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Best Organic Prenatal Vitamin Guide

By Maia James, with research and recommendations by Michael Hopkins, PhD

1. Healthybaby / 2. Vitamin IQ / 3. Needed / 4. Pure Synergy / 5. Ovaterra

It took me years to finish the first version of this guide, whose aim was to help my readers easily find the best organic prenatal vitamins for their specific nutritional needs.

That guide finally went live in 2018, and as the industry and science are always changing, this 2024 version features lots of updates. So let’s get to it!

Are Prenatal Vitamins Even Necessary?

Dr. Hopkins began his research by helping me answer this fundamental question about the best prenatal vitamins: do we need to be taking prenatal at all?

Indeed, it seems that we do.

There is widespread consensus that the most essential prenatal nutrients are:

  1. Folate–for neural tube closure.
  2. Calcium–for bone development.
  3. Iron–for oxygenation of blood.
  4. Vitamin D–for healthy bones, teeth, skin, and vision.

In addition, there is emerging data to support a growing list of other nutrients that are also particularly important during gestation. These include choline, omega-3 fatty acids, and vitamin A.

You can learn more about all of these nutrients, and whether or not you may be deficient in some of them, in this post.

(You can of course find plenty of data to support the importance of ALL essential nutrients during pregnancy. Our goal with this guide was to identify the most important items to supplement during the fetal development period.)

Safety First, Obviously

While the necessity of certain prenatal nutrients is undeniable, a valid question remains: is it safe to take prenatal vitamins? The good news is, studies show their safety and benefits for most pregnant women.

Remember, moderation is key when it comes to supplements. It’s important not to overdo it with any nutrient, as there can be negative effects. For example, excessive iron intake can result in constipation. That’s why it’s essential to choose the right prenatal vitamin tailored to your specific requirements.

Can You Get All Pregnancy Nutrients from Food?

This will come as a surprise to no one, but the best way to receive our nutrients is from food. Even the best natural prenatal vitamins should not be viewed as a replacement for a healthy pregnancy diet.

Women should familiarize themselves with which foods are the best sources of the essential nutrients that are most important during pregnancy. Again, you can do that here.


Importantly, the recommended daily intake of several vitamins and minerals is elevated for pregnant and lactating women. Even with a well-balanced, nutrient-rich diet, it can be difficult for some women to meet optimal levels.

For that reason, I am on board with taking a prenatal supplement while trying to conceive and during pregnancy and lactation. (Here is more on multivitamins in general.)

Note that the FDA’s guidelines for recommended daily allowances (RDA) tend to focus on the minimum dose necessary to avoid health complications. There is strong evidence that for several nutrients, much higher doses than the RDA values are beneficial to pregnant women. Therefore, you’ll notice that some nutrients in some of the brands we recommend exceed the RDA by a fair bit.

Should You Take a Supplement While Breastfeeding?


There are sometimes significant differences in nutritional guidelines between gestating and lactating women. For instance, non-pregnant women need 18 milligrams of iron per day. For pregnant women, that goes up by 50% (27 milligrams), and for lactating women it goes down by 50% (10 milligrams).

These are significant differences, so it’s worth familiarizing yourself with the recommended daily allowances for all of life’s stages. Pro tip: Needed makes a nice supplement for lactating women. (discount code: GIMME20)

How to Choose the Best Prenatal Vitamin

Okay, so you know you want to take a prenatal supplement. Now, how do you choose which one? Dr. Hopkins recommended the following five steps. Luckily, you can ignore this because he cuts to the chase and recommends five specific brands, below, under The Best Stuff.

If you want to figure out the best brand for yourself, you should:

  1. Assess your own eating habits to determine specific areas where a supplement will be beneficial.
  2. Consider the source material of the vitamin you’re going to buy, as well as the combination of nutrients in your supplement. Nutrient interactions can influence the bio-availability of the ingredients in your prenatal.
  3. Confirm that the prenatal brand you’re considering has been tested by a third-party lab to confirm purity and a match between what’s listed on the label and what’s in the capsule. Unfortunately, this is not something you can take for granted.
  4. Check for fillers or other “sneaky stuff” that may actually have a negative impact on your or your baby’s health.
  5. Make sure that your chosen prenatal doesn’t contain nutrients in quantities large enough to pose toxicity risks.

This list is super overwhelming to me, so Dr. Hopkins and I came up with specific criteria, questions to ask manufacturers, and an organized vetting process to identify the best prenatal vitamins.

What to Look for in Prenatal Vitamins

Here are the primary nine factors we considered when reviewing popular prenatal vitamin brands.

