Below is an email I recently sent to a private client of mine. Since the number one question I receive is “What is the safest infant formula?,” I thought some of you might be interested in my analysis of the two safest brands of baby formula, HiPP vs. Holle (both from Europe). Note that whichever formula you choose, you should always use a water filter to remove chlorine (carcinogenic) and fluoride (linked with lowered IQ). (Here’s more on why you should get a filter and which ones I like.)
Dear E.:
So the bottom line is I would recommend Holle formula as the best option, but it’s not without some problems, unfortunately (yet again it becomes clear that nothing can compare with breastmilk). HiPP is superior in a few ways, but I’ll explain why ultimately I would go with Holle below.

Here’s what I considered when researching HiPP vs. Holle:
- Palm oil. Palm oil is an ingredient that a lot of people worry about (suspected to affect bone density), and both HiPP and Holle contain it. However, because they each contain a blend of other oils (like coconut and sunflower), I don’t think the amount is as concerning. They do both also contain rapeseed oil, otherwise known as canola oil, which is also somewhat controversial. It’s worth noting that Baby’s Only doesn’t contain palm oil–but it does contain soybean oil, which I don’t like, so not really a huge win.
- Aluminum issue. The HiPP ready-made formula is preferable to the HiPP powder because the latter has strangely high aluminum levels, although even the ready-man has borderline levels. (I can’t figure out why–possibly because it comes in aluminum pouches (within a cardboard box)). However, in general I actually DON’T like ready-made formulas because they contain soy lecithin (sometimes extracted with hexane…and soy is problematic anyway because of its estrogenic properties). On the other hand, the amount of lecithin is relatively small, and probably worth the trade-off. Note that the HiPP Growing Up milk in powder form actually has much lower levels of aluminum (but you can’t use that until after 12 months, and it does contain soy lecithin. Sigh). Bottom line here is go for ready-made or Growing Up milk if you do get HiPP, but with Holle you don’t have to worry about this.
- LCP oils. The addition of omega 3 and 6 oils in U.S. formulas is controversial because of the extraction methods (super complicated issue so I’ll spare you all the details). HiPP has these added oils, but I suspect the extraction methods are probably required to be cleaner in Europe. Unfortunately, I’ve been unable to get to the bottom of this, so it’s a question mark and potentially another negative for HiPP. And studies show that the addition of the oils doesn’t improve the nutrition for babies anyway, so their absence isn’t really a negative for Holle.
- Organic practices. Both of these companies have been around for more than 50 years, and the dairy products from both come from grass-fed, organic cattle, certainly of a higher quality that anything you get here. Holle farms are certified organic and biodynamic–which I’ll simplify by saying is like organic-plus, with very strict standards from the processing all the way to the packaging. Another point in the Holle column.
- Sugars. All formula has a lot of sugar (breastmilk is naturally quite sweet), and HiPP wins in this category, as it uses lactose as a sweetener, which is the best option (and also the most expensive). Holle uses maltodextrin (a plant-based sweetener), although it seems to use less of it than most American formula brands. And here’s an update from July 2015: Lebenswert is a newish formula under the Holle umbrella. The Stage 1 Lebenswert formula contains lactose instead of maltodextrin, and Lebenswert is now available at here!
- Prebiotics. This is another win for HiPP. Holle doesn’t contain these, and it’s one of the big things found in breastmilk but missing from formula.
Bottom line: Both HiPP and Holle are superior to American formulas, in my opinion. They lack many of the concerning ingredients found in most formula you get here, don’t have white sugar or corn syrup in them, and also skip some preservatives and the carrageenan found even in other organic formulas. If it were my baby, I would probably choose Holle because of the aluminum issues with HiPP–which to me is more concerning than the maltodextrin (the only major downside to Holle). The lecithin, biodynamic farming, and LCP oil issues further put Holle in the lead. And if you choose Stage 1 Lebenswert, you skip the maltodextrin as well.
Stay sane,


200 comments
Rachel
Any thought about Iron level in Lebenswert? It is lower than American iron fortified formula but maybe it is better that way? I know American formula may put too much iron in but not sure if Lebenswert has too much or too little of Iron
Maia James
Hi Jack-
HiPP does not contain white sugar. It is sweetened with lactose. Hope that helps.
Jack
According to the following article, ‘The European Union banned sugar-sweetened infant formula in 2009’.
http://foodbabe.com/2013/05/28/how-to-find-the-safest-organic-infant-formula/ HIPP ingredients chart: http://www.amazon.co.uk/HiPP-Organic-months-Onwards-Follow/dp/B003Y6OO5Y thanks.HIPP does contain sugar. Isn’t it bad?
Maia James
Hi Dee-
I honestly doubt it’s counterfeit, but I didn’t like the lack of response I got from them.
Maia James
Hi Ami-
I didn’t use any formula for my kids (with the exception of some Enfamil for my oldest when he was a newborn—yikes!). Sorry if this was confusing!
Maia James
I am sorry, but I don’t know why they say not to repeatedly boiled water. I would ask your pediatrician.
krishna
does anyone know if biologisch24 is legit?
Annie
Do you know why HiPP’s feed preparation instructions says do not use repeatedly boiled water? I have a Japanese hot water boiler that boils the water and then keeps the water at a constant temperature. Is that water safe to use?
Ami
Hi Maia,
I just read the article (very informative) as well as all the comments (also informative). Out of curiousity, as I could not tell, for your baby you used original Holle or Lebenswert stage 1? I ordered one of each including the Hipp powder. I saw some back and forth on whether the aluminum levels were high, I plan to do further research because I like the fact that Hipp has prebiotics. It seems to me that you used Holle, could you please let me know why over Lebenswert? Is it due to where the milk comes from?Esther
Hello!
Is there a UK online store you would recommend to buy HIPP? I did notice it is cheaper than the US sites that sell it. Just want to be sure I would be buying from a reputable site.
Also my son EBF will be 6 mo in March and I will need to start supplementing. Which HIPP brand would you suggest?
Thank you!