etc? Or should I go for musteal for oil and lotion

  26. Holly says

    First of all, thanks for this site! I have been referring to it so often since I had my little one! In the comments above you mentioned sodium benzoate isn’t great. It’s in one of the top EWG recommended baby shampoo/body washes from Attitude. What do you think of their products? They claim to be made with “worry free ingredients”.

  27. Aaliyah Johnson says

    It was such a wonderful article dear and from my side I want to say that i am using bubble bath body wash from long and its really effective. Our multi-purpose bubble bath and body wash gently cleanses the skin, while relaxing the senses.

  28. Marta says

    Hello. I was wondering if you have heard of and reviewed Noodle and Boo newborn 2 in 1 hair and body wash? Also their lotion. It’s a pretty expensive product and I was given as a gift by someone who is very health/toxic consious but I’m not finding too much information on it. Thank you in advance!

  29. Amaryllis says

    Hi Maia!
    First of all I’d like to say THANK YOU for all this amazing information!! Super helpful!
    Wondering if you’ve had a chance to review Tubby Todd products?

  30. Lillian says

    Not sure if anyone has asked this yet but what do you think of EVERYONE kids soaps and baby soaps and lotion?

  31. Kara says

    Hello:) Neat site but is it okay to use soaps with essential oils on babies? I had always heard that babies under two should stay away from essential oils. Thanks!

  32. Julia says

    Have you looked in to Baby Mantra?? They seem to have all natural ingredients and EWG Verified. Thanks for doing what you do!

  33. Beth Bishop says

    EWG provides information on personal care product ingredients from the published scientific literature, to supplement incomplete data available from companies and the government. The ratings below indicate the relative level of concern posed by exposure to the ingredients in this product – not the product itself – compared to other product formulations. The ratings reflect potential health hazards but do not account for the level of exposure or individual susceptibility, factors which determine actual health risks, if any.

  34. Robin J says

    On the topic of bathing our little ones, I was curious if anyone has ever asked about safer baby bathtubs? Knowing that plastic can leach harmful chemicals, especially when heated, I wonder about the safety of my little guy sitting in a plastic tub filled with warm water. Do you think this poses a safety concern and if so, are there are any safer alternatives or tubs that you would recommend for infant/baby use?


  35. Dasia Russell says

    Hi! I just bought Babyganics night time wash, & California Baby Calendula Shampoo & Body wash, how are these??? I bought both at a panic 10:00pm run to the store after I threw out all my Johnson & Johnson products! I actually am getting ready to buy the Babo Botanicals line, but these were “all I could find” products, HELP!!!

  36. Ellen Edelman says

    Hello! Are you familiar with Young Living products? They sell a baby bath gel, and I wondered if you could tell me how safe the ingredient list looks:

    Deionized water, Decly Polyglucose, Vegetable Glycerin, Sorbitol, Dimethyl Sulfone, Anthemis Nobilis Flower Extract, Aloe Barbadensis Leaf Juice, Panthenol, Tocopheryl Acetate, PG-Hydroxyethylcellulose Cocodimonium Chloride, Echinacea Purpurea Extract, Vitis Vinifera (Grape) Seed Extract, Quillaja Saponaria Bark Extract, Saponaria Officinalis Extract, Aleurites Moluccana (Kiwi) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Citrus Limon (Lemon) Peel Oil, Orbignya Oleifera Seed Oil, Dimethicone PEG-8 Meadowfoamate, Cedrus Atlantica (Cedarwood) Bark Oil, Hyaluronic Acid, Triticum Vulgare (Wheat) Germ Oil, Pelargonium Graveolens Flower Oil, Hydrolyzed Keratin, Linoleic Acid, and Linolenic Acid.

  37. nataliya says

    Hi Maia,

    My family and I have relied on your site for many of our purchases – thank you for doing the heavy lifting on research! I just wanted to give you a heads up that Babo Botanicals Natural Lavender Meadowsweet 3 in 1 Baby Bubble Bath now has 2 concerning ingredients:

    Polysorbate 20
    Natural Flavor Aroma

    So frustrating that they add this stuff in, forcing us to recheck ingredients before repurchasing.