1) Food-Based Vs. Synthetic Vitamins

Let’s get something out of the way: there are no truly food-based prenatal supplements on the market. But you’ll see brands like Actif organic prenatal vitamins that claim 100% non-synthetic ingredients.

These innovative brands are paving the way for a closer-than-ever blend of nature and scientific precision. But for the majority of prenatal vitamins, we need to address the reality of what “food-based” vs. synthetic means.

By definition, a whole food supplement, like mykind organic prenatal vitamins consists of the food source itself that has been concentrated into a powder (via dehydration). The volume needed for a proper condensed food powder would be more than you could ever pack into pills, so the only way to get a truly “food-based” supplement would be by swallowing an entire capsule (or multiple capsules) for a single nutrient.

Because of this, every prenatal vitamin system (even the ones with 10 pills per day!) contains synthetic nutrients. Sometimes the capsule will ALSO contain some amount of dehydrated food-based powder, but this does not make it “food-based,” in our opinion.

Instead of calling any vitamin brand “whole food,” we can only indicate whether the tablets/capsules contain an added food blend or not. As you’ll see below, whole-food powder is typically just a small fraction of the total content and is not the primary source of the vitamins on the label.

There are three primary ways that essential nutrients are sourced for vitamin capsules or pills (and in practice, the first two are really the same):

  1. Synthetic USP1 (United States Pharmacopeial Convention ) vitamins. These are the FDA-approved standards and what take up most of the space on the ingredient labels of vitamin jars, even those brands marketed as “food-based” or “whole food.” These can be “nature-identical,” meaning the chemical structure and shape are indistinguishable from the food nutrient. (This is true, for example, with ascorbic acid as vitamin C.)

    However, these synthetics can also be merely chemically similar to the food version, which may alter the way enzymes in our bodies interact with them. This is why we sometimes make recommendations on synthetic versus naturally occurring vitamins. For instance, vitamin E as d-alpha tocopherol is the natural, safer version, and the synthetic version–dl-alpha tocopherol–should be avoided.

  2. Isolates from naturally occurring sources. These are isolated down to their pure chemical structure and do not contain the matrix of other compounds that you would get from any actual food source. Isolates undergo significant processing using various solvents and chemical excipients.

    Both synthetic and naturally-derived isolates can have different final versions, based on the process used to isolate or synthesize the vitamins. Some forms may be more bioavailable or more gentle on your stomach than others. Many vitamins are purposefully combined with some other compound (salts, methyl groups, chelation, etc.) to make the nutrient more readily absorbed or less likely to cause digestive issues.

    Our recommendations have less to do with whether a vitamin is synthetic or natural, and more to do with what other compound has been paired with the vitamin isolate. For example, methylated folate (and other B vitamins) or minerals like iron and zinc should be bound to organic compounds (chelated) to aid with absorption.

  3. Fermentation in yeast. When isolated vitamins (synthetic or natural) are cultured in a yeast broth, the yeast will metabolize and break down certain components of the chemical structure. While we feel it’s somewhat Sneaky for brands to culture isolates in yeast and then advertise them as “whole foods,” yeast fermentation is a valid technique for making the pure isolates more bioavailable.

    That said, Dr. Hopkins couldn’t find primary science to clearly demonstrate the efficacy of this process. As a result, we don’t use yeast fermentation as a Good Stuff inclusion criterion, but we do count this as a bonus when evaluating vitamins. (Please note that fermenting vitamins in yeast does not produce probiotics.)

2) Inclusion of Lesser-Known Important Nutrients

At the beginning of this post, we mentioned seven nutrients that are critical for a healthy pregnancy. These are what you’ll find in safe prenatal vitamins.

Keep in mind, though, that some of these nutrients are really easy to get from food. And some are better absorbed when combined with other specific nutrients (more on this in a minute). We took all of this into account when reading the labels of some of the most popular prenatal vitamins on the market.

Broccoli is rich in choline.

For instance, choline, which supports healthy brain and spinal cord development, is actually very important during pregnancy but not found in many prenatal vitamins. (Gestational supplementation of choline has been linked with decreased risk of neural tube closure pathology and improved cognitive function in babies.)

Given the high rates of choline deficiency in the U.S., we gave bonus points to the brands of prenatals that included a food-based version of this nutrient.

3) Vitamin D2 Vs. D3

sun illustration

Vitamin D2 (ergocalciferol) is plant-derived and D3 (cholecalciferol) is typically animal-derived. Recently, D3 that is derived from lichen has become a popular vegan version of the “better” vitamin D. (It’s worth noting that sourcing D3 from lichen is controversial– it’s super slow-growing and harvested from the wild, which disrupts the local ecosystem.)

Studies have shown that D3 supplementation is more effective at raising vitamin D blood levels than D2. However, our skin produces D3 in the sun, so if you have regular access to sunshine, this is probably not such a big deal.

