Alaffia Baby Wash & Shampoo contains safer surfactants, but their use of benzyl alcohol is disappointing. These ingredients would be fine for an adult, but when we are talking about babies I am extra uptight.
Aveeno Baby Calming Comfort Bath contains synthetic fragrance and immunotoxic cocamidopropyl betaine, plus a range of PEG chemicals.
BabyGanics Baby Shampoo & Wash is not the worst brand out there, but anything with phenoxyethanol is in the Sneaky Stuff category when it comes to products for baby.
Baby Mantra Natural Baby Wash, Shampoo & Bubble Bath has been moved from Good Stuff to Sneaky Stuff, because they’ve added benzyl alcohol.
Burt’s Bee’s Baby Shampoo & Wash is super close to being Okay Stuff, but as I keep saying, I am super extra picky with products that are used on newborns. The phenoxyethanol knocks this one down to Sneaky Stuff.
Dr. Brown’s Foaming Baby Wash claims to be a natural baby wash but definitely is not, and includes “fragrance” as an ingredient.
Everyone 3-in-1 Kids Soap I generally like this brand, and wanted to be able to call this brand Good Stuff or at least Okay Stuff. Unfortunately, the inclusion of phenoxyethanol and benzyl alcohol make this Sneaky Stuff.
Gaia Natural Baby Bath & Body Wash contains the scary formaldehyde-releasing sodium hydroxymethylglycinate. I don’t know how they get away with calling this a “natural baby wash” (other than the total lack of regulation over the term “natural.”) It also contains cocamidopropyl betaine
Gentle Naturals Eczema Baby Wash is not particularly gentle nor natural, with phenoxyethanol and several PEG chemicals among its ingredients.
Honest Baby Shampoo & Wash is almost Okay Stuff–with sodium benzoate being the only real problematic ingredient–but their scented formulas also contain limonene and linalool.
So many of you have asked about Just Hatched brand, but it’s decidedly sneaky, with fragrance, cocamidopropyl betaine, and PEG chemicals.
Little Twig Baby Wash contains suspected immunotoxin cocamidopropyl betaine and sodium benzoate.
Mustela, a high-end but Sneaky baby line, makes several formulations of baby wash that contain cocamidopropyl betaine, PEG chemicals, and synthetic fragrance.
Noodle & Boo is a Sneaky brand has phenoxyethanol, synthetic fragrance, and other questionable ingredients.
Original Sprout also contains cocamidopropyl betaine, making is Sneaky Stuff.
Puracy Natural Baby Shampoo & Body Wash has cleaned up their ingredients, so EWG’s rating is no longer accurate (they still have “fragrance” listed). It does still contain sodium benzoate, though, so it’s staying in Sneaky Stuff.
Shea Moisture Baby Wash & Shampoo contains synthetic fragrance, phenoxyethanol, sodium benzoate, and cocamidopropyl betaine–so this one is Sneaky Stuff a few times over!
Tubby Todd products used to claim they were 100% natural, which was a total lie. They’ve changed the language on the front of the bottle, but still use cocamidopropyl betaine and therefore are Sneaky Stuff.