  38. Mekia says

    Hi Maia,
    Thank you so much for creating this site. I am looking into safe, organic body soaps for me and my toddler that has eczema. I’ve been doing a lot of research on “Soap for Goodness Sake” organic soap bars. Have you tried this? Do you recommend it? Thanks.

  39. Lisa Stone says

    Hi Maia,

    I noticed that some of the Babo products contain carrageenan. I thought this was an ingredient to avoid?

    Thank you!

  40. Paulette says

    Hi! I noticed that you mentioned that the Johnson’s baby naturals line seems safe. Would you classify it as good stuff or okay stuff? Thanks!! 🙂

  41. Joe says

    Hi I see you wrote “Please note that we are no longer carrying Babo’s Moisturizing Oatmilk/Calendula Bubble Bath & Wash because they added sodium benzoate to the formula”

    But what about the moisturizing baby shampoo and wash in the oat milk and calendula. I don’t see sodium benzoate on the ingredients so I assume it’s still good stuff. Thanks

  42. Megan says

    Hi Maia,

    Thanks for this information (as always!). I use Desert Essence Baby Oh So Clean on my littles and love it. I think it’s good stuff, but would love to know if you agree.

  43. Grace says

    Hi! We are big fans of the Dr. Bronner’s for hand soap, but I had never thought about using it for baths before. You mention that there are no questionable ingredients in the unscented baby soap, but are there problems with the scented ones? My kids are fragrance-free, but I’m tempted by the tea tree for myself!

    Thank you! Grace

  44. Sky says

    Hi! First, let me say your site is awesome and I have been following for some quite time.
    I recall you had Mambino face and body wash as a top pick along with Babo. I see Babo as number two on your list but no longer see Mambino on your updated list. Curious if there a particular reason why Mambino is no longer s top pick or even on any of the lists good or bad?


  45. Carrie says

    I see you list California Baby Bubble Bath as okay stuff. What do you think of California Baby Calming Shampoo and Bodywash?

  46. Melissa Richgels says

    Hello Maia,
    What do you think about Mamasuds body wash (for babies and adults). Ingredient is diluted saponified olive oil.
    Thank you.

  47. Melissa Richgels says


    I saw Babyganics bubble bath in sneaky stuff but what about the Babyganics Foaming Shampoo and Body Wash Fragrance Free?
    Thank you!

  48. NK says

    Thank you for the updated list. What are your thoughts on the Alaffia products- body washes and lotions? Not sure how ‘fair trade’ translates to safety.

  49. mprichgels says

    What are your thoughts about Little Seed Farm? They make organic bar soaps and baby balm and all other stuff for face.

  50. NK says

    What are your thoughts on the Alaffia products? Also, Interested in your thoughts on ‘fair trade’ and how it relates to product safety. Thank you

  51. Jackie says

    You say stay away from fragrance but one of the stuff you recommend and you use on your kids is the Babo bubble bath Lavender, where does the lavender come from?

  52. Grandma Suggs says

    Maia –

    Thanks for maintaining such a useful site!

    I recently read about potential endocrine disruption effects of essential oils, including lavender. I haven’t looked too deeply into this yet (not sure of concentration needed to cause alarm), but I thought I’d call this to your attention:

    Any thoughts on this? Does this change your opinion of the Babo Botanical and Baby Mantra products, both of which contain lavender?

  53. Evonne says

    One of your top picks is the Babo Botanicals, 3 in 1: Shampoo, Bubble Bath & Wash, Lavender Meadowsweet. What about the Babo Botanicals, Sensitive Baby, Shampoo & Wash, Fragrance Free? Im deciding between the two.
    Also what are your thoughts on Babo Botanicals, Sensitive Skin, Hydra Therapy Lotion, Fragrance Free?

    • Evonne says

      Sorry I meant Babo Botanicals, Sensitive Baby, Daily Hydra Lotion, Fragrance Free and not the Babo Botanicals, Sensitive Skin, Hydra Therapy Lotion, Fragrance Free for adults.

  54. Shannon says

    Curious if you have reviewed California baby’s lotion and baby washes in the sensitive skin line (I see that you have the bubble bath). Appreciate all the work you do!