If you are not vegetarian, you should try to find a supplement with D3 rather than D2. If you are vegetarian, try to make sure you get some sunshine, or look for a vitamin with lichen-derived vitamin D3.

4) Interactions Between Essential Nutrients

Many different factors influence bioavailability, which refers to how much of a given nutrient is actually absorbed and metabolized by our bodies.

Determining bioavailability is complicated. The source of the nutrient, how it is cooked or prepared, and the other foods or nutrients that are consumed at the same time all influence bioavailability.

It’s impossible to predict the ways that different foods in different combinations will interact to affect the bioavailability of one nutrient versus another. This is just another reminder to get nutrients from food as much as you can!

There are a few combos of nutrients that deserve special attention.

Iron & Calcium

Calcium inhibits the absorption of iron, and both are important essential nutrients for pregnant women. For that reason, many prenatal vitamins contain very little calcium.

The strategy we recommend is to find a prenatal supplement high in iron and try to avoid eating a calcium-rich meal (i.e. high in dairy) when you take the prenatal. Instead, eat calcium-rich foods a few hours apart from when you take your prenatal.

Iron & Vitamin C

The type of iron (non-heme) that you get from supplements and fortified foods should be taken with vitamin C when possible.

Vitamin C helps aid the absorption of non-heme iron, so you can also aim to consume vitamin C-rich foods with your prenatal. (You can read a bit more about iron below under “Possible Nutrient Toxicity Risks.”)

Vitamin D & Calcium

Vitamin D is essential for the absorption of calcium. You can help ensure that you’re getting enough calcium by consuming calcium-rich foods with foods high in vitamin D, such as egg yolks and fortified milk.

If you are vegan you may consider taking a calcium supplement during pregnancy. While there are several different forms/sources of calcium such as calcium carbonate and calcium citrate, it appears that all of these are absorbed equally by the body.

Keep in mind that the amount of calcium your body absorbs is inversely correlated with the amount of calcium ingested (above 500 milligrams). For instance, it’s better to take two 500 milligrams doses of calcium twice a day than one 1,000 milligram dose.

5) Enteric Coating

Stomach acid can affect bioavailability by breaking down nutrients in supplements before they arrive in the intestines where they can be absorbed.

Supplement tablets can be coated with enteric polymers to increase the bioavailability of nutrients. The coating won’t dissolve at the very low pH levels found in the stomach, and instead dissolve once the pH becomes more neutral.

Unfortunately, enteric coating can be made from methacrylic acid copolymer, which is absolutely not “Good Stuff,” but it can also be made from a plant-derived cellulose coating derived from algae.

Still, if you have a sensitive stomach you may want to look for a prenatal with a plant-cellulose enteric coating.

6) Third-Party Testing

You’ll want to make sure that whatever prenatal vitamin you choose is third-party tested.

This is not the same as having “seal-of-approval” labels—even if these are from the NIH, or they proclaim that a supplement is “non-GMO verified.”

True third-party testing means that a laboratory measures the actual contents of the formula against the label claim to see if they match. They also should be testing for contaminants such as heavy metals, pesticides, and solvents. This commitment to purity is crucial when choosing the best non-toxic prenatal vitamins for your and your baby’s well-being.

Here is an example. When it comes to folate, the amount in the pill is often more than the claim on the label. This matters because folic acid has about 70% higher absorption rating than food-based folate or methylfolate. This means that a folic acid content of 800 micrograms is actually the equivalent of 1360 micrograms of folate—not to mention whatever you’re getting from your diet.

To further complicate matters, you really can’t trust a lot of information on websites that have ranked prenatals because often these websites are using outdated or misinformation.

For example, we found that Reviews.com has a lot of misinformation about which prenatals have been third-party tested. After doing some fact-checking, we found that several vitamins that were listed as having not been third-party tested actually were tested. Perhaps this is because the information on Reviews.com was outdated, or perhaps it was just wrong.

Either way, you can’t simply trust what you see posted online in the vast and complicated world of prenatal supplements!

The best prenatal vitamin brands will be those that have been third-party tested. Once you decide on a particular brand, you should double-check to ensure that the formulation you are buying–and not some previous recipe–was tested.

7) Inclusion of Questionable Ingredients (Sneaky Stuff)

Ideally, you’ll avoid any prenatal that contains food colorings, fillers, and additives.

According to a LabDoor report, four of twenty-two products contained at least one artificial coloring agent (Blue 2, Yellow 6, and/or Red 40).

