Beautycounter Alternatives

Written by:

Maia James


Updated: 05/08/2024

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I know many of you are reeling from the news that Beautycounter is gone for at least the next six months. I am especially sorry for those of you who were Beautycounter advocates making a living through selling these products.

Whether advocates or just customers, I know from talking to you that most of you use Beautycounter products. If you have been a reader here for a while you know that I don’t love everything from Beautycounter. Still, there are a handful of products that I absolutely love–I am nearly out of several of these so also scrambling to find good Beautycounter alternatives.

From my daily facial sunscreen to my going-out blush, Beautycounter is a mainstay in my skincare and beauty routine. This is a big loss!

This post is my attempt to provide Beautycounter alternatives to those of you in the same boat. You may know that some Beautycounter products are available on Ulta, but seems to be selling out quickly.

Beautycounter Products Available at Ulta

As of this writing, the following popular Beautycounter products are still in stock on Ulta’s website. (And there are rumors that they’ll be restocking.)

Beautycounter Alernatives

If you’re running low on Beautycounter products and worried about about finding good replacements, here are some ideas for swaps.

If you love Beautycounter Dew Skin (still available on Ulta)…


  • Ilia Super Serum Skin Tint SPF 40 was not my favorite at first. But I’ve grown to love it because I stopped trying to put it on the same way I applied my Dew Skin. The trick is to apply Ilia’s with your fingers instead of a brush.

If you love Beautycounter Lotus Cleansing Balm (not available on Ulta)…


  • Goop Luminous Cleansing Balm is a pretty exact dupe in terms of performance, but without the triple-tested super clean ingredients that Beautycounter is able to guarantee.
  • Activist Deep Moisture Cleansing Balm feels a little lighter and gel-like than Beautycounter’s balm. But it comes in at a lower price point, and is refillable, and it actually removes makeup even better than the Beautycounter balm IMHO.

If you love Beautycounter Think Big All-in-One Mascara (sold out on Ulta)…


  • Ilia Limitless Lash Mascara is so much better than the Beautycounter one, so I made this switch a long time ago. I’m not even going to recommend another brand because this one is just the best I have tried.

If you love Beautycounter Clean Deo (not available on Ulta)…


  • Pure Haven Deodorant doesn’t look or feel that much like Beautycounter’s, but I took them head to head recently, and Pure Haven won.
  • Peach offers a long-lasting, natural deodorant that’s refillable in the same way that Beautycounter’s Clean deo is.

If you love Beautycounter Counterson Daily Sheer Defense for Face (not available on Ulta)…


  • Pure Haven Face Sunscreen is slightly higher SPF than Beautycounter, and while it’s less creamy than Beautycounter’s, it goes on entirely sheer. I am sooo glad I found this one about a month ago because otherwise I would be really bummed about this loss!

If you love Beautycounter Cheeky Cream Blush (still available on Ulta)…


  • Ilia Multi Stick is better applied with fingers than a sponge (which is how I apply the Beautycounter), but the finished look is pretty much identical.
  • Crunchi Cheekmate Liquid Blush can be easily applied with a makeup sponge, and once again the resulting dewy flush of pink is the same as what you’ll get from Beautycounter’s Cream Blush.

If you love Beautycounter Mighty Plump Ceramide Water Cream (sold out on Ulta)…


If you love Beautycounter Clean Eau de Parfum (not available on Ulta)…


  • Henry Rose is also an EWG-verified fine fragrance line. My favorite scent is Flora Carnivora; I’ve been wearing it for a couple of years now.

If you love Beautycounter All Bright Vitamin C Serum (sold out on Ulta)…


If you love Beautycounter Beyond Gloss (there are still some colors available on Ulta)…


  • Crunchi Hydrogloss. I actually like this one better than the Beautycounter. I have the Transparency color.

Please comment below with other Beautycounter products you love (and we can try to find dupes!), as well as other clean beauty brands that you’re using as Beautycounter alternatives.

Stay sane,

Note: This article contains affiliate links or sponsored content, which means that if you make a purchase, we may earn a commission. We only recommend products that meet our strict standards for non-toxicity and that we use (or want to use!) ourselves. Thank you so much for supporting the brands that make Good Stuff! 

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4 responses to “Beautycounter Alternatives”

  1. Jennifer Baxter Avatar
    Jennifer Baxter

    So bummed about this! I would love to find an alternative for their tinted brow gel!

  2. Christine Lavigne Avatar
    Christine Lavigne

    Hello! I have heard that the FDA has issued new testing for all beauty products and a new list of ingredients that are banned, so you will see more and more smaller beauty brands possibly discontinuing their products or having to adjust their formulations which could be a unforeseen amount of time for them to be back on the market, I have heard the testing that the FDA now requires will be expensive and lengthy to get new approvals on brand’s ingredients, I am not saying this is the case for Beautycounter, I have no inside information but maybe it might have something to do with it?

  3. Auroragaze Avatar

    I *just* called one of my semi-local Ulta stores today, because I came across the news about BeautyCounter yesterday; I knew the inventory on was just their website’s inventory and not a specific store’s. When I called one of my nearby stores, they told me they had three in stock of a product I needed! Oddly, they told me I should be able to look up inventory by store on the product’s page, but I didn’t see that, but, if they were using an app (if there is one), that might explain why I wasn’t seeing what they were.

    All the same, call your local store to find out *their* inventory, and even if you have a way of checking it on the product page, check anyway, because inventory is not always up to date!

    I hope this helps!


    1. Graham Goss Avatar
      Graham Goss

      Thanks Dawn! We will look into it.