How to Choose the Best Water Filter
Not all water filters are created equal. The right system depends on what's in your water, your budget, and how much filtration you need. Here's how we think about it.
Gravity Filters: Simple & Effective
Gravity-fed systems like the Big Berkey are our top pick for most households. They require no installation, no electricity, and no plumbing — just pour water in the top and gravity does the work. They're excellent at removing a wide range of contaminants including PFAS, heavy metals, and bacteria.
Reverse Osmosis: The Most Thorough Option
If you want the most comprehensive filtration available, reverse osmosis (RO) is hard to beat. RO systems remove up to 99% of contaminants including nitrates, fluoride, and microplastics. The trade-off is that they require under-sink installation and waste some water in the process.
Pitcher Filters: Convenient but Limited
Pitcher filters like Brita are convenient and affordable, but they're not designed to remove PFAS, heavy metals, or microplastics. We recommend them only as a starting point — not as a long-term solution for households concerned about water quality.
How We Choose Water Filters
Every filter in our shop has been evaluated for its ability to remove the contaminants most commonly found in US tap water, including PFAS, chlorine byproducts, lead, and microplastics. We prioritize systems with independent third-party testing and transparent performance data. Want the full breakdown? Read our complete guide: How to Choose the Best Water Filter System