Other “watchlist” or questionable ingredients identified by LabDoor are:

  • Cornstarch
  • Polyethylene
  • Glycol
  • Polyvinyl alcohol
  • Sodium benzoate
  • Sodium selenate
  • Sucrose and corn syrup solids
  • Carmine
  • Caramel color
  • Titanium dioxide
  • Butylated hydroxytoluene
  • Benzoic acid

Magnesium stearate is a common anti-caking additive. It’s not a dealbreaker; it gets an EWG Skindeep score of just 1 and is generally considered harmless. Still, the inclusion of this ingredient is purely for manufacturing purposes as it possesses no nutritional value. Moreover, when you see magnesium stearate on the label, it’s usually not alone (there’s normally at least one other filler or preservative).

8) Possible Nutrient Toxicity Risks

It’s important to know the amount of a given nutrient that your body actually needs will also determine how much is absorbed. Fortunately, for most nutrients, any excess that is not needed by the body will be excreted in the urine.

But there’s a caveat, and to understand it you need to understand the difference between fat-soluble and water-soluble vitamins. Here goes.

Just as the name implies, water-soluble vitamins dissolve in water. This makes them more readily available for use in various tissues and also easily excreted when there are excess amounts in the body.

Vitamins in the B-complex and vitamin C are water-soluble. Although it is possible that ingesting these vitamins in excessive amounts for prolonged periods of time can cause some gastrointestinal discomfort, there is very little real risk of “vitamin overdose” (hypervitaminosis).

Fat-soluble vitamins, on the other hand, are dissolved in lipids which enter through the small intestine and are generally stored for later use.

Because they are stored in tissue, fat-soluble vitamins are not as easily excreted, and prolonged excessive intake can lead to hypervitaminosis.

The fat-soluble vitamins include A, D, E, and K. Dr. Hopkins feels that it is basically impossible to overdose on any of these vitamins from your diet. Only ingesting excess vitamins in the form of supplements can pose any vitamin toxicity risks.

A few nutrients do merit mention when it comes to potential toxicity:

Preformed Vitamin A

Two forms of vitamin A are available in our diet:

  1. Preformed vitamin A (retinol and retinyl ester) comes from animal sources.
  2. Provitamin A carotenoids (beta-carotene being the most important) are plant-derived.

Preformed vitamin A (retinol) can build up in the liver and become toxic at high doses. This condition is called hypervitaminosis A.

The important point here is that the toxic effects of vitamin A are only associated with animal-derived and synthetic retinol. Neither plant-derived nor synthetic beta-carotene poses any risk. So, don’t worry about vitamin A toxicity from beta-carotene, even if it’s synthetic. Do worry about excessive vitamin A intake from supplements that contain synthetic retinol.

We can’t recommend steering clear of all synthetic vitamin A because some percentage of the population has a genetic polymorphism that prevents them from being able to convert beta- carotene to its active form. Therefore, the best prenatal vitamins usually have a mix of synthetic and natural vitamin A in order to cover everyone.

Readers of this website are very unlikely to be vitamin A deficient. Still, the right supplemental vitamin A can provide peace of mind without risking hypervitaminosis.

Dr. Hopkins feels that the ideal prenatal supplement will contain a mixture of beta-carotene and retinol (retinyl palmitate). We gave brands a bonus for being food-derived and not synthetic.

Synthetic Vitamin E

Naturally occurring vitamin E consists of eight related compounds. The most important of these is alpha-tocopheryl, usually listed as d-alpha tocopheryl on a supplement label. (The synthetic isolate will begin with “dl” instead of “d.”)

Many websites reference the “problematic” and “potentially toxic” concerns about synthetic vitamin E. After doing some digging, we concluded that the only clear problem with synthetic vitamin E is that it is not absorbed well (less than 50%).

There does not appear to be evidence that excessive vitamin E poses any health risks when obtained through food. However, supplemental vitamin E can have toxic effects—like increased risk of hemorrhagic stroke and congenital heart defects in newborns—-at very high doses.

Unlike other vitamins, this toxicity risk appears to hold true whether the dose is natural or synthetic, but only from supplementation (not from food).


Eggs are high in iron.

Iron needs to double when pregnant, and supplementation is sometimes needed for vegetarian women in particular.

Iron overdose is a significant concern for young children, but you’re more likely to struggle with anemia during your pregnancy than with excessive iron intake.

Folate/Folic Acid

Avocados are a good source of folate.

In view of the link between folate intake and fetal neural tube defects, all women capable of becoming pregnant should consume folate. Most experts agree that supplements or fortified foods so be consumed in addition to the intake of folate from a varied diet.

Folate is a naturally occurring nutrient found in food, and folic acid is a form of synthetic folate.

Having the MTHFR gene mutation inhibits the way your body processes folic acid, and therefore anyone who knows they have this mutation should look for supplementation with methylated folate, a more bio-available form.