  55. Sarah says

    I am constantly eager to find out about new… I am taking in your blog… your blog is too great… however incorporate more points,your web journals is looking much good… for more points best soaps for baby please visit link I given below

  56. Julia Luna says

    Hi! Thank you so much for your guises, it has made life much easier in finding safe products for my family.

    What are your thoughts on the brand “Wash with Water”. They have a whole line of baby and kid products.

  57. Kelly says

    Hello! Thanks to you I found a love the Babo line. I ordered quite a bit a while back and honestly didn’t even look at the ingredients because I thought the whole line was “good stuff.” Then after reading on your guide that they added sodium benzoate I checked our Babo products to see if they contained it. They did not, but two products contained “natural fragrance.” What is your thought on this? I know I read once on your site only to trust fragrance that says it 100% essential oils. Thanks!

  58. Erinn says

    You haven’t actually addressed Tubby Todd’s ingredients. You’ve said they’re full of it with their 100% natural claims. That’s cool but is it actually safe to use on our babies? Is the synthetic ingredients they have at least okay to use? They seem pretty great to me. Would like to have a more in depth opinion from you. Thanks!

  59. Priyanka Bansal says

    Hi, I skimmed through the blog and found that some baby care companies use toxins and chemicals, but there are Babo Botanicals, Bella b which makes 100% natural and organic products. A lot of products are even EWG and Made Safe certified which ensures they are safe to use for kids and even their mama.

  60. Micki says

    My son had a reaction to the Weleda. I didn’t even bother to read the ingredients and then I saw that it is made with almond oil and sesame oil, both of which my son is allergic to. Besides that though, it has carrageenan as a top 10 ingredient, which i know is linked to cancer. I can’t believe that they would put that in a baby product!

  61. Angela Yount says

    As always , love reading, the the only website I could go and trust, thank you for your great info!

    I’m currently looking for wash since I need to buy more and also have baby coming in the next few weeks. I was looking into these two as well as MADE OF , what are your thoughts on those. thanks!

    +Attitude 2-in-1 Natural Hair and Body Foaming Wash Baby, Fragrance Free
    +Babo Botanicals Sensitive Baby Fragrance Free Shampoo and Wash (and they have the foaming option too)

  62. Caitlyn says

    What are your options on the wash with water line?

    These are the ingredients for their 3 in 1 baby wash

    Aqua, Sodium Lauroyl Methyl Isethionte, Coco Betaine, Coco-Glucoside, Glycerin, Sodium Methyl Cocoyl Taurate, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Argania Spinosa (Argan) Kernel Oil, Organic Butyrospermum Parkii (Shea) Butter, Organic Cocos Nucifera (Coconut) Oil, Organic Theobroma Cacao (Cocoa) Seed Butter, Organic Molasses, Capryloyl Glycine, Organic Rosmarinus Officinalis (Rosemary) Leaf Extract, Aroma, Organic Calendula Officinalis Oil, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Xanthan Gum, Sodium Chloride, Citric Acid, Aroma.

  63. Nina says

    Hi! You have listed that the Babo bubble bath contains “natural fragrance” – do you know what this is? Bc this seems like something you would not recommend. Also reviews on amazon say the formula has changed. Do you know if this is correct? Thanks!

  64. John Hamer says

    If you’re so against “fragrance” being listed as an ingredient then how did Tom’s of Maine make the list?

  65. Nadia says

    Any thoughts on Alaffia kids? I find it at Thrive Market and it’s significantly cheaper than Honest Co., so I was hoping it’s a 👍. Thanks!

  66. Diane says

    Please review Original Sprout. The label claims that it has no Parabens, pthalates or other “nasties”, however it smells really good which makes me suspicious. 🤞🏻 Thank you!

  67. Vasu Dev says

    I was searching for such a piece of good advice here and there now I am satisfied with your tips, thank you so much for sharing such good knowledge and helping me with the baby body wash.

  68. Vasu Dev says

    These tips are full of insights and somehow these will gonna improve the babycare routine. One thing that is a must regarding baby wash that is one must have the best natural baby wash products to attain the best results. At last natural is the best a baby can have.
    Thank you.

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