Is ANY Bread Good Stuff?

Written by:

Suzanne Weaver-Goss

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Bread has gotten a bad name in recent years due to the popularity of low-carbohydrate diets, grain-free diets, and gluten-free diets. These days, gluten is basically a dirty word! While some of the criticism of wheat and bread is well deserved—I wouldn’t call most of what you see in the grocery store Good Stuff–I have found that for many people, totally giving up bread in order to be healthy is not necessary (and definitely not fun!).

do think that there is such thing as healthy bread, and many people can include healthy bread in their diet. For health reasons, I have always been a promoter of whole grains rather than processed grains, so I don’t recommend eating a lot of bread. However, I’ll admit that I’m a bread lover. I eat specific kinds of bread sparingly and mostly avoid the white stuff. Good bread enjoyed with yummy spreads and toppings leaves me feeling healthy and content.

Read on for what’s bad about most bread, my top picks for healthy bread, and a fabulous recipe for super-delicious, super-nutritious bread that just happens to be gluten-free.

What’s Wrong with Most Bread

Have you ever looked at the label on a loaf of bread? Almost all of the bread you’ll find in most grocery stores, delis, and restaurants is a far cry from bread in its simplest and healthiest form. This is true for many organic breads, too.

A lot of bread, especially sliced sandwich bread with a long shelf life, includes unhealthy ingredients and additives. For instance:

  • Highly refined flour—you’ll even find this in some “whole grain” loaves.
  • Lots of added sugars, including high-fructose corn syrup—have you ever noticed how sweet some packaged breads are?
  • Cheap, low-quality oils, such as soy and canola.
  • Artificial preservatives—this enable a long shelf life, but I’d rather freeze or refrigerate my bread!
  • Artificial colors to make bread look browner (because that’s healthier, right?) or yellow (hello, potato bread!), etc.
  • Cellulose fiber, which is sneakily added to up the fiber content in bread and is often sourced from wood in a chemical-laden process—I’d much rather get my fiber from real whole grains!
  • Industrial bread production involves a lot of other additives that we’d never use in our own kitchens, including dough conditioners (which are as gross as they sound)

For a fascinating dive into the best and the worst of bread, check out the bread chapter in Michael Pollan’s book Cooked.

Bread: Some Sneaky Stuff

Here are some breads that SOUND like they could be healthful, but that contain those yucky ingredients I just mentioned:

  • Pepperidge Farm Whole Grain
  • Sara Lee 100% Whole Wheat
  • Thomas’ 100% Whole Wheat
  • Udi’s Whole Grain Bread
  • Vermont Bread Company Organic Multigrain Bread (although this is the best of this list!)

The Evolution of “Healthy Bread”

So what is healthy bread? Well, it’s an ever-changing story. In the 40 years I’ve been following the health and wellness field, I’ve witnessed the evolution of what is considered to be “healthy bread,” and I’ve ridden every wave.

In the 1970’s, homemade whole wheat bread became popular as part of the backlash against Wonder Bread. Later, the standard for healthy bread shifted to bread made from freshly ground flour (and I bought a stone grinder, of course!). Then, yeast was out and sourdough was in. By the late 1990’s, flour made from soaked and sprouted grains was the key to healthy bread. (That’s when I started eating Ezekiel Bread and baking with sprouted flours.) Most recently, “healthy bread” is gluten free.

During all of these progressions, bakers and bread companies have produced bread that is healthy based on the standards of the day. All of these evolutions have been good, but it can be confusing for the consumer. Is bread healthy if it’s made with whole-grains? If it’s organic? If it’s thinly sliced? Sadly, not necessarily.

My Top Picks for Healthy Bread

After all these decades of watching bread evolve, here is my definition of healthy bread: Healthy bread is made from real, whole-food ingredients–sprouted when possible. Be wary of ingredients that you don’t recognize. My favorite unsprouted breads are the sourdough ones with flour, water, and salt as the only ingredients.

We even use Ezekiel’s buns for our burgers.

Bread can come in a lot of forms—store-bought, homemade, sandwich-style, moist and cake-like. Here are my top picks for different kinds of healthy breads:

  • Traditional breads from local bakeries: In Vermont, where we lived for many years, there are many bakeries that make traditional European-style sourdough breads baked in a brick oven. Such bakers source their grains or flours very carefully and generally use top-quality ingredients. To me, these are the very best breads if you can find them (and if you don’t have issues with gluten).
  • Sprouted whole-grain breads are great because they’re more nutritious and easier to digest that regular sandwich bread. Ezekiel Bread is my favorite in this category because it’s widely available and comes in a variety of flavors, from sesame to cinnamon-raisin. Because it’s made from whole grains and legumes, it’s a great source of complex carbohydrates, fiber, protein, and many vitamins and minerals. I like their sliced loaves because I can toast the slices easily and use it like any normal sandwich bread. It’s great for kids’ lunches.
  • Manna Bread’s sprouted bread comes frozen in moist, dense loaves. You can find it in natural food stores or the organic section of some grocery stores. It is cake-like; in fact, their carrot-raisin loaf reminds me of carrot cake! Because of its dense consistency, it is better for a side dish or snack than a sandwich. There are a variety of flavors, from sweet to savory. I thaw mine and store it in the fridge. Aside from the fact that it’s delicious, I like that Manna Bread is made from sprouted grains, has simple ingredients, and is organic. It’s also yeast-free.
  • Gluten-free bread made from real ingredients. Beware: Most gluten-free breads are not healthy. They tend to be made from highly refined carbohydrates and include many additives to make up for the lack of gluten. The good kind of gluten-free bread is made from normal, whole foods, like nuts and seeds. My favorite gluten-free bread is Sarah Britton’s famous “Healthy Loaf of Bread,” which is included at the end of this post.