Despite several websites warning about the risks of excessive folate intake, there is actually no upper limit for food-derived folate. The upper limit of folic acid, which is synthetic folate, is 1,000 micrograms per day.

Note that there is a risk of excess folate masking a B12 deficiency. This can happen because the folate supplement will prevent the symptoms of anemia that are associated with deficiency of either B12 or folate; it will not prevent the progression of neurological damage that accompanies B12 deficiency.

The bottom line here is that the best prenatal vitamins will have methylated folate, rather than folic acid. If a supplement does contain folic acid, there is no reason for it to ever be higher than 600 micrograms.

Please note: Navigating this topic can be complex, and we at Gimme the Good Stuff are not medical professionals. We encourage you to explore this further if it concerns you, and we provide additional resources like this guide from Dr. Lipman for deeper understanding.

It’s always best to talk to your doctor about personalized health choices, especially during pregnancy. Working with your healthcare provider can help you make sure you’re getting the right nutrients for both you and your baby.

9) Omega Fatty Acids

Pregnant women should aim for two servings of seafood per week.

You’ve probably heard a lot of buzz about how crucial omega-3s are for the optimal development of a fetus.

While omega-6 fatty acids are abundant and readily available, omega-3 fatty acids make up a much lower proportion of the modern American diet.

Because omega-3 and -6 fatty acids are essential nutrients (cannot be synthesized by the body), they must be consumed in the diet. This means they are transferred via the placenta from the mother to the fetus.

There is a general consensus among medical professionals that pregnant women in the United States and Canada do not get enough omega-3 fatty acids, specifically DHA. Both the EPA and The ACOG recommend that pregnant women consume twelve ounces (340 grams) of seafood per week from low-mercury species.

The recommended two servings of marine food per week will provide an average intake per day of 100 to 250 milligrams total of omega-3 fatty acids. Of that, 50 to 100 milligrams will be of DHA. For women following this recommendation, the remaining 200 to 250 milligrams of recommended DHA will have to come in supplement form.

This study suggests that omega-3 supplementation during pregnancy significantly reduces the risk of premature birth. We feel that in addition to eating low-mercury fish when pregnant, it makes sense to take a fish oil supplement.

Omega fatty acids (like DHA) generally cannot be combined in the same pill as a prenatal because the oil will turn rancid if it’s exposed to minerals. Ritual is one of the only companies that combines the DHA into its multi; they have a separate capsule-inside-a-capsule design to hold these ingredients apart from one another.

Ranking the Best Prenatal Vitamins

Once we decided what we wanted to find in prenatals, the next step was looking at the options available and categorizing them into Best, Good, Okay, Bad, or Sneaky Stuff.

In terms of which is the best vitamin for YOU, some of that depends on your lifestyle and circumstances—you’ll see that, for example, a few of them are vegan, and the amounts of iron differ significantly. (See below for a helpful cheat sheet.)

To make our Best Stuff category, a vitamin brand needed to:

  1. Provide third-party lab Certificate of Analysis (COA) that confirms both the absence of contaminants and a validation of the ingredients listed on the label.
  2. Contain methylated folate and choline.
  3. Contain the natural version of vitamin E.
  4. Contain D3, derived from either lichen or lanolin.
  5. Contain natural B12 as methylcobalamin, with or without adenosylcobalamin.
  6. Be organic, if it includes a food blend.
  7. Be free of preservatives, additives, colors, and fillers.

Below is a handy cheat sheet of our top five brands. Here you’ll see how they differ so that you can choose the best prenatal vitamin for your needs.

Under the Good Stuff heading, you’ll find those brands that didn’t quite make Best Stuff criteria. We still really like these brands, either because I’ve gotten to know them throughout my years in this space, or because Dr. Hopkins thought there was something extra special about them.

The Okay Stuff includes brands that we’d feel fine taking ourselves but have additives that aren’t necessary.

Finally, the brands listed below under Bad Stuff or Sneaky Stuff are the ones that do not perform any third-party testing and contain ingredients we think are flat-out not safe.

Prenatal Vitamin Brands We Cannot Rank

Unfortunately, there are a bunch of brands that we cannot include in our ranking below. These vitamin companies were either unresponsive to our inquiries or failed to provide COA proving their purity and/or validation of ingredients.

This doesn’t mean these brands are not great–likely, many of them are. But without third-party testing information, we are unable to highlight the following eight brands among the best prenatal vitamins.

  1. Goop.
  2. Innate Response. Things that make Innate special are that it is affordable, contains 300 mg of choline, and uses the yeast fermentation process described above.
  3. New Chapter. They also perform the large-batch yeast fermentation process to make the vitamin more easily digested, at least in theory.
  4. Actif. One appealing thing about this brand is that it’s only one pill a day!
  5. Perelel.
  6. Sakara.
  7. EU Naturals.
  8. Naturelo.

There are also three brands that we likely would have called Good Stuff–these contain additives, but nothing of concern–if we had been provided a COA by these companies.

  1. Care/Of
  2. Megafood
  3. Thorne

There is one brand that would have been in Okay Stuff because it contains unnecessary additives, but they didn’t provide a COA from a third-party lab.

  1. Honest Company. Lists guar gum, “natural flavors,” and magnesium stearate on its ingredients label.

Now, finally, without further ado, here are the brands we DID rank…

Best Stuff

Healthybaby Our Prenatal

Healthybaby’s new prenatal vitamin system is unlike anything else on the market. There are four customized formulas that you move through as you pass from preconception all the way to postpartum.

Healthybaby relied on the Neurological Health Foundation to develop this prenatal with optimal levels of nutrition for both mother and baby based on clinical research. You will need to take as many as 11 pills per day with this regime, but the thoughtfulness with which Healthybaby designed this vitamin is unsurpassed. It comes with fish oil capsules but is otherwise vegetarian.

Healthybaby provided us with multiple COAs from third-party sources to demonstrate that these vitamins are free of contaminants and as potent as they claim to be.

Cost per month: $100

Use code GIMME15 for 15% off, including subscriptions.

Needed Prenatal Multi

We love that Needed quickly produced a COA confirming their purity and potency, we also love that their system includes an omega-3 supplement. Needed’s prenatal also contains more choline than most, and their antioxidant food blend is organic. Please note that the Needed prenatal does not contain iron.

Cost per month: $61

Discount code: GIMME20 for 20% off

Ovaterra Advanced Prenatal

Ovaterra is a good option if you want a vegan prenatal. Ovaterra doesn’t contain any fish oil and their vitamin D3 comes from lichen. Ovaterra provided us with proof of their third-party testing. You’ll need to take eight capsules a day if you choose this prenatal system.

Cost per month: $80

Pure Synergy PureNatal Multivitamin

We like that this brand uses the yeast method outlined above, which (at least in theory) makes this prenatal easier to digest and has better bioavailability. Four pills a day are required, which is fewer than most of the other Best Stuff prenatals.

Pure Synergy skips the calcium but provides a good amount of iron. Given that most people get plenty of calcium and that it impedes the absorption of iron, we agree with this logic.

Cost per month: $43

Vitamin IQ Whole Food Prenatal

At $34 for a month’s supply, Vitamin IQ prenatal is the most affordable of our Best Stuff prenatal brands.

You’ll need to take four capsules a day if you choose Vitamin IQ, but this is fewer than most other quality prenatals. This prenatal is slightly low in iron but has more calcium than most prenatals do. This vitamin does not contain an omega-3 supplement.

Cost per month: $34

Good Stuff

FullWell Women’s Prenatal Multivitamin

The only thing keeping FullWell from being Best Stuff is that it has the unnecessary–although likely harmless–addition of magnesium stearate and silica (both anti-clumping additives)

Cost per month: $50

Mama Bird Prenatal Multi

This prenatal by Best Nest Wellness does everything we look for in the best prenatal vitamins. We call it Good instead of Best because it contains a range of unnecessary, though toxin-free, additives, such as magnesium stearate.

Cost per month: $39

Nutrigold Prenatal Multi Gold

Dr. Hopkins really liked Nutrigold for their transparency. This brand lists its COAs right on its website for customers to view. Unfortunately, these COAs are composites created in-house (rather than a third party) because Nutrigold uses many different labs, depending on “what needs to be tested.”

Nutrigold is the only “food-based” prenatal vitamin to actually list their dried food blends on the label. They also include as much as twenty times the amount of food powders as other brands.

Ritual Essential Prenatal

We love Ritual for being the only prenatal vitamin on our list to contain (vegan) omega-3 oil, right there in one pill. Ritual does NOT include calcium, because they feel most women get this from their diets and it can impede the absorption of iron. We agree with their thinking on this. Ritual is also one of the very few prenatal capsules with an enteric coating to improve absorption of nutrient

Taking Ritual prenatals only requires swallowing a couple of pills a day, and is among the most affordable brands at $30 a month.

While Ritual has always been quick to respond to our (many!) questions, and they have top level testing, we have not actually seen their COA and therefore they are Good stuff rather than Best Stuff.