Whatever kind of bread you choose, consider some of my favorite toppings and spreads: nut butters (like almond and peanut), seed butters (like tahini, which goes great with honey!), and organic butter or ghee.

Good Bread-Making Flours

For those of you who like to make wheat-based bread at home—it’s such a simple and fulfilling activity, and kids love it!—you can make your favorite loaf more nutritious and digestible by using sprouted flour. Organic Spelt Sprouted Flour is what I keep in my kitchen for making pancakes, wafflesmuffins and even cake.

Another sprouted-flour bonus is that some individuals with gluten sensitivities can tolerate wheat that has been soaked, sprouted, or fermented.

A Healthy Bread Recipe

The gluten-free bread recipe below is adapted from one of my favorite blogs, Sarah Britton’s My New Roots . This recipe launched her into the blog stratosphere. It is not traditional bread because it’s not made with flour and leavening. It’s yummy and full of Good Stuff.

Check out Sarah’s blog and book. Her recipes are wonderful (and mostly vegan), and her photographs are stunning.

Healthy Loaf of Bread
Adapted from My New Roots, by Sarah Britton


Dry ingredients:

Wet ingredients:


  1. Combine the dry ingredients in a medium-sized bowl.
  2. Whisk the wet ingredients together in a measuring cup.
  3. Add the wet ingredients to the dry ingredients and mix until everything is completely soaked and the dough becomes very thick.
  4. Put dough in a parchment-lined baking pan and smooth out the top with the back of a spoon.
  5. Cover the loaf and let it sit out on the counter for at least 3 hours or overnight.
  6. Preheat oven to 350 degrees. Bake the loaf on the middle rack of the oven for 20 minutes. Remove the bread from the pan, place it upside down directly onto the oven rack, and bake for another 30-40 minutes. The bread is done when it sounds hollow when tapped.
Bee's Wrap Bread Wrap from Gimme the Good Stuff

Let the bread cool completely before slicing. Store leftovers in a tightly sealed container in the refrigerator for up to 5 days. Or store wrapped in the wonderful Bee’s Wrap that we sell in our store here at Gimme the Good Stuff.

To your health,

Suzanne, Certified Holistic Health Coach

P.S. You’ll notice in this post that I’ve linked a variety of ingredients to Thrive Market. If you aren’t familiar with Thrive, I encourage you to give it a try. It’s a Costco meets Whole Foods meets Amazon model, with hard-to-find healthful foods delivered, for free, at steeply discounted prices.

Note: This article contains affiliate links or sponsored content, which means that if you make a purchase, we may earn a commission. We only recommend products that meet our strict standards for non-toxicity and that we use (or want to use!) ourselves. Thank you so much for supporting the brands that make Good Stuff! 

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Leave a Reply

  1. Daniella Avatar

    Have you looked at Dave’s Killer Bread, I like the 21 Whole Grains.

    Organic whole wheat (organic whole wheat flour, organic cracked whole wheat), water, 21 Whole Grains and Seeds mix (organic whole flax seeds, organic sunflower seeds, organic ground whole flax seeds, organic un-hulled brown sesame seeds, organic triticale, organic pumpkin seeds, organic rolled barley, organic rolled oats, organic rolled rye, organic un-hulled black sesame seeds, organic millet, organic rolled spelt, organic blue cornmeal, organic brown rice flour, organic yellow cornmeal, organic amaranth flour, organic rolled KAMUT® Khorasan wheat, organic quinoa, organic buckwheat flour, organic sorghum flour, organic poppy seeds), organic dried cane syrup (sugar), organic wheat gluten, organic oat fiber, organic molasses, sea salt, organic cultured whole wheat, yeast, organic vinegar.


  2. Laura Mendez Avatar
    Laura Mendez

    Very informative post! Thank you! What are your thoughts on Rudis bread? I buy the 100% whole wheat kind but now second guessing… here is their ingredient list!
    organic whole wheat flour, water, organic cracked wheat, organic brown sugar, organic wheat gluten, organic wheat bran, yeast, organic high oleic sunflower and/or safflower oil, sea salt, organic vinegar, organic oat flour, organic molasses, cultured organic wheat starch, organic barley malt, ascorbic acid, natural enzymes.

  3. Megan B Avatar
    Megan B

    Hi Suzanne! Thanks for the info, great article! My fave brand of bread is Eureka! Organic Bread, particularly their “Saaa-wheat” bread. Wondering if you’ve heard of it and if it falls under the “good stuff” category?

    1. Suzanne Weaver-Goss Avatar

      Hi Megan,

      Thanks so much for pointing out this brand. I had not heard of it and yes it’s Good Stuff. Not perfect for everyone because they do use soybean oil and it has a small amount of sugar but it’s organic and real food!!

  4. Nereida Avatar

    How about pasta? Is anything good?

    1. Suzanne Weaver-Goss Avatar
      Suzanne Weaver-Goss

      Hi Nereida,

      I know some people think that pasta is terrible. I happen to think that pasta can be part of a healthy diet. Of course, there are many choices. Organic white pasta would be something I would eat less often and add lots of vegetables and other healthy things to the meal. For example, Maia gives white pasta to her boys occasionally and she adds broccoli and carrots. I tend to choose whole grain pastas and I have even made sprouted pasta. They also have pastas that are made from beans. I would be sure to add to the meal lots of vegetables and of course don’t eat it everyday, instead include whole grains in your diet.

      1. Daniel Avatar

        But whole wheat or brown rice pasta IS whole grain, isn’t it? It’s not made of anything else. Black bean pasta is also good.