Cost per month: $30

Seeking Health Optimal Prenatal

This prenatal vitamin checks a lot of our Best Stuff boxes, and Seeking Health provided us with a sample COA from third-party lab testing for heavy metals. We are calling it only Good Stuff as it contains ascorbyl palmitate (preservative), microcrystalline cellulose (anti-clumping), and silica (anti-clumping). They use D3 derived from lanolin so these aren’t vegan.

With eight capsules a day, this involves a lot of pill-popping. On the other hand, Seeking Health’s prenatal does come in a powder for a chocolate shake which contains minimal added filler/preservatives/sugar except it does contain natural flavors. Perhaps the most important thing to note about this prenatal is that it doesn’t contain iron.

Cost per month: $31

Okay Stuff

Klaire Labs Prenatal & Nursing Formula

Klaire’s prenatal checks all the boxes to be included in our Best Stuff category, except that only healthcare providers can access their COA. If they decide to send me one, I am happy to move them up!

Zahler Prenatal + DHA

After we published this updated guide, Zahler reached out to provide their COA. While it is from their own facility’s in-house testing (rather than a third-party lab), they receive a high score from Labdoor, which does function as an independent lab.

Some of you will appreciate that Zahler uses kosher gelatin. We don’t consider this brand Best Stuff because it contains vegetable glycerin and triglycerides. It also isn’t Good Stuff because it contains sunflower lecithin.

Cost per month: $30

Bad Stuff

There were no pleasant surprises to be uncovered in the prenatal vitamin space. Stay away from all the drug-store brand prenatal vitamins ( One-a-Day, Vitafusion, GNC, Centrum, etc.).

In addition, we have to call out Love Wellness and Persona for confirming with us that they do not conduct any third-party testing. Because of the tremendous issues with quality regulation and oversight when it comes to supplement marketing and manufacturing, a complete absence of third-party testing is a big problem for any brand claiming to offer a premium product.

The Deva prenatal uses folic acid instead of methylated folate, the ingredient list includes fillers and preservatives, and they use D2 instead of D3 and cyanocobalamin rather than methylcobalamin for B12. 

What About Gummy Prenatals?

While it’s tempting to take a chewable prenatal that tastes like Sour Patch Kid, we found that gummy prenatals contained no iron and were loaded with sugar and other fillers.

Sneaky Stuff

Garden Of Life Vitamin Code Raw Prenatal

Because Garden of Life’s prenatal doesn’t contain choline, they wouldn’t have made our Best Stuff list even if they had provided us with a third-party COA. They told us that they conduct both in-house and third-party testing for quality control, but they won’t give the name of the lab they use. They said that their lab partners “do not wish to be contacted.”

Natalist Prenatal Daily Packets

Natalist looked great (and a bunch of you asked us about it). Unfortunately, it contains titanium dioxide, which is banned in food products in Europe because of carcinogenic properties.

Rainbow Light Prenatal One

This is the prenatal I took during both of my pregnancies, before going down this research rabbit hole! I was hoping to discover it is at least Good Stuff, but alas, Rainbow Light is Sneaky.

When we called, the customer service rep knew absolutely nothing, took down our phone number and questions, and never got back to us. But that’s not all. Rainbow Light prenatal should be avoided because of this scary news.

Whole Earth & Sea Women’s Prenatal

We were excited about this brand, and their initial response was promising as well! They provided us with a COA, and stressed how their lab (ISURA) is an “independent organization, separate from Whole Earth & Sea.” But when Dr. Hopkins looked into this organization, it was clear that ISURA is a branch of the same parent company, Natural Factors.

Of course, it’s possible that the lab testing is truly independent, but the clear conflict of interest coupled with the insistence that the lab is a separate entity feels Sneaky to us.


This list of sources shows the peer-reviewed primary source data Dr. Hopkins used to make his recommendations. We also checked recommendation guidelines from the American College of Obstetricians and Gynecologists (ACOG), the Mayo Clinic, and the Institutes of Medicine’s (IOM; aka Federal Guidelines) Recommended Dietary Allowance (RDA) and Tolerable Upper Intake Levels (UL) for safety.

There are some confusing aspects regarding recommendations from these various bodies. This can lead to variations in how the guidelines are interpreted and how much of each nutrient is recommended in a prenatal supplement. Once again, Dr. Hopkins’ scientific background was immensely helpful in making sense of the data and coming up with solid recommendations.

1. https://www.acog.org/Patients/FAQs/Nutrition-During-Pregnancy#extra
2. https://www.mayoclinic.org/healthy-lifestyle/pregnancy-week-by-week/in-depth/prenatal-vitamins/art-20046945
3. https://ods.od.nih.gov/Health_Information/Dietary_Reference_Intakes.aspx
4. https://thehealthbeat.com/best-and-worst-prenatal-vitamins/
5. https://www.webmd.com/baby/guide/prenatal-vitamins#1
6. https://www.ncbi.nlm.nih.gov/pubmed/?term=15234930 periconceptional choline and decreased neural tube closure defecits.
7. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4466850/ prenatal choline and schizophrenia review
8. https://www.tandfonline.com/doi/abs/10.1080/07315724.2015.1080127 2015 study showing 90% of americans  don’t get enough
9. https://labdoor.com/rankings/prenatal-vitamins LabDoor’s 2016 ranked list.
10. https://wire.ama-assn.org/ama-news/ama-backs-global-health-experts-calling-infertility-disease AMA votes to support choline in all prenatals
11. https://bodyecology.com/articles/pregnant-how-to-help-prevent-a-dangerous-choline-deficiency 3 rd party prenatal choline review
12. https://www.nutraingredients-usa.com/Article/2017/06/26/AMA-calls-for-more-choline-in-prenatal-vitamins 3rd party summary of the Choline situation
13. https://www.ncbi.nlm.nih.gov/pubmed/29217669 Choline supplementation up to 930mg/d improves cognitive up to 13 months.
14. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2621042/ Omega-3 supplementation during pregnancy.
15. Simopoulos ATP, Leaf A, Salem N. Essentiality of and recommended dietary intakes for omega-6 and omega-3 fatty acids. Ann Nutr Metab. 1999;43:127–130.
16. https://www.fda.gov/Food/ResourcesForYou/Consumers/ucm393070.htm
17. https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/
18. https://www.multivitaminguide.org/best-prenatal-multivitamins.html#comparison-table
19. https://www.mayoclinic.org/healthy-lifestyle/pregnancy-week-by-week/in-depth/pregnancy-nutrition/art-20045082
20. https://www.epa.gov/fish-tech/2017-epa-fda-advice-about-eating-fish-and-shellfish
21. https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/
22. https://ods.od.nih.gov/factsheets/VitaminA-HealthProfessional/
23. https://www.plefa.com/article/S0952-3278(16)30065-5/abstract
24. https://www.ncbi.nlm.nih.gov/pubmed/20959577?dopt=Abstract
25. https://www.ncbi.nlm.nih.gov/pubmed/25072735
26. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2621042/
27. Sydne J Newberry,et al., Evidence Reports/TechnologyAssessments, No. 224. Omega-3 Fatty Acids and Maternal and Child Health: An Updated Systematic
Review. Rockville (MD): Agency for Healthcare Research and
Quality (US); 2016 Oct. Report No.: 16(17)-E003-EF
28. https://ods.od.nih.gov/factsheets/VitaminA-HealthProfessional/
29. Food and Drug Administration. Food labeling: Revision of the Nutrition and Supplement Facts labels. Federal Register 2016;81:33741-999.
30. https://www.dietitians.ca/Downloads/Factsheets/Food-Sources-of-Vitamin-A.aspx
31. https://www.ncbi.nlm.nih.gov/pubmed/7477116
32. https://www.mamanatural.com/best-prenatal-vitamins/
33. http://www.berkeleywellness.com/healthy-eating/nutrition/article/nutrients-they-are-team-players
34. https://www.alphavit.ru/files/34/calcium_iron_absorption.pdf
36. https://ods.od.nih.gov/factsheets/Iron-HealthProfessional/
37. https://www.ncbi.nlm.nih.gov/pubmed/16596768
38. https://www.ncbi.nlm.nih.gov/pubmed/21238588
40. https://ods.od.nih.gov/factsheets/VitaminE-HealthProfessional/
41. https://www.ncbi.nlm.nih.gov/pubmed/19187374
42. https://ods.od.nih.gov/factsheets/Folate-HealthProfessional/


  1. Thank you so much for updating this guide! So much has changed since I had my last baby and there are so many new options on the market that it makes my head spin. As always though, you are there to help us sort through it all!

    Question about the additives. You said that Full Well would have made the “Best Stuff” category if not for the addition of magnesium stearate and silica. However, Heathynest’s prenatal also contains both of those. Why did Full Well get dinged for that and not Healthynest? I was pretty sold on Healthynest but after seeing that I wasn’t sure if I should go with Needed or PureNatal instead. Their prenatals don’t seem to contain any of those additional ingredients.

    Also, Healthynest seems to be a little lower in Folate. It only has 600 mcg DFE, which I believe translates to roughly 360 mcg. Although the %DV does appear to be 100%. Whereas Needed’s contains 551 mcg and Ritual’s (which I was previously taking) contains 600 mcg. I thought the minimum was 400 mcg, but maybe that’s wrong.

    Also, maybe not an issue since many of us probably get extra Folate from our diet, but curious your thoughts on that as well